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MediaPost - news and directories for media, marketing and online advertising professionals

MediaPost - news and directories for media, marketing and online advertising professionals

Econsultancy | Become a smarter digital marketer 8 Predictions for SEO in 2010 First off, apologies for my absence from the blog these past few days. It's been an incredibly busy time, trying to wrap things up before I leave for San Diego over the holidays. So much for a December lull... In this post, I'm going to try tackling a lot of the recent trends we've been observing from the engines and talk about my personal perception of what's to come over the next 12 months. #1 - This Real-Time Search Thing is Outta Here Microsoft initially beat Google to the punch in announcing their integration with Twitter data in their SERPs. As Danny Sullivan notes, it's like we're back to Infoseek in 1997. This is, in my estimation (and many others), the worst implementation of new results Google's ever implemented. In 2010, I think this fades away. #2 - Twitter's "Link Graph" is the Real Deal All that real-time integration bashing aside, I'm a firm believer in my original hypothesis that Twitter is cannibalizing the web's link graph. #3 - Personalized Search is Here to Stay

Adotas, Internet Advertising and Media News TechCrunch The Sales Lion by Marcus Sheridan: Marketing, Small Business, Blogging, and Life Success Principles Delivered with Passion! Leveraging Snippets and AutoPreview to Lift Response - ClickZ Jeanne Jennings | November 30, 2009 | 0 Comments inShare0 A look at AutoPreview and the ways it can impact your e-mail marketing success. It's hard to believe that I wrote my first ClickZ column about snippets and AutoPreview more than three years ago. Some companies now use this simple concept to improve the performance of their e-mail marketing messages, but many still aren't. If you're in the latter group, there's no time like now to join the party. If you aren't familiar with snippets or AutoPreview, you aren't alone. click to enlarge AutoPreview changes your inbox view so that you see up to four lines of information per message, rather than just one. AutoPreview can be used with or without the reading or preview pane turned on (in the image above, both AutoPreview and a bottom reading pane are enabled). In the image above, ClickZ does a good job of optimizing snippet copy. The DMNews e-mail message isn't bad, but it's not great. Until next time, Jeanne

ClickZ | Marketing News & Expert Advice The importance of headlines should never be overlooked, a little time spent finding the right headline can make a lot of difference. A good headline means more people will click on your article wherever they see it, it ensures that the effort you spent in writing an article doesn’t go to waste, and it can also help your content to be picked up by search engines in the weeks and months after publishing. Here are a few areas to think about when writing headlines. 1. As I mentioned in a recent post on journalism and SEO, some lamented the passing of the pun headline with the coming of the web. They were fun, and there’s nothing to stop them being used in print, but web headlines do need to be descriptive. The problem is that non-descriptive headlines don’t work so well out of context. It short, it needs to tell people what they can expect from the article. 2. Definitions of clickbait will vary, but I think many people will agree on what crappy clickbait is. 3. 4. Social media. 5. 6. 7. 8. 9.

Digital marketing statistics articles | eMarketer Monday, April 14, 2014 Facebook’s change to its News Feed algorithm has caused uproar among many, as it drastically reduces organic reach on the social site. But while marketers see organic posts as effective, the fact that organic reach has been declining since February 2012 suggests otherwise. Finding new business is a top challenge for small businesses. Friend referrals may help, as small-business owners say they are the best marketing tactic—and a key revenue driver. An increasing number of retailers in the UK are operating across multiple sales channels, with mobile seeing particularly strong growth in this respect. Friday, April 11, 2014 According to new eMarketer figures, computers and consumer electronics will claim the greatest share of US retail ecommerce sales through 2018. Due to their limited income, younger consumers in the UK are most influenced by price when making purchase decisions. Thursday, April 10, 2014 Wednesday, April 09, 2014 Tuesday, April 08, 2014

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