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Flipkart

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How Flipkart broke India's online shopping inertia. India’s answer to Amazon: Order online, pay at door; FlipKart deals with Indians’ mistrust of Web payments in creative way. BANGALORE, India — Several months ago, when Prabhu Kumar could not find a book he wanted in bookstores here, he found it online at Amazon.com for $10. But he had to pay more than $9 in fees to have Amazon ship it to him. Kumar, a software programmer, said he would not be doing that again. He now shops on India’s answer to Amazon — FlipKart.com — which delivers books, phones and other items in as little as 24 hours at no extra cost. Kumar doesn’t have to pay FlipKart a single rupee until a courier bearing his books arrives at his door. He can then hand over cash or a credit card. What will happen to Flipkart when Amazon launches its operations in India.