Impact of Celebrity Endorsement on a brand chillibreeze writer — Saurbh Katyal "A sign of a celebrity is that his name is often worth more than his services.” - Daniel J Boorstin The motif behind total branding may be decocted as an attempt to amalgamate diverse activities to win customer preference. Apropos to this context, the topic “Impact of celebrity endorsement on overall brand” , is a significant one. The crescendo of celebrities endorsing brands has been steadily increasing over the past years. If I may take the liberty of rephrasing Aristotle’s quote on anger, “Any brand can get a celebrity. Celebrity endorsements are impelled by virtue of the following motives: Instant Brand Awareness and Recall. The scope of a celebrity on the incumbent brand: Simply stating, a brand is a differentiated product and helps in identifying your product and making it stand out due to its name, design, style, symbol, color combination, or usually a mix of all these. Experience of use : This encapsulates familiarity and proven reliability.
Tiger Woods complete updated list of women with photos - Salt Lake City Headlines Tiger Woods complete updated list of women with photos. Over the past two weeks, Tiger Woods has been linked to over a dozen women in alleged affairs. Some women have come forward on their own, others deny the affairs, and some will not comment either way. Here is the most up-to-date information available now of each of the women (to see photos of each woman click on their name): Rachel Uchitel, a Manhattan club hostess who had denied having an affair with Tiger Woods. Jaimee Grubbs, was on VH1’s “Tool Academy” and has admitted to being Tiger Woods mistress. Jamie Jungers, a Las Vegas cocktail waitress who allegedly had an 18-month fling with Woods. Mindy Lawton, a 33-year-old waitress, who claims she had a sexual relationship with Tiger Woods for over a year, and lives near his home in Florida. Cori Rist, is a 31-year-old blond, club hopper from Manhattan. Holly Sampson, a 36-year old porn star who has starred in numerous porn flicks, including “Desire and Deception”.
Tiger Woods: What His Scandal Taught Us About Ourselves Gerardo Mora/Getty Images When it was first reported that Tiger Woods was in a serious car accident, it may have caught our attention for a brief moment until we heard that he was treated and released from the hospital. No big deal. After all, we don’t know Woods personally so we weren’t overly concerned with his physical health. As stories began leaking out about an argument with his wife over alleged affairs being the cause of the accident, well, now you had our full attention. We wanted to know EVERYTHING that happened outside of Woods’ home on that Thanksgiving night. We wanted to know why the back windows of Woods’ car were bashed out and a golf club was lying in the road. And we wanted to know every steamy detail imaginable about his alleged affairs. A simple car accident, no big deal, we’re not interested. Folks, as a society, we are as nosey and nosey can be.
Tiger Woods no longer top paid athlete - Jul. 17 Tiger Woods is no longer the best-paid athlete. Click on photo for full rankings from SI.com. NEW YORK (CNNMoney) -- Tiger Woods has finally lost the title of the world's best-paid athlete, more than two years after a sex scandal chased away some of his most lucrative sponsors. In this year's Fortunate 50 -- Sports Illustrated's ranking of the top-paid U.S. athletes -- boxer Floyd Mayweather Jr. knocked Woods out of the top spot for the first time since the list began in 2004. Woods dropped into third place after golfer Phil Mickelson nabbed the No. 2 spot. Woods' scandal cost him several high-profile sponsors, most notably Pepsico's (PEP, Fortune 500) Gatorade, which ended its deal with Woods in February 2010. But fortunately for Woods, his biggest sponsor, Nike (NKE, Fortune 500), stuck with him, paying him an estimated $35 million a year. And he's picked up a few new sponsors, although they're not nearly as big as the blue-chip names he lost.
Financial impact for golf felt all around with Tiger Woods gone By Michael McCarthy, USA TODAY Tiger Woods' self-imposed exile could cost him millions in endorsement dollars and winnings. But the loss of golf's biggest cash cow also could deliver a financial whammy to the PGA Tour, TV networks, corporate sponsors and other entities that rely on the world's No. 1 player to drive their business. Without the so-called Tiger Effect, pro golf could be staring at the Tiger Recession. The Tiger-less Tour begins in earnest today at the Farmers Insurance Open at Torrey Pines near San Diego. Woods' vanishing act is taking a toll on tournament sales. After apologizing in a statement for his "infidelity" to wife Elin Nordegren, Woods announced Dec. 11 that he would take an indefinite break from pro golf. The biggest money-loser from the Woods sex scandal appears to be Woods. But Woods won't be the only one hit in the wallet. The Tour "absolutely" misses Woods, fellow player Rocco Mediate said Tuesday at Torrey Pines. Tickets and TV take a hit The stakes are high.
Tiger Woods | Elin Nordegren | Rachel Uchitel | Brand Tiger will survive scandal, says expert The squeaky clean image of Tiger Woods may have taken a battering but his multi-million dollar brand is unlikely to suffer any long-term damage, a Melbourne marketing expert says. RMIT senior advertising lecturer Bradley Wilson said whether or not Woods' appeal survives the current scandals will depend on what further allegations are aired and when they stop. The golfing great was forced into admitting "transgressions" and "personal sins" against his wife and family this week as rumours of affairs with three different women surfaced following a car accident in his driveway. Woods has denied intense speculation that the accident followed a row with his wife, Elin Nordegren, over an alleged tryst with nightclub hostess Rachel Uchitel. Advertisement Brands including Nike, Gatorade and Gillette, which pay Woods millions in endorsements, have so far stuck by him and issued statements of support. Mr Wilson said Woods was one of, if not the ultimate, sporting "sponsorship property" in the world.
Tiger Woods and the image of African-American Athletes When I turn on Sportscenter in the morning, I see Tiger Woods. When I turn on NBC after lunch, I see Tiger Woods. When I turn off my television I lay across the couch and pick up my newspaper and a disgraced Tiger Woods, graces the cover page, the inside page and the TV guide. Tiger Woods, once the most praised and richest athlete in the world, has now been the subject of major ridicule. Indeed he has caused his personal life to go up in smoke. But that's his personal life. Some of the people ridiculing his personal life may have even cheated on their spouse. Tiger has been bombarded by his opponents. Tiger has been bombarded by the media. He has lost endorsements. In a few days he went from being the most loved to the most hated person in the world. And why haven't we heard about that guy lately? And why are the rape allegations for Ben Roethlisberger being swept under the rug? He was out of the press as soon as he said he didn't do it. Kobe had to climb back up into the ranks himself.
Affected his Wife Tiger Woods reportedly offered up to $80 million in order to keep his wife, Elin Nordegren, from leaving him. Tiger Woods is finding out the hard way that "I'm sorry" is not enough. After publicly apologizing for his "transgressions," the golfing great reportedly offered to give his wife, Elin Nordegren, a cool $5 million to keep her from walking - and taking their two young kids with her. Battered by reports he cheated with three winsome women, Woods was also revising a prenuptial agreement that would give the former bikini model an additional $55 million just to stay with him two more years, The Daily Beast Web site reported. If Nordegren can hack being Mrs. The revelation Woods might be using money to buy himself at least the appearance of love came as the most recent of his purported mistresses - 34-year-old New York party girl Rachel Uchitel - suddenly canceled a press conference during which she was supposed to dish on their dalliances. ndillon@nydailynews.com With George Rush
Tiger Woods: I Will "Explain" Sex Scandal to My Kids In his first major news conference since his sex scandal broke, Tiger Woods apologized again for humiliating his wife and family by having numerous flings with various women. Speaking to reporters Monday at the Augusta National, Woods, 34, said that "a lot has happened in my life in the past five months," but the hardest part was "having to look at myself in a light that I never wanted to look." PHOTOS: Tiger and his babies "The pain and the damage I caused my wife, my mom, my kids ... Going forward, I am going to have to explain all [this to them] ... but that's my responsibility. I did it." He declined to reveal why he went to rehab for 45 days, but he said it allowed him to "to take a look at myself ... He said he never considered going to rehab before the scandal broke. PHOTOS: Tiger and his wife - the way they were Asked what he learned through it all, he said he felt entitled over the years and lost track of his core values in light of all the fame. "I fooled myself. "That hurts.
Tiger Woods and wife divorce after sex scandal Woods hires Fleischer to help with image - m.NYPOST.com MIAMI — Tiger Woods has summoned someone even more significant than swing coach Hank Haney to help facilitate his wildly anticipated comeback. Two sources in the golf community have told The Post that Ari Fleischer, the former presidential advisor to George W. Bush and the man who was brought in to help repair the steroid-shattered image of Mark McGwire, has been huddling with Woods, plotting a strategy for his return to golf — at the Arnold Palmer Invitational starting March 25 at Bay Hill in Orlando, Fla. “They were in his living room this week going over a strategy for how to handle Bay Hill in two weeks,” one source told The Post. The other source told The Post, “I would be shocked if he didn’t play the Arnold Palmer.” Palmer himself reportedly has told some close confidants that Woods is definitely playing Bay Hill. O’Meara said the two-day exhibition matches might be a “nice way” for Woods to “ease back into the whole situation.”
Tiger Woods and the economy Tiger Woods' affair resulted in a well-publicized car crash the day before Thanksgiving 2009. How did this impact the economy? According to research by two economics professors, it cost Tiger Woods' corporate sponsors $12 billion in lost stock value. Between November 25 and December 13, companies such as Gatorade, Nike and Electronic Arts stock prices fell 2.3%, costing shareholders $12 billion. Another impact could be lower viewership once the affair made Tiger decide to sit out that season. Tiger earns close to $100 million a year from his winnings and his endorsements.
Tiger Woods Scandal: What Next for His Wife, Sponsors? Tiger Woods really needs his wife. And his A game. That's the opinion of experts in the art of getting people through media crises like the one the golf champ faces after his single-car crash led to a multiwoman pileup of infidelity allegations. If Woods can persuade his wife Elin Nordegren not only to stick by him, but also to say in the presence of a large media outlet or two that she has forgiven her imperfect husband and that everyone else should feel free to do likewise, then resurrecting his image is easier than nine holes of putt-putt. Her being in the room while he makes a statement of contrition (see playbooks by Spitzer, Silda, or Bryant, Vanessa) is a close second. The quicker this can be done, the better. "What Tiger and his advisers have managed to do so far is make this a much bigger story," says Michael Sitrick, CEO of the crisis-management firm Sitrick & Co. But Woods is equally ill suited to the kind of kimono-opening demanded by this approach.
Tiger Woods scandal prompts question: Why do men cheat? By Sharon Jayson, USA TODAY Tiger Woods is the latest celebrity caught up in a sex scandal, which makes people wonder — why do men cheat? And are the famous and powerful more prone to indiscretion, or are they just under the microscope more than your average Joe? The famous golfer's admitted "personal failings" have been unfolding ever since his car wreck the day after Thanksgiving. Those who study marriage and work with couples say men who cheat usually do so because they feel something is missing in their primary relationship. "The underlying piece is the fact they're not getting the kind of attention or intimacy they're looking for within their primary relationship. He says he doesn't believe adultery is necessarily more prevalent than in the past, but he says it may seem that way because famous people who are unfaithful in their marriages bring attention to the overall issue of why people cheat. "They have more opportunity. A new data analysis by W.