7 Video Trends and Statistics for Content that Stands Out in 2019. Video has been rising in popularity over the past years. By 2019, it is expected that 80% of global internet traffic will be video. Forbes reports that 90% of consumers find that videos drive purchasing decisions, with 81% making a purchase after watching one. Brands and businesses have adopted video into their digital campaigns. 87% of online marketers use video content in their strategies, with 52% noting that video reaps the best ROI among other types of content. Video marketing has accelerated the year-over-year revenue of businesses to 49% faster than their contemporaries who failed to take advantage of the medium. If you aren’t leveraging video in your digital campaigns yet, 2019 is the time to do so. Capturing Audiences with Video Content in 2019 Create video content that stands out and succeeds in increasing consumer engagement, boosting website traffic, and converting clicks.
Video has now become a critical tool for sales and marketing. Drive Action with a Strong CTA Wrapping Up. Personalized Marketing: It's All About Context. How to Use Trust Signals to Boost Online Conversions. SEO Guide Stage 4: On-Page Optimization. SEO Guide Stage 2: Competitor Analysis. [Infographic] How to Create Compelling Infographics for Marketing: A Complete Guide. Studies show the incredible speed and ease that humans are able to process visual information. Researchers at the Massachusetts Institute of Technology (MIT) have discovered that people can identify images they see within 13 milliseconds. If it takes you between 300 and 400 milliseconds to blink your eye, your brain’s ability to detect what it’s looking at is 30 times faster.
No wonder infographics are becoming increasingly popular. Infographics can present complex information quickly and efficiently. Statistical data also becomes easier to digest when presented in an infographic format. Similarly, a visual comparison between products, ideas, or events is more comprehensive. Infographics receive 3X more engagement on social media than any other type of content and have proven to boost web traffic by up to 12%.
Due to its growing popularity, it is important that the infographic you produce is compelling enough to cut through the noise of today’s infographic-cluttered web. Storyline Data Font. [Infographic] The Social Media Usage and Habits of Each Generation. If you haven’t adopted a social media marketing strategy, then you’re denying your business a much-needed advancement. With technological progress moving at an unprecedented pace, it’s only a matter of time before most, if not all, business strategies turn to digital. One of the ways social media can be useful to your company is through marketing and promotions. With 3.196 billion social media users around the world, digital marketing is now perhaps the best way to connect with your target audience.
It can continuously affect or influence your customers’ interaction with your brand and other businesses. Whether you have an in-house team or prefer outsourcing, having a marketing group that understands the implications of social media will help you plan out a strategy that can be relatable to your target market’s age. General Social Media Statistics As mentioned, there are now 3.196 billion people on social media, equating to a 42% penetration rate. Baby Boomers Generation X Generation Z. SEO Guide Stage 3: SEO Audit.
User Experience (UX) Pillars: The Secret to Boosting Website Conversions. Strategic Marketing: Improving Your Chances of Going Viral. The Complete List of Free and Freemium Content Marketing Tools. Content Intelligence: How Can it Empower My Business? How to Use Buyer Personas for SEO. A Guide to Remodeling Your Sales Process for the Modern Market. How Marketers Should Operate in the Age of Fake News. [Infographic] The Anatomy of a PPC Ad that Converts. One of the hallmarks of an effective digital marketing strategy is a well-performing pay-per-click ad campaign. With 93% of all online activity beginning with a search, digital marketers and outsourcing partners are starting to realize that PPC is integral to their company’s visibility on the internet. Pay-per-click (PPC) advertising is an online marketing strategy where advertisers bid for ad placements on search engines, websites, and social media platforms.
Advertisers are then billed when a consumer clicks on the ad, hence its name. There are many types of PPC ads, but the most common is search ads. For the above example to work, advertisers research and select high-ranking keywords they can bid to appear on whenever a consumer uses that keyword on search engines. Here’s the anatomy of a PPC ad broken down for you to analyze and master. The Different Kinds of PPC Ads Search (AdWords) These ads appear at the top or right side of your Google results page. Social (Facebook) Display Ads Copy. How to Get More Customer Reviews, Testimonials, and Social Proof. Is Paid Search Considered Inbound Marketing? Inbound marketing is widely considered as one of the most powerful methods in utilizing digital channels when growing your business, and for a number of good reasons too. There are proven strategies in place, reinforced by an established formula that turns strangers into customers and effective promoters. There are four phases of the inbound marketing methodology: attract, convert, close, and delight.
With the right sales and customer success strategies applied, strangers can convert into visitors, who can then convert into leads, and ultimately, customers and promoters. With the many effective strategies involved in inbound marketing, there is one that finds itself in the throes of ambiguity: paid search. To settle the debate, we must first go through the ways why paid search isn’t considered inbound. Paid Search as an Outbound Strategy It’s like paying to skip the line of the SEO process so your brand’s message gets positioned front-and-center. The same goes with banner and video ads. Should You Buy B2B Leads in 2018? PureB2B. 21 Modern Digital Marketing Skills to Future-Proof Your Career. We are well into 2018. As a marketer, you’d be remiss if you were still religiously following the century-old traditional marketing funnel and disregarding the role and impact of digital channels on consumer behavior.
The entry of various digital channels has disrupted the way consumers behave. This has resulted in the playing field changing and has led marketers to question the relevance of long-standing marketing paradigms. In a span of just ten years, marketing has shifted from a linear, retail-focused model, to today’s iterative, digital-centric model of customer behavior. To match the breakneck speed of marketing innovations, digital marketers need to constantly update their skillsets. The digital marketer of the future is a well-rounded marketer. Digital Marketing is composed of various disciplines and niches, none of which works in a vacuum. Visual Content Marketing Visual Content is having a good run, and is unlikely to slow down any time soon. Social Media Marketing Analytics. How to Come Up With A Good Marketing Plan. How to Come Up With A Good Marketing Plan Posted by Guthrie-Jensen Consultants A strong marketing department is crucial to business development and success. Your team should make it a priority to be equipped with the right skills that can help stride in today’s modern marketing, but also with a good marketing plan.
Businesses need to plot their marketing tactics and strategies throughout the year. A plan lays down the structure of how their strategic marketing campaigns will function and allows them to look back to see what worked and what did not the previous year. There are many how-to’s that other marketers swear by when it comes to creating a marketing plan, but it’s hard to determine which one to use for what kind of organization, especially for start-ups, because there’s not one marketing plan that fits all business concerns. Reasons to Build a Marketing Plan With a marketing plan, there is a sure way for your business to capture the audience and customer for whom it’s intended. 1. What Customer Experience Means in Modern Marketing.
A 2016 survey by Spigit found that 75% of the respondents have improvement of customer experience (CX) their top objective as a company. CX was also the most pressing matter for marketers in 2014, and it’s expected that by 2020, it will take over price and product as key differentiators. But why are companies looking at CX this way?
Why CX Matters Customer experience starts with a business’s branding activity and encompasses the entirety of the buyer’s journey and beyond. It is the impression and perception you leave your customer, including how they think of your brand at every stage of their journey. However, customer perception isn’t permanent and can change with every interaction. Neglecting specific steps in the customer’s journey and not making customer perception a responsibility for everyone in the organization are just some of the worst mistakes you can make when it comes to CX. How Has CX Changed? What Needs to be Addressed? Digital Minimalism in Marketing Final Thoughts.
How to Steal Customers the Right Way with Search Advertising. Paid search advertising is an integral part of a brand’s marketing efforts because it’s a highly-targeted form of communication that allows for more relevant and timely communications. The concept relatively basic, but that means almost all companies do it—including your competitors. In the context of the customer journey, search advertising mainly targets prospects in the awareness (first) stage during the information search.
This means that you can poach or steal customers from the awareness-building efforts of your competitors using search ads. Poaching in SEM entails aggressively bidding on your competitors’ target keywords to have your ad shown above them on SERPs. The word has plenty of negative connotations to it but in terms of search ads, poaching doesn’t necessarily mean stealing, it means offering consumers the best possible alternative. So, without further ado, here are our top tips for poaching customers the right way: Research the competition Who is your competition?
10 Powerful E-commerce Marketing Tactics to Drive Sales. 09 Aug, 2018 By Nick Hartman The competition in the e-commerce industry is cutthroat. A single search for an item you’re looking to buy online turns up thousands of results. The convenience is unparalleled, as some shops even offer same-day delivery services for instant gratification. If your marketing efforts are not polished, you’ll risk losing customers every day. It’s not enough to rely on the number of your posts when striving for brand presence. There must be a strategic and creative approach to highlight your products online. Below are some techniques you can implement for your e-commerce platform to win the game. 1. Window shopping exists online, too. Wish lists will allow you to see which items are on people’s minds the most. Many e-commerce marketers use this strategy when sending follow-up emails or discounts to convince the customer to purchase the item. 2. Free shipping and same-day delivery services will drastically increase your sales. 3. 4.
Be smart with these ads. 5. 6. 10 Totally FREE Lead Generation Strategies for B2B Companies. Uncovering the Relationship Between Paid Search and SEO. Full-fledged marketers know better than to think that search engine optimization (SEO) and search engine marketing (SEM) operate in a silo, as if they don’t affect one another, however indirectly. The misconception that SEO and SEM are unrelated principles of digital marketing may be due to the very difference that defines them: SEO is unpaid search, while SEM typically refers to paid search. Truth is, even Google recognizes that SEO and SEM are intertwined in ways that are too vital to ignore as you’ll be learning in this post.
The Interplay Between SEO and Paid Search There are different aspects in online marketing, which prove that SEO affects SEM and vice-versa. Higher clickthrough rate (CTR) One of your goals as a marketer is to get more and more people to click on your link to view your ad. Similarly, bidding for your ad to be shown above organic results on SERPs can improve your site’s organic ranking by way of getting 20% more clicks. Increased keyword data Inbound marketing Wrap-up. The 3 Most Unforgivable SEO Mistakes Businesses Make. Investing in search engine optimization is a must for today’s business ventures.
By optimizing your website to maximize online traffic, you’re embracing an organic process that can put you brand in front of the right audience. Being ahead of the competition in today’s digital landscape requires courage and intelligence. Search Engine Optimization (SEO) is the tool you need to get ahead. Think about it for a minute. Billions of searches are being made on Google, Yahoo, and Bing every day by users looking for an answer to a question; a solution to a problem. You already have the answer; you already provide the solution. Yet, the people looking for you won’t know that you exist if they don’t find you first. Smart search engine optimization positions your business optimally in a crowded and noisy digital landscape. 1.
Traffic generation relies largely on the quality of content published online. Optimize your content, and always think about reputation building. 2. But, it doesn’t end there. Critical Metrics to Measure the Success of Your Search Ads. You’ve ventured into search advertising and launched SEM campaigns. You may have already noticed an increase in sales but do you know exactly how well your SEM campaign is performing?
If you’re using SEM tools, then you know there are numerous metrics available for you to track, measure, and analyze. And just like any marketer out there, you know that all metrics aren’t created equal. Plus, focusing on the right metrics and KPIs will provide real insight into what’s working and what’s not. Here are the most important metrics that will help you track and measure the success of your SEM campaign: Click-Through-Rate (CTR) You want your target audience to click on your ads so they get directed to your landing page and get captured as leads.
Your CTR also plays a crucial role in determining your Quality Score. Low CTR, on the other hand, tells you that you need to improve your ad design, keyword choices, or both (lack of relevance). Quality Score Factors that affect your Quality Score are: How to Improve Your Quality Score and Search Ad Ranking. According to online advertising statistics in 2016, four out of five businesses use Google AdWords for their PPC campaigns, and that they earned approximately $3 for every $1.60 spent.
Today, search advertising remains as an effective way to drive awareness, traffic, and conversions. Search ads in Google are positioned at the top of search engine results pages (above organic results), so you don’t really have to worry about organic rankings. That being said, keep in mind Google still ranks your ads based on certain criteria. There’s a maximum of 4 search ads that brands can compete for, and your ad’s rank will determine where your ad is positioned as well as how much you’re paying for clicks.
Ad ranking can significantly affect your SEM campaign’s success, so it pays to be in the know. The Importance of Ad Ranking Since multiple businesses use AdWords as part of their SEM campaigns, Google implemented AdRank to determine the order of how these paid ads would appear. (Source) Takeaway. 9 Ways to Optimize Your Paid Search Campaigns. Nowadays, Search Engine Marketing and Paid Search strategies are standard marketing procedures that entice customers who rely on online information to purchase products and services. Through Paid Search Marketing, you get customer data that can help you with future campaigns or ads.
However, Paid Search management can be a frustrating journey since there are hundreds of variables that can determine its success, especially when you fail to revamp or improve your strategies. Before you begin with a new campaign, determine your number one goal for doing Paid Search and develop a SEM plan that can best be applied to make it work. These advanced Paid Search optimization techniques may help you reach that objective: Build a Strong Account Structure To build a healthy account, determine first how many keywords are in each of your ad groups, how many ads are in each group, and how relevant the keywords are to each other and the ads. Running Keywords Through a Google Suggestion Tool Customer Reviews. How to Improve the Customer Journey with Email Marketing. 10 Questions to Ask Before Getting Started with B2B Lead Generation.
How to Use Psychology to Improve Your Digital Marketing Campaigns. 5 of the Worst Inbound Marketing Mistakes Made by Brands. 7 Metrics for Measuring Content Marketing Effectiveness. Best Practices for Email List Management | Connext Digital. SEM Platforms and How They Differ. The Real Cost of Bad Data (And How to Cleanse It) | Connext Digital. The SEM Guide to Researching and Selecting Keywords. [Infographic] How to Create Attention-Grabbing Designs for Your Print Marketing Collateral. Facebook in Court (and What it Means for Marketers)
Why Your Email Marketing Is Ending Up in the Trash | Connext Digital. [Infographic] A Startup’s Guide to Outsourcing Social Media Marketing. The Domination of Mobile Ads: Statistics and Trends. Updated Guide to Facebook Advertising Placements [Infographic] How Data Cleansing Can Boost Your Email Marketing ROI. Your Guide to Understanding Email Marketing Data. [Infographic] In-House vs. Outsourced Web Developers: What’s the Difference? Connext Digital. A Guide to Choosing the Best Digital Channel for Your Business [Infographic] [Infographic] The Best UX and SEO Practices for Your Multimedia Content. 10 Proven Tips for Better Email Open Rates. Ultimate Guide to Content Marketing. Connext Digital. 6 Free Tools That Make SEM a Breeze. 10 Influencer Marketing Tips to Reach New Audiences. How to Reach Your Audience with Content Distribution. 10 Types of Online Forms (and How to Use Them)
How These Businesses Used SMS to Build Customer Loyalty. 25 Must-Know Blogging Statistics for Businesses. 10 Insane Statistics that Prove Why Email Marketing is More Powerful than Ever. 5 Business Tips for a 45% SMS Response Rate or More. How Artificial Intelligence is Redefining Mobile Marketing. Case Studies: How 4 Startups Used SMS for Customer Loyalty. SMS Metrics You Need to Measure [Infographic] - Semaphore. 10 Common SEO Problems (and How to Fix Them) What Types of Content Drive Engagement on Facebook. Why You Should Evaluate Your Facebook Content Strategy. 7 Everyday Mistakes You Don't Know is Putting your Email Deliverability at Risk. What We Can Learn from the "First" Banner Ad. How to Rank in the Age of Mobile and Local Search, a 12-Step SEO Guide. In-House vs Outsourced Marketing: Pros & Cons. How to Convince Your Boss to Say “Yes” to Content Marketing. 5 of the Most Asked SEO Questions, Answered (Link Roundup)
How to Effectively Manage Your Contacts List - PureB2B. Are You Managing Your Leads Effectively? - PureB2B. Why Your Business Needs Outbound Lead Generation - PureB2B. Why Your Marketing Needs to be Data-Driven - PureB2B. How to Enhance SEO and Improve Google.co.uk Rankings. Referrals: Your Untapped Source for Generating Leads - PureB2B. 6 Signs You Need to Evaluate Your SEO Strategy. How to Nurture Leads with Email Marketing - PureB2B. B2B Lead Generation: How to Attract, Nurture, and Convert Targeted Leads Through Content Marketing. What to do with a New Lead - PureB2B. 50 Must-Know Statistics to Improve B2B Lead Generation Strategies - PureB2B.
A Guide to Evaluating Your SEO Strategy for B2B Lead Generation. 9 Easy Steps to Convert Your B2B Blog into a Well Oiled Lead Generation Machine. How to Leverage on Social Media to Grow Your Business Exponentially. Advanced Facebook Advertising Tips and Techniques for B2B Companies.