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Entrepreneur. Inspiring Entrepreneurs. Do A Total Background Check On Yourself. 12.08.2009 - Social scientists build case for 'survival of the kindest' By Yasmin Anwar, Media Relations | 08 December 2009 BERKELEY — Researchers at the University of California, Berkeley, are challenging long-held beliefs that human beings are wired to be selfish.

12.08.2009 - Social scientists build case for 'survival of the kindest'

In a wide range of studies, social scientists are amassing a growing body of evidence to show we are evolving to become more compassionate and collaborative in our quest to survive and thrive. (Photo illustration by Jonathan Payne) In contrast to "every man for himself" interpretations of Charles Darwin's theory of evolution by natural selection, Dacher Keltner, a UC Berkeley psychologist and author of "Born to be Good: The Science of a Meaningful Life," and his fellow social scientists are building the case that humans are successful as a species precisely because of our nurturing, altruistic and compassionate traits.

They call it "survival of the kindest. " 12 Practical Business Lessons From Social Psychology. The Foot in the Door PhenomenonIt’s been said many times that business is all about people.

12 Practical Business Lessons From Social Psychology

That being the case, perhaps we should stop reading management books for advice and start looking at social psychology. Very simply, social psychologists study how people interact with others – their families, friends, and yes, business partners. Smart marketers and executives have been using the findings of this growing field for decades to close sales, hold effective meetings and get their way in negotiations.

But rather than putting you through an academic psychology lesson, we condensed the most useful concepts into one article. Leadership and Public Speaking. Skills of Success (SOS) Entrepreneurship. Do You Want To be An Entrepreneur?