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Marketing mobile, le décollage du m Marketing. The How-To Guide to Responsive Email Design. Responsive email design has been growing steadily in popularity, and it’s no surprise as to why: 47% of email opens are on a mobile device, and some brands see upwards of 70% of their emails opened on mobile.

The How-To Guide to Responsive Email Design

These brands turn to responsive design techniques to create better experiences for their subscribers, and in many cases, increase their click and engagement rates. The foundation of responsive email design is built upon CSS3 media queries, which can be confusing and complicated to learn. And like everything else in email, they don’t work quite the same way in our inboxes as they do on the websites we view in browsers. Enter our how-to guide for responsive email design. See what is possible with responsive email design, how to implement media queries in your design, and support for responsive emails in various mobile email applications.

Click on the graphic for an enlarged view. An Easy Way to Get Started: 7 Free Templates Get the templates → Embed this infographic: Stats to Tweet: Consumers Love Mobile Email—So Do it Right. March 12, 2014 One in five purchases is made on a mobile device.

Consumers Love Mobile Email—So Do it Right

All hail mobile email. Despite fears to the contrary, Google's implementation of tabs back in October didn't cause the massive dropout in engagement with promotional messages that some experts prognosticated. In fact, a recent benchmark report from Yes Lifecycle Marketing found that consumers are more engaged with Gmail than ever, promotional emails and all. Not only does Gmail have the most active subscriber base out of the ISP Big Four, more than 32% of Gmail users actually opted in (opted in!) “CMR relationships—that's ‘customer-managed relationships,' not CRM—are here,” says Michael Fisher, president of Yes Lifecycle Marketing. Fifty Essential Mobile Marketing Facts. 25 chiffres qui montrent l'importance du marketing mobile. Le Mobile devient de plus en plus le principal point de rencontre et d'engagement entre les consommateurs et les marques.

25 chiffres qui montrent l'importance du marketing mobile

Et pourtant, de nombreuses entreprises ont encore du mal à mettre en place une véritable stratégie de marketing mobile à même de mettre en valeur leur marque et séduire davantage les mobinautes. Tout simplement parce qu'elles ne savent pas toujours par où commencer cette aventure mobile qui devrait pourtant s'imposer d'elle-même. Les chiffres qui vont suivre ci-dessous ont pour objectif de faire prendre conscience de l'importance primordiale du marketing mobile. Le monde est aujourd'hui plus que jamais mobile.

Votre stratégie de marketing devra l'être aussi. En 2013, il y avait 1,4 milliards de smartphones en circulation dans le monde. M-commerce strategy - 88% des Américains… - Vu sur le salon… - Think & Go,… - Appli Scan & Go :… - J’ai testé l’appli… - Angleterre : 20% du… - Appli Scan&go et… - Chez Samsung le… - Camaïeu adopte Pass… - Mon point sur le… - "Retail Business… - Un millia. Mobile : les tablettes et smartphones prennent le pouvoir. 01net.

Mobile : les tablettes et smartphones prennent le pouvoir

Smartphone Users Around the World - Statistics and Facts. The smartphone world is expanding at a rapid pace.

Smartphone Users Around the World - Statistics and Facts

There are already more than 1.08 billion smartphone users in the world, out of which, 91.4 million are from the United States. To help you understand the world of smartphone users in a better way, we have compiled some interesting data in our infographic “Smartphone Users Statistics and Facts ” Infographic by- To Publish this Image on your Blog or Website . Copy this code. Rare National Smartphone Market Data via Mary Meeker - Analyzed further and reported also Per Capita + Bonus! Estimate of regional smartphone new sales market sizes for 2013.

We have fresh smartphone penetration rate data across major countries!

Rare National Smartphone Market Data via Mary Meeker - Analyzed further and reported also Per Capita + Bonus! Estimate of regional smartphone new sales market sizes for 2013

I've meant to do this for a while but its been busy, but still, as these are new numbers on very rare info, I want to share it with all. Mary Meeker we all know, the goddess of all internet stats, who often gives very good mobile related numbers too. She has in her latest numbers included a table of the 30 biggest countries by their smartphone population in use (see Slide number 7). So, these are the 30 countries who had at least 6 million or more smartphones in use by Q4 of 2012, ie at the end of the year.

I should immediately point out, that several of the traditional smartphone leaders in terms of penetration rate are countries whose population is so small, they can't fit onto this table, ie Finland, Norway, Denmark (each with a population of 5 million), Singapore, Ireland, New Zealand (each with a population of 4 million). Amazon’s Mobile Strategy Is for You to Buy Something in 30 Seconds. Sam Hall doesn’t just eat his own dog food, as the Silicon Valley saying goes.

Amazon’s Mobile Strategy Is for You to Buy Something in 30 Seconds

He also orders it on his mobile phone. As vice president of mobile shopping at the world’s largest online retailer, Hall is in charge of making sure it’s easy, and very fast, to shop on Amazon using its apps and mobile websites. His mantra is that people should go from “wanting to buying in 30 seconds,” and Hall is a compulsive tester of the process, using his phone to buy basketball hoops, dental floss, shampoo, and even a gorilla costume for Halloween. Mobile shopping is still a sliver of overall retail, and of Amazon’s revenue. While the company doesn’t divulge details, analysts think that maybe 8 percent of the company’s $61 billion in annual sales come from phones and tablets. Amazon is tight-lipped about its operations and plans, and Hall is no exception. What’s the big thing on your mind these days? You’ve said Amazon wants to shorten the time between wanting and buying an item to less than 30 seconds. Portugal: share of smartphones grows to 55% of the mobile phone market in Q2 2013.

Which country has most smartphone users? Find out... Desktop vs Mobile. En France, l’émergence des smartphones et des tablettes ne cesse de croître, selon le Crédoc, le taux d’équipement en terminaux mobiles en 2012 s’élève à 88%, ce qui révolutionne la manière dont sont consultés vos emails.

Desktop vs Mobile

Pour vos budgets 2014, 7 tendances incontournables autour de l'email et du CRM. 1.

Pour vos budgets 2014, 7 tendances incontournables autour de l'email et du CRM

Disposer d'un Datamart Marketing (base de données marketing) sinon rien ne pourra se faire ! Si vous ne possédez pas une base de données marketing centralisée rassemblant l'ensemble de vos données marketing en 2013, il faut la prévoir en 2014. Plus le temps passe, plus votre courbe d'apprentissage sera longue car les volumes et la nature des données vont augmenter. Un projet certes souvent long et difficile, mais très structurant pour votre activité. Enfin, la qualité des données sera au centre de la constitution de la base, car avec des données incorrectes, il sera très difficile de l'exploiter.La deuxième étape, à moins que vous n'en n'ayez déjà un, sera de vous doter d'un outil de gestion de campagnes marketing raccordé à la base marketing. The Next Big Thing: Responsive Icons. Honestly, this topic sounded a little bit strange to me when I first learned about responsive iconography, as we have recently adapted icon fonts in order to make sure they scale well for various device.

The Next Big Thing: Responsive Icons

However, the idea of responsive icons it takes both responsive design and iconography a step further, much further. What are these said responsive icons? Responsive icons do not mean that the width of the screen determines how big an icon is displayed; actually it means that a different icon is displayed based on the size it is presented in. This means that screen size does not matter but the size of the icons itself does. This is because some icons will be displayed in various sizes – at the same time, on the same screen. The difference between icons won’t be anything more but the quality of detail displayed. Why is this important?

With the boom of font icons, responsive website and minimalistic design our styles has changed to implement flat icons so much more in our designs. Taking Pictures of Products Is Main In-Store Activity for French Smartphone Owners. – November 7, 2013Posted in: Europe, Mobile, Retail There were 28.4 million French smartphone owners in the three month average ending September 2013, which constitutes nearly 60 percent of the total French mobile audience. During the month nearly 20 percent of these French smartphone users took a picture of a product whilst in a physical retail store. Texting or calling friends or family about a product was the second most popular in-store retail activity, with 18 percent of smartphone owners asking for advice and opinions about a product. This was followed by sending a product picture to friends or family, which was an activity carried out by 1 out of 10 French smartphone owners during the month. Camaïeu adopte Pass book d'Apple pour optimiser sa stratégie m-shopping et de couponning géolocalisé.

Déjà très active dans l'utilisation de nouveaux ''e- et m- '' outils de la relation client, l'enseigne de prêt-à-porter féminin Camaieu à adopté l'appli Native Passbook sur IOS 6 Apple, disponible sur les Iphone, pour tester une stratégie ''push'' de coupons de réduction dématérialisés et géolocalisés - l'avenir du couponning et première attente des mobinautes adeptes d'applis et sites mobiles - pour Noël. Camaïeu est ainsi la première marque Française de prêt à porter adoptant ce wallet, ''porte carte électronique'' de Apple promis à beaucoup d'avenir. Camaïeu suit ainsi de près les pionniers ''block-busters'' de Passbook en France que sont McDo, Auchan, Leclerc ... , et Sephora aux USA.