7 Video Trends and Statistics for Content that Stands Out in 2019. Video has been rising in popularity over the past years.
By 2019, it is expected that 80% of global internet traffic will be video. Forbes reports that 90% of consumers find that videos drive purchasing decisions, with 81% making a purchase after watching one. Brands and businesses have adopted video into their digital campaigns. 87% of online marketers use video content in their strategies, with 52% noting that video reaps the best ROI among other types of content. Video marketing has accelerated the year-over-year revenue of businesses to 49% faster than their contemporaries who failed to take advantage of the medium. If you aren’t leveraging video in your digital campaigns yet, 2019 is the time to do so. Capturing Audiences with Video Content in 2019 Create video content that stands out and succeeds in increasing consumer engagement, boosting website traffic, and converting clicks.
Personalized Marketing: It's All About Context. How to Use Trust Signals to Boost Online Conversions. SEO Guide Stage 4: On-Page Optimization. SEO Guide Stage 2: Competitor Analysis. [Infographic] How to Create Compelling Infographics for Marketing: A Complete Guide. Studies show the incredible speed and ease that humans are able to process visual information.
Researchers at the Massachusetts Institute of Technology (MIT) have discovered that people can identify images they see within 13 milliseconds. If it takes you between 300 and 400 milliseconds to blink your eye, your brain’s ability to detect what it’s looking at is 30 times faster. No wonder infographics are becoming increasingly popular. Infographics can present complex information quickly and efficiently. Statistical data also becomes easier to digest when presented in an infographic format. [Infographic] The Social Media Usage and Habits of Each Generation. If you haven’t adopted a social media marketing strategy, then you’re denying your business a much-needed advancement.
With technological progress moving at an unprecedented pace, it’s only a matter of time before most, if not all, business strategies turn to digital. SEO Guide Stage 3: SEO Audit. User Experience (UX) Pillars: The Secret to Boosting Website Conversions. Strategic Marketing: Improving Your Chances of Going Viral. The Complete List of Free and Freemium Content Marketing Tools.
Content Intelligence: How Can it Empower My Business? How to Use Buyer Personas for SEO. A Guide to Remodeling Your Sales Process for the Modern Market. How Marketers Should Operate in the Age of Fake News. [Infographic] The Anatomy of a PPC Ad that Converts. One of the hallmarks of an effective digital marketing strategy is a well-performing pay-per-click ad campaign.
With 93% of all online activity beginning with a search, digital marketers and outsourcing partners are starting to realize that PPC is integral to their company’s visibility on the internet. Pay-per-click (PPC) advertising is an online marketing strategy where advertisers bid for ad placements on search engines, websites, and social media platforms. Advertisers are then billed when a consumer clicks on the ad, hence its name. There are many types of PPC ads, but the most common is search ads.
Say, you own a dress shop in New York City. For the above example to work, advertisers research and select high-ranking keywords they can bid to appear on whenever a consumer uses that keyword on search engines. How to Get More Customer Reviews, Testimonials, and Social Proof. Is Paid Search Considered Inbound Marketing? Inbound marketing is widely considered as one of the most powerful methods in utilizing digital channels when growing your business, and for a number of good reasons too.
There are proven strategies in place, reinforced by an established formula that turns strangers into customers and effective promoters. There are four phases of the inbound marketing methodology: attract, convert, close, and delight. With the right sales and customer success strategies applied, strangers can convert into visitors, who can then convert into leads, and ultimately, customers and promoters. Should You Buy B2B Leads in 2018? PureB2B. 21 Modern Digital Marketing Skills to Future-Proof Your Career. We are well into 2018.
As a marketer, you’d be remiss if you were still religiously following the century-old traditional marketing funnel and disregarding the role and impact of digital channels on consumer behavior. The entry of various digital channels has disrupted the way consumers behave. This has resulted in the playing field changing and has led marketers to question the relevance of long-standing marketing paradigms. In a span of just ten years, marketing has shifted from a linear, retail-focused model, to today’s iterative, digital-centric model of customer behavior. Likewise, new technologies such as digital marketing tools are continually emerging and further revolutionizing the game. How to Come Up With A Good Marketing Plan. How to Come Up With A Good Marketing Plan Posted by Guthrie-Jensen Consultants A strong marketing department is crucial to business development and success.
Your team should make it a priority to be equipped with the right skills that can help stride in today’s modern marketing, but also with a good marketing plan. What Customer Experience Means in Modern Marketing. A 2016 survey by Spigit found that 75% of the respondents have improvement of customer experience (CX) their top objective as a company.
CX was also the most pressing matter for marketers in 2014, and it’s expected that by 2020, it will take over price and product as key differentiators. But why are companies looking at CX this way? How to Steal Customers the Right Way with Search Advertising. Paid search advertising is an integral part of a brand’s marketing efforts because it’s a highly-targeted form of communication that allows for more relevant and timely communications.
The concept relatively basic, but that means almost all companies do it—including your competitors. In the context of the customer journey, search advertising mainly targets prospects in the awareness (first) stage during the information search. This means that you can poach or steal customers from the awareness-building efforts of your competitors using search ads. Poaching in SEM entails aggressively bidding on your competitors’ target keywords to have your ad shown above them on SERPs. The word has plenty of negative connotations to it but in terms of search ads, poaching doesn’t necessarily mean stealing, it means offering consumers the best possible alternative. So, without further ado, here are our top tips for poaching customers the right way: 10 Powerful E-commerce Marketing Tactics to Drive Sales. 09 Aug, 2018 By Nick Hartman The competition in the e-commerce industry is cutthroat.
A single search for an item you’re looking to buy online turns up thousands of results. The convenience is unparalleled, as some shops even offer same-day delivery services for instant gratification. 10 Totally FREE Lead Generation Strategies for B2B Companies. Uncovering the Relationship Between Paid Search and SEO. Full-fledged marketers know better than to think that search engine optimization (SEO) and search engine marketing (SEM) operate in a silo, as if they don’t affect one another, however indirectly. The misconception that SEO and SEM are unrelated principles of digital marketing may be due to the very difference that defines them: SEO is unpaid search, while SEM typically refers to paid search.
Truth is, even Google recognizes that SEO and SEM are intertwined in ways that are too vital to ignore as you’ll be learning in this post. The Interplay Between SEO and Paid Search There are different aspects in online marketing, which prove that SEO affects SEM and vice-versa. Here are some of the key ways they operate in tandem: Higher clickthrough rate (CTR) The 3 Most Unforgivable SEO Mistakes Businesses Make. Investing in search engine optimization is a must for today’s business ventures. By optimizing your website to maximize online traffic, you’re embracing an organic process that can put you brand in front of the right audience. Being ahead of the competition in today’s digital landscape requires courage and intelligence. Search Engine Optimization (SEO) is the tool you need to get ahead. Think about it for a minute. Billions of searches are being made on Google, Yahoo, and Bing every day by users looking for an answer to a question; a solution to a problem.
Smart search engine optimization positions your business optimally in a crowded and noisy digital landscape. 1. Critical Metrics to Measure the Success of Your Search Ads. You’ve ventured into search advertising and launched SEM campaigns. You may have already noticed an increase in sales but do you know exactly how well your SEM campaign is performing? If you’re using SEM tools, then you know there are numerous metrics available for you to track, measure, and analyze. And just like any marketer out there, you know that all metrics aren’t created equal. Plus, focusing on the right metrics and KPIs will provide real insight into what’s working and what’s not. Here are the most important metrics that will help you track and measure the success of your SEM campaign: How to Improve Your Quality Score and Search Ad Ranking.
According to online advertising statistics in 2016, four out of five businesses use Google AdWords for their PPC campaigns, and that they earned approximately $3 for every $1.60 spent. Today, search advertising remains as an effective way to drive awareness, traffic, and conversions. Search ads in Google are positioned at the top of search engine results pages (above organic results), so you don’t really have to worry about organic rankings.
That being said, keep in mind Google still ranks your ads based on certain criteria. 9 Ways to Optimize Your Paid Search Campaigns. Nowadays, Search Engine Marketing and Paid Search strategies are standard marketing procedures that entice customers who rely on online information to purchase products and services. Through Paid Search Marketing, you get customer data that can help you with future campaigns or ads. How to Improve the Customer Journey with Email Marketing. Any decision that customers make when purchasing a product or service can be described as a journey that begins with a single step. This is where they would have determined that there is a job that needs to be done. They will now embark on what is called a ‘customer or buyer’s journey,’ where they will go through a series of stages to complete it.
While some of these journeys are short and simple, others can be quite long and a bit complex. 10 Questions to Ask Before Getting Started with B2B Lead Generation. How to Use Psychology to Improve Your Digital Marketing Campaigns. 5 of the Worst Inbound Marketing Mistakes Made by Brands. 7 Metrics for Measuring Content Marketing Effectiveness. The modern world of Internet marketing brings with it a number of tools and analytical methods for determining success. Best Practices for Email List Management. Finally, your list growing strategies are all in place, and you’re gaining a substantial number of subscribers. But, that doesn’t mean your work ends there. SEM Platforms and How They Differ. The Real Cost of Bad Data (And How to Cleanse It) After a few minutes of browsing for shoes online, you will begin to notice footwear ads appearing on the succeeding pages you land on. Surprisingly, ads about places you’ve been to also appear everywhere you go. This may appear odd or even downright invasive, but this is one of the many ways businesses are trying to find out everything they can about their customers to stay ahead of the competition and directly market their products or services.
There is no doubt that data plays a huge role in running a business and steering it towards success. The SEM Guide to Researching and Selecting Keywords. [Infographic] How to Create Attention-Grabbing Designs for Your Print Marketing Collateral. Even in this day and age of digital marketing and mobile technology, print marketing will always remain important.
In fact, a study shows that 75% of small businesses still prefer using print media because it produces the best ROI. Paper will always be part of any human being’s daily life. It’s evident in the way people jot down notes, sign birthday cards, and print out and display memorable photos. Why? It’s something tangible they can see and touch. Facebook in Court (and What it Means for Marketers) Facebook is once again under fire for a massive data security scandal after Christopher Wylie, former director of research at Cambridge Analytica, revealed how a quiz app was used to gather information about 87 million Facebook users, which eventually landed in the hands of Cambridge Analytica. Why Your Email Marketing Is Ending Up in the Trash. [Infographic] A Startup’s Guide to Outsourcing Social Media Marketing.
The Domination of Mobile Ads: Statistics and Trends. Updated Guide to Facebook Advertising Placements [Infographic] How Data Cleansing Can Boost Your Email Marketing ROI. Your Guide to Understanding Email Marketing Data. [Infographic] In-House vs. Outsourced Web Developers: What’s the Difference? Connext Digital. A Guide to Choosing the Best Digital Channel for Your Business [Infographic] [Infographic] The Best UX and SEO Practices for Your Multimedia Content. 10 Proven Tips for Better Email Open Rates. Ultimate Guide to Content Marketing. Connext Digital. 6 Free Tools That Make SEM a Breeze. 10 Influencer Marketing Tips to Reach New Audiences. How to Reach Your Audience with Content Distribution. 10 Types of Online Forms (and How to Use Them) How These Businesses Used SMS to Build Customer Loyalty. 25 Must-Know Blogging Statistics for Businesses. 10 Insane Statistics that Prove Why Email Marketing is More Powerful than Ever. 5 Business Tips for a 45% SMS Response Rate or More.
How Artificial Intelligence is Redefining Mobile Marketing. Case Studies: How 4 Startups Used SMS for Customer Loyalty. SMS Metrics You Need to Measure [Infographic] - Semaphore. 10 Common SEO Problems (and How to Fix Them) What Types of Content Drive Engagement on Facebook. Why You Should Evaluate Your Facebook Content Strategy. 7 Everyday Mistakes You Don't Know is Putting your Email Deliverability at Risk. What We Can Learn from the "First" Banner Ad. How to Rank in the Age of Mobile and Local Search, a 12-Step SEO Guide. In-House vs Outsourced Marketing: Pros & Cons. How to Convince Your Boss to Say “Yes” to Content Marketing. 5 of the Most Asked SEO Questions, Answered (Link Roundup) How to Effectively Manage Your Contacts List - PureB2B. Are You Managing Your Leads Effectively? - PureB2B. Why Your Business Needs Outbound Lead Generation - PureB2B. Why Your Marketing Needs to be Data-Driven - PureB2B. How to Enhance SEO and Improve Google.co.uk Rankings.
Referrals: Your Untapped Source for Generating Leads - PureB2B. 6 Signs You Need to Evaluate Your SEO Strategy. How to Nurture Leads with Email Marketing - PureB2B. B2B Lead Generation: How to Attract, Nurture, and Convert Targeted Leads Through Content Marketing. What to do with a New Lead - PureB2B. 50 Must-Know Statistics to Improve B2B Lead Generation Strategies - PureB2B. A Guide to Evaluating Your SEO Strategy for B2B Lead Generation. 9 Easy Steps to Convert Your B2B Blog into a Well Oiled Lead Generation Machine. How to Leverage on Social Media to Grow Your Business Exponentially. Advanced Facebook Advertising Tips and Techniques for B2B Companies.