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Le numérique nous fait-il perdre la mémoire. Nous confions de plus en plus le soin à des appareils d’enregistrer les informations à notre place. Le fait de se reposer sur les technologies numériques pourrait permettre à notre cerveau de se consacrer à d’autres tâches. Mais cela ne risque-t-il pas, à terme, d’affaiblir notre mémoire ? Enquête auprès de spécialistes du sujet.

Extraordinairement inventive, notre mémoire est aussi terriblement fragile. Examen neuropsychologique de la mémoire. H. Toutefois, depuis l’irruption d’Internet et des technologies du numérique, « la mémoire nous échappe, commente le philosophe Bernard Stiegler, directeur de l’Institut de recherche et d’innovation du Centre Georges-Pompidou et président de l’association Ars Industrialis. Le Web, super-mémoire du monde Jamais notre mémoire ne s’est trouvée à ce point hors de nos têtes. Quelles conséquences pour notre cerveau ? Toute technique est à la fois remède et poison, émancipation et aliénation. Pas de pensée sans mémoire biologique eut. Top 20 des Social War Rooms qui font rêver les community managers.

On a beau chercher à définir chaque année le profil et le quotidien du community manager, force est de constater qu’ils sont tous différents. Selon le secteur d’activité, le type et la taille de l’entreprise, les tâches du community manager et son environnement de travail peuvent être très différents. Et certains sont plutôt privilégiés : ils travaillent dans des structures qui offrent de véritables salles dédiées aux médias sociaux, pour monitorer les Internets comme il se doit. Et ça fait un peu rêver. Dell En 2010, Dell a inauguré son Social Media Listening Command Center. Une salle réservée à l’écoute des réseaux sociaux, avec des écrans un peu partout.

Les Ducks de l’Oregon Être community manager pour un club sportif, c’est plutôt sympa ! Gatorade Le Social Media chez Gatorade (une boisson énergétique), c’est pas mal non plus : un bureau entier est réservé au monitoring des médias sociaux, Nestlé La War Room Nestlé a beaucoup fait parler d’elle. Digital LBI Le CES 2014 Southwest Airlines. Les Français cancres des réseaux sociaux en Europe. Europe 1Johann Duriez-Mise Videos Les Français ont le taux d'utilisation des réseaux sociaux le moins élevé de l'Union européenne, selon une étude publiée mardi qui constate par ailleurs que la France est pénalisée par son retard dans le très haut débit.

Si la vidéo à la demande et la télévision par internet sont très répandues en France, qui se classe 1ère dans ces catégories, les utilisateurs sont en revanche "très réticents à l'idée d'avoir des activités sociales en ligne", affirme cette étude de la Commission européenne. 46% d'utilisateurs seulement. En France, seulement 46% des internautes utilisent ainsi les réseaux sociaux, soit le taux "le plus faible de tous les pays de l'UE" où la moyenne s'établit à 58%. "De même, les Français sont parmi les moins assidus lorsqu'il s'agit de consulter les actualités en ligne" (46 %, soit la 27e position sur 28) et ils ne consomment finalement que peu de musique, de vidéos ou de jeux en ligne (47 %, soit 20e position sur 28), affirme l'étude. Danger des ondes : un rapport plus alarmiste qu'il n'y paraît.

Ubiquity: | Journal of Pervasive Media. Typology of Social Network Relationships | isudio - (Current Session: General navigation) An advertising consultant and researcher, Russel Colley, proposed DAGMAR, an acronym for Defining Advertising Goals for Measured Advertising Results, back in the 60s. This model, a classic from marketing literature, has stood the test of time even in this age of social media when marketers and practitioners think about evaluating social media investments. I modified the DAGMAR model to suit the present day popularity and fervor of social media marketing. Impressions are the online content customers see; expressions are what customers do (like, +1, comment, share) after they see the online content. Brands should recognize social media impressions as a nexus to expressions in their overall marketing efforts.

It is only through dynamic content, which will engage customers, that brands can drive customers to act, and ultimately co-produce relevant content for profit and growth. In this age, Sociology is not an elective course. Like this: Like Loading... 2013's Complex Social Media Landscape in One Chart. YouTube and Video Marketing: An Hour a Day - Greg Jarboe - Google Livres. Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results.

You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide. Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition. File:GlobalSocialMediaUsage.png - Marketing Online. Communication & Media Studies - Museum of Social Media: HOME. Working the Crowd: Social Media Marketing for Business - Eileen Brown - Google Books. Twitter and Microblogging: Instant Communication With 140 Characters Or Less - Colin Wilkinson - Google Books. Blogging and Other Social Media: Exploiting the Technology and Protecting ... - Alex Newson, Deryck Houghton, Justin Patten - Google Books.

Social Media Strategies for Professionals and Their Firms: The Guide to ... - Michelle Golden - Google Books. The Social Media Marketing Book - Dan Zarrella - Google Books. Tired Of Being Twitter For Voice, Bubbly 2.0 for iPhone Becomes “The Instagram Of Voice” Singapore-based Bubble Motion, the company behind sound-based social network Bubbly, unveiled a new version of its app today.

The version 2.0 of Bubbly introduces filters users can apply to their voice, much like those Instagram offers for photos. Bubbly has a lot of traction already, including 19 million members mostly from Asian countries like Japan and India where it’s found favor with a lot of different celebrities (premium access to some of those celebs via a $2.99 in-app purchase is one of the startup’s revenue plays), and the new features seem designed to help the service keep its existing users engaged while it seeks out new audiences in other markets.

The new filters are tied to that expansion strategy, since they’re only available to iOS users, who represent a relatively new market for Bubble Motion. Bubbly managed to gain ground quickly by being not tied to any mobile smartphone platform, and instead existing as a voice service that could work with ordinary feature phones. Social Media Usage Statistics 2012. Share this post: As the use of social media continues to grow and become more prevalent, it becomes increasingly important to look at social media usage statistics to help predict future trends. Having an idea of who, where what and why people are using social media can help people who use social media for business and those who use it for leisure increase their social media experience.

See also: Facebook User Statistics 2012 [Infographic] Fortunately, an infographic (posted below) was recently published by OnlineMBA.com that includes statistical information on Facebook, Google+, Twitter, Pinterest, LinkedIn, Reddit and Digg. Social Media Usage Statistics for 2012 Infographic Summary: Facebook: Facebook has 845 million active users. The average Facebook user has 130 friends. About Anson Alexander.

Cdn1.hubspot.com/hub/53/The_Future_of_Social_Media_Lead_Management_-_Sept_2012.pdf. Quels médias sociaux choisir en fonction de quels objectifs ? la matrice. Mia Redrick: Social Media: 4 Strategies for Growing Your Online Network. According to Pam Dryer in her article "How Women Use Social Media," 53 percent of American women regularly use social media. 75 percent of them use it to connect with friends and family, 57 percent use it for fun and entertainment, and 52 percent use it to "connect with others like me. " Maybe you're in that last 52 percent looking for like-minded women.

If not, you're probably in a large minority regularly surfing Facebook, uploading photos and commenting on your friends' and family's status updates. But beyond that, you haven't tapped into the huge potential for social media to grow your business, extend your professional network or find new people who think and live like you do. "Social media networking is powerful and so new to the marketplace," said Dabney Porte, co-founder of Social media Girlfriends Productions, LLC.

Porte, along with Britt Michaelian,created their company to help women and businesses build stronger online connections. 1. 2. 3. 4. Sur quel réseau social publier son contenu ? Should You Break Up With Pinterest for LoveIt? At first glance, LoveIt looks exactly like Pinterest. And that's on purpose. The more visual something is, the more shareable it is. LoveIt is a platform where you can discover, collect, organize and share images of — you guessed it — things you love. Yes, that's the same idea behind Pinterest.

So, if you already use that platform, why in the world would you need another one? Because you are going to fall in love with LoveIt. LoveIt Gets You Pinterest hooks you up with your Facebook friends, which is great. And if the things you love are things you want to keep to yourself, that's OK (talking to you, wedding planning pinners who aren't yet engaged). "The lack of private collections on Pinterest is a hindrance to many people," says Ron LaPierre, LoveIt co-founder and CEO. LaPierre notes that those private collections make LoveIt a suitable place for businesses. LoveIt's Sourcing and Terms of Service When Pinterest's popularity exploded earlier this year, users pinned with wild abandon. Daniel Burrus: Is Social Media Dying? On May 18, 2012, Facebook launched its IPO.

It was the first big IPO failure we've had in the tech sector in a long time. Naturally, this event caused us to question, "Is this a game-changer, in a negative way, for other IPOs in the social media space? Will this slow the growth of social media? " The answer is "no," it's only a bump in the road, although a big one, because social media is far more than just Facebook. All of these are categories, each with a category leader. In this case, Facebook is the category leader of social networking. So Facebook is not the king of social media; it's the current king of social networking within the world of social media. Looking back, Facebook was obviously very over-valued at $100 billion. As for the most recent financial performance of Facebook, they came within estimates. Going forward, the goal for Facebook is to not just continue to innovate, which they did before going public, but to show how they can generate revenue and meet expectations.

Social Media is So Much More Than Likes and Followers. Do you ever feel that social media could be doing more for your small business if you could just figure it out? Do you keep an eye on your competitors’ social media profiles and fear that they know what they’re doing and you don’t? Stop for a moment and think about how social media has changed our lives in a very short span of time. Five years ago, most people didn’t know much about Facebook and Twitter, and only few businesses were using those platforms for marketing or advertising. Now, just about every website, print ad, billboard, and even some packaging (like cereal boxes) has the Facebook and Twitter badge. In five years time, social media has become a huge marketing platform, and people really are trying anything and everything to get the most out of it. After all, it’s free—except for the time investment, of course. Much like SEO, where people tried (and still try) to manipulate the rankings, some people are trying to manipulate social media.

A few questions come to mind here: 1. Beyond social media marketing, Part 1. Mark P. McDonald GVP EXP 8 years at Gartner 24 years IT industry Mark McDonald, Ph.D., is a former group vice president and head of research in Gartner Executive Programs. He is the co-author of The Social Organization with Anthony Bradley. Read Full Bio Coverage Areas: by Mark P. McDonald | September 10, 2012 | 5 Comments Social media and marketing gets all the attention. Extending social media technologies role in marketing, sales and service is likewise critical particularly as leaders look to see the value of continued marketing expenditures on social media platforms.

One has to ask if the first generation of social media marketing – attention getting is running its course. Should social media continue to concentrate on generating media attention? Generating attention for your brand and product is one step in marketing strategy and processes. Before that, what do you think? Related Posts It is time to ‘breakout’ of social media’s marketing beachhead The Social Customer: a Book Review. Comment les multinationales utilisent les médias sociaux. Voilà une bonne question. Comment les très grandes entreprises utilisent-elles les réseaux sociaux ? Dans les présentations liées à notre secteur comme dans les étude de cas publiées sur les blogs, c’est souvent des grandes entreprises que partent les tendances. Souvent à tort d’ailleurs, les PME ne devant pas imiter des sociétés ayant des budgets 10 000 fois supérieurs au risque de complètement rater leur stratégie de présence… Mais il faut dire que les success story sont forcément plus simples et attirantes quand on parle de Dell que du kebab ou de la chambre d’hôte du coin.

Si les stratégies des très grandes entreprises vous intéressent également, ce document proposé tous les ans par Burson-Marsteller devrait fortement vous intéresser. Il fait un point sur les pratiques des 100 plus grandes entreprises du monde sur les médias sociaux. Les constats sont nombreux. Le nombre de ocmptes détenus par chaque entreprise est impressionnant : plus de 10 sur Twitter et Facebook, 8 sur Youtube.