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image credit: addicted eyes (modified under cc 2.0 license) Many marketing bloggers are swooning over Twitter, FriendFeed, and other instant, fast-paced social communities lately. It is easily forgotten the blogosphere is still the single best place to build a well-trafficked home for yourself or your business on the web. Blogging is alive and well , despite what the cynics say – look around at all the people creating new content and the millions reading it daily. While many have been enticed by the siren song of Twitter and her instant gratification, plenty of us still enjoy the longer format content that blogs are becoming known for. Also consider that so much of microblogging is actually made up of people discussing and linking to blogs.
I’m frequently asked the question “how exactly do you create content that goes viral?” I always try and explain that while it isn’t lightning in a bottle, it isn’t something exactly formulaic either. I’ll usually start answering the question by explaining whether you’re creating blog posts, images , videos , online marketing campaigns, web apps – you name it, it’s really all about the content .
Lists continue to be a popular format to publish content to the web, and with good reason. As I wrote previously , lists: Are scan-able Provide easy to read and consume content Have the novelty factor Are many times “must-share” content Engage people Are at times humorous, entertaining or incredible Are a strong social web meme Get traffic Since there have been an influx of new subscribes here in the last several months but I haven’t done a highlight post since October 2008, I thought it would be useful to take a look back. Below are links to every list I’ve published here at The Future Buzz since the inception of this blog in 2007.
Jeanne Jennings | November 30, 2009 | 0 Comments <a href="http://ad.doubleclick.net/jump/clickz.us/email/email-marketing;page=article;artid=1694454;topcat=email;cat=email-marketing;static=;sect=site;;pos=txt1;tile=8;sz=2x1;ord=123456789?" target="_blank"><img src="http://ad.doubleclick.net/ad/clickz.us/email/email-marketing;page=article;artid=1694454;topcat=email;cat=email-marketing;static=;sect=site;;pos=txt1;tile=8;sz=2x1;ord=123456789?" border="0" alt="" /></a> It's hard to believe that I wrote my first ClickZ column about snippets and AutoPreview more than three years ago.
Ben Straley is the CEO of Meteor Solutions , provider of the leading word-of-mouth analytics and optimization platform that enables marketers to measure, manage, and monetize earned media. With holiday shopping in full swing, social shopping is already making a big impact. Data from Hitwise shows that downstream traffic to the Retail 500 coming from both Facebook and Twitter increased 36% and 15% respectively on Thanksgiving from the previous day. Downstream traffic to retailers grew again on Black Friday and Cyber Monday as many retailers promoted sales through fan pages and tweets. This data is very encouraging for marketers, but a social media campaign must still be managed correctly for maximum ROI. Here are some tips on how brands can best engage their customers by offering what everyone now looks to social media for – a bargain.
Thomas Edison said that genius is 1% inspiration and 99% perspiration. As we begin a new decade in search, we face a parallel truism: great search marketing is 1% about getting the click and 99% about what you do next. Starting here in 2010, conversion optimization is the new SEO.
First off, apologies for my absence from the blog these past few days. It's been an incredibly busy time, trying to wrap things up before I leave for San Diego over the holidays. So much for a December lull... In this post, I'm going to try tackling a lot of the recent trends we've been observing from the engines and talk about my personal perception of what's to come over the next 12 months. #1 - This Real-Time Search Thing is Outta Here Microsoft initially beat Google to the punch in announcing their integration with Twitter data in their SERPs.
With search engine optimization , small businesses have two advantages larger competitors often can’t match: creativity and agility. By embracing these two philosophies as part of their digital marketing DNA, small businesses can carve out a search marketing strategy that runs circles around larger competitors. Today, we’ll briefly explore why creativity and agility are advantages small businesses have for search marketing, and some quick tips to activate each.
Crafting unmissable headlines which resonate with social web users is something which appears deceptively simple. Yet it’s an art form requiring writers, bloggers and marketers to craft thousands of headlines to perfect. As someone who has been successful with creating content that goes hot across social channels I’ve come to appreciate the art and challenge of crafting sticky headlines. In fact, crafting headlines is equally if not more challenging than leads and even content itself. Something many bloggers have down, but communications professionals aren’t always fluent in, is the art of crafting headlines specifically for social news sites/users.
Conversion optimization is bigger than your web site. From blogs and landing pages, to official outlets on social media sites, marketers now manage a large extended web that thrives beyond the borders of the traditional web site. Great conversion optimization must leverage the dynamics of each layer—and coordinate the interaction between them. The extended web solar system There are five rings of your web presence under your direct control:
Sage Lewis | April 6, 2010 | 13 Comments <a href="http://ad.doubleclick.net/jump/clickz.us/search/search-marketing;page=article;artid=1707550;topcat=search;cat=search-marketing;static=;sect=site;;pos=txt1;tile=8;sz=2x1;ord=123456789?" target="_blank"><img src="http://ad.doubleclick.net/ad/clickz.us/search/search-marketing;page=article;artid=1707550;topcat=search;cat=search-marketing;static=;sect=site;;pos=txt1;tile=8;sz=2x1;ord=123456789?"