Did Nike Really Gain From Tiger Woods' Scandal, as the Numbers Suggest? Last Updated Dec 14, 2010 8:38 PM EST From a financial point of view, Nike (NKE) was right to stick by Tiger Woods despite the scandal that enveloped him in 2009, but the fascinating new study that makes this case also suggests that when brands encounter controversy they ought to destroy the village in order to save it, so to speak.
That can't be right. Carnegie Mellon University's Tepper School of Business looked at Nike golf ball sales from the pre- and post-Woods scandal periods, in which most brands chose to sever their ties with Woods. The academics compared that to the effect Woods had on Titleist before and after he ended his endorsement of that company in 2000. Overall, the scandal cost Nike $1.7 million in sales and lost the company nearly 105,000 customers, the study shows: The Real Losers in the Tiger Woods Scandal. One family has been destroyed, and millions have lost a role model.
We know that these are the victims of Tiger Woods' depraved and selfish acts, but they are not the losers. The real losers in this whole affair will be the corporate sponsors who've just dumped a golden goose after what amounts to just another bread-and-butter scandal. Yes, I know. Sportwriters affected. Things will be different for Tiger, but this scandal won't ruin his image. So Tiger now admits to "transgressions.
" Plural. Whether that means both Rachel and Jaimee, or just multiple sessions with Jaimee, I don't know and I don't care. A line from the Judd Apatow movie "Funny People" springs to mind. Adam Sandler plays a comic named George, who thinks he's dying. Apatow's real-life wife, Leslie Mann, plays Laura, George's former girlfriend but the true love of his life.
Men are strange. Tiger Woods Scandal Blamed for Declining Game Sales. The Tiger Woods sex scandal may finally be taking its toll on the EA's sports franchise that shares his name.
GamesIndustry.biz reports that Tiger Woods PGA Tour 11 suffered a 68% drop in U.S. sales compared to PGA Tour 10. The Wii version alone declined 86%, which Doug Creutz of Cowan & Company called "particularly catastrophic" in a note to investors. "Although this is probably due in part to the fact that last year's version shipped bundled with Nintendo's new MotionPlus controller," he wrote, "we are concerned that Woods' scandal woes may have permanently damaged the sales potential of what we believe to be EA's third most important sports franchise, behind Madden and FIFA. " EA Sports president Peter Moore dismissed the idea that sales were impacted earlier this year, but that was before the release of PGA Tour 11.
Now that their newest game is seeing flagging sales, the company must be wondering if the scandal that dominated headlines has something to do with it. Tiger Woods and the alleged cheating scandal. Tiger Woods scandal cost shareholders up to $12 billion. Industry experts optimistic that Tiger Woods's absence will have limited economic impact. There have been a lot of gloomy predictions about the impact the Tiger Woods scandal, and his self-imposed hiatus, might have on America's annual $75 billion golf economy.
Many industry experts say that fears are overblown, however, and they are optimistic that whatever impact is felt will be short-lived. His absence will be felt most by broadcasters. According to research by Nielsen, TV ratings for tournaments when Woods plays are 50 percent higher than ratings for tournaments when he doesn't. Neal Pilson, former president of CBS Sports and now a sports broadcast consultant, says that Tiger's indefinite leave from competition is affecting TV advertising purchases for 2010 PGA Tour events. Because of the soft economy, advertising inventory for the first half of 2010 wasn't sold out before the Woods scandal erupted on Thanksgiving.
Tiger Woods « BrandDunk. BrandDunk has covered different aspects of how Tiger Woods situation will affect his endorsements.
Today we have a talented guest author who offers a fresh perspective on the situation to let sponsors know when to expect a return to normal. This guest post is authored by Casey Harverstick, a freelance writer who has written for ESPN.com and ESPN the Magazine. Casey is an avid golfer who resides in Austin, Texas – you can email him at cnh10@hotmail.com. Elin Holds the Cards Much time has passed since “the wreck.” One person has the answer to these questions. Surely Elin was pleased with what Tiger said. Impact on Elin: Non-factor Hard to look at it that way, considering this was easily the biggest, most scrutinized event since the accident itself. The Women and Their Stories. Woods affects PGA tour. Financial impact for golf felt all around with Tiger Woods gone.
By Michael McCarthy, USA TODAY Tiger Woods' self-imposed exile could cost him millions in endorsement dollars and winnings.
But the loss of golf's biggest cash cow also could deliver a financial whammy to the PGA Tour, TV networks, corporate sponsors and other entities that rely on the world's No. 1 player to drive their business. Without the so-called Tiger Effect, pro golf could be staring at the Tiger Recession. The Tiger-less Tour begins in earnest today at the Farmers Insurance Open at Torrey Pines near San Diego. Tiger Woods Scandal: Powerful Men Woods affects how family men are perceived and thought about. Elled by Temptation.
Sex scandals -- they've ensnared presidents, religious leaders and premiere athletes who are supposed to epitomize American values and work ethic.
But renowned sex anthropologist Helen Fisher said it's no coincidence that powerful men get caught in headline-grabbing scandals. Tiger Woods, now linked to three women who may have had affairs with the pro golfer, is the most recent addition to the list of men whose alleged indiscretions in the bedroom have been turned into tabloid fodder. null "The opposite sex is very attracted to someone who is powerful," Fisher said. "Particularly women are attracted to men who are powerful.
" Woods has so far refused to specifically address the tabloid claims about affairs, but issued a statement Wednesday saying he had let his family down. "I regret those transgressions with all of my heart," he wrote.