Le numérique nous fait-il perdre la mémoire. Nous confions de plus en plus le soin à des appareils d’enregistrer les informations à notre place.
Le fait de se reposer sur les technologies numériques pourrait permettre à notre cerveau de se consacrer à d’autres tâches. Top 20 des Social War Rooms qui font rêver les community managers. Les Français cancres des réseaux sociaux en Europe. Europe 1Johann Duriez-Mise Videos Les Français ont le taux d'utilisation des réseaux sociaux le moins élevé de l'Union européenne, selon une étude publiée mardi qui constate par ailleurs que la France est pénalisée par son retard dans le très haut débit.
Si la vidéo à la demande et la télévision par internet sont très répandues en France, qui se classe 1ère dans ces catégories, les utilisateurs sont en revanche "très réticents à l'idée d'avoir des activités sociales en ligne", affirme cette étude de la Commission européenne. 46% d'utilisateurs seulement. Danger des ondes : un rapport plus alarmiste qu'il n'y paraît.
Journal of Pervasive Media. Isudio - (Current Session: General navigation) An advertising consultant and researcher, Russel Colley, proposed DAGMAR, an acronym for Defining Advertising Goals for Measured Advertising Results, back in the 60s.
2013's Complex Social Media Landscape in One Chart. YouTube and Video Marketing: An Hour a Day - Greg Jarboe - Google Livres. Fully updated with new information, including the latest changes to YouTube!
If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide. File:GlobalSocialMediaUsage.png - Marketing Online. Communication & Media Studies - Museum of Social Media: HOME. Working the Crowd: Social Media Marketing for Business - Eileen Brown - Google Books. Twitter and Microblogging: Instant Communication With 140 Characters Or Less - Colin Wilkinson - Google Books. Blogging and Other Social Media: Exploiting the Technology and Protecting ... - Alex Newson, Deryck Houghton, Justin Patten - Google Books.
Social Media Strategies for Professionals and Their Firms: The Guide to ... - Michelle Golden - Google Books. The Social Media Marketing Book - Dan Zarrella - Google Books. Tired Of Being Twitter For Voice, Bubbly 2.0 for iPhone Becomes “The Instagram Of Voice” Singapore-based Bubble Motion, the company behind sound-based social network Bubbly, unveiled a new version of its app today.
The version 2.0 of Bubbly introduces filters users can apply to their voice, much like those Instagram offers for photos. Bubbly has a lot of traction already, including 19 million members mostly from Asian countries like Japan and India where it’s found favor with a lot of different celebrities (premium access to some of those celebs via a $2.99 in-app purchase is one of the startup’s revenue plays), and the new features seem designed to help the service keep its existing users engaged while it seeks out new audiences in other markets. The new filters are tied to that expansion strategy, since they’re only available to iOS users, who represent a relatively new market for Bubble Motion.
Bubbly managed to gain ground quickly by being not tied to any mobile smartphone platform, and instead existing as a voice service that could work with ordinary feature phones. Social Media Usage Statistics 2012. Share this post:
Cdn1.hubspot.com/hub/53/The_Future_of_Social_Media_Lead_Management_-_Sept_2012.pdf. Quels médias sociaux choisir en fonction de quels objectifs ? la matrice. Mia Redrick: Social Media: 4 Strategies for Growing Your Online Network. According to Pam Dryer in her article "How Women Use Social Media," 53 percent of American women regularly use social media. 75 percent of them use it to connect with friends and family, 57 percent use it for fun and entertainment, and 52 percent use it to "connect with others like me.
" Sur quel réseau social publier son contenu ? Should You Break Up With Pinterest for LoveIt? At first glance, LoveIt looks exactly like Pinterest.
And that's on purpose. The more visual something is, the more shareable it is. LoveIt is a platform where you can discover, collect, organize and share images of — you guessed it — things you love. Yes, that's the same idea behind Pinterest. So, if you already use that platform, why in the world would you need another one? Because you are going to fall in love with LoveIt. LoveIt Gets You Pinterest hooks you up with your Facebook friends, which is great.
And if the things you love are things you want to keep to yourself, that's OK (talking to you, wedding planning pinners who aren't yet engaged). "The lack of private collections on Pinterest is a hindrance to many people," says Ron LaPierre, LoveIt co-founder and CEO. LaPierre notes that those private collections make LoveIt a suitable place for businesses. LoveIt's Sourcing and Terms of Service. Daniel Burrus: Is Social Media Dying? On May 18, 2012, Facebook launched its IPO.
It was the first big IPO failure we've had in the tech sector in a long time. Social Media is So Much More Than Likes and Followers. Do you ever feel that social media could be doing more for your small business if you could just figure it out?
Do you keep an eye on your competitors’ social media profiles and fear that they know what they’re doing and you don’t? Stop for a moment and think about how social media has changed our lives in a very short span of time. Five years ago, most people didn’t know much about Facebook and Twitter, and only few businesses were using those platforms for marketing or advertising. Now, just about every website, print ad, billboard, and even some packaging (like cereal boxes) has the Facebook and Twitter badge. In five years time, social media has become a huge marketing platform, and people really are trying anything and everything to get the most out of it.
Beyond social media marketing, Part 1. Mark P. McDonald GVP EXP 8 years at Gartner 24 years IT industry Mark McDonald, Ph.D., is a former group vice president and head of research in Gartner Executive Programs. He is the co-author of The Social Organization with Anthony Bradley. Read Full Bio Coverage Areas: Comment les multinationales utilisent les médias sociaux. Voilà une bonne question. Comment les très grandes entreprises utilisent-elles les réseaux sociaux ? Dans les présentations liées à notre secteur comme dans les étude de cas publiées sur les blogs, c’est souvent des grandes entreprises que partent les tendances. Souvent à tort d’ailleurs, les PME ne devant pas imiter des sociétés ayant des budgets 10 000 fois supérieurs au risque de complètement rater leur stratégie de présence… Mais il faut dire que les success story sont forcément plus simples et attirantes quand on parle de Dell que du kebab ou de la chambre d’hôte du coin. Si les stratégies des très grandes entreprises vous intéressent également, ce document proposé tous les ans par Burson-Marsteller devrait fortement vous intéresser.
Il fait un point sur les pratiques des 100 plus grandes entreprises du monde sur les médias sociaux. Le nombre de ocmptes détenus par chaque entreprise est impressionnant : plus de 10 sur Twitter et Facebook, 8 sur Youtube.