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How to Boost Your Domain Authority by 5 Points in 2 Weeks. Ask any marketer what the #1 goal of SEO is, and they’ll probably tell you it’s to get to position #1 on the first search engine results page (SERP).

How to Boost Your Domain Authority by 5 Points in 2 Weeks

That’s the dream: page 1, position 1. And, yes, it makes sense. The whole first SERP is prime real estate, but position 1 is especially valuable. The data backs it up. When you get position one, your CTR is going to be at least 200% higher than the closest runner-up, position 2! Of course, there are lots of roadblocks in the way of actually getting this spot.

For example, you can’t just think about ranking for certain keywords and getting authority backlinks––you have to think about tons of other factors that influence ranking. One of those factors is Domain Authority (DA). DA is a ranking metric developed by Moz that predicts how well a site will rank. DA is measured on a scale of 1 to 100. But––you guessed it––a low DA can result in huge losses of traffic and ranking. However, there are actionable steps you can take to improve your DA. The Myth of Google's 200 Ranking Factors. Nine crazy predictions for SEO in 2017. Newly-granted Google patent sheds light on how the search engine sees entities. 7 Vital SEO Trends for Google Rankings in 2017.

SEO Audits

How to Crack Google Search Optimization for Your Unique Niche. SEO Contracts & SEO Tasks. The 10 Most Common SEO Mistakes - Search Engine Journal. Optimizing your website and blog is an essential element of your content marketing strategy.

The 10 Most Common SEO Mistakes - Search Engine Journal

While SEO is changing, it stays on top of marketers’ agendas as it is a powerful way to bring visitors to your company’s outlets and to direct them towards your sales funnel. SEO methods are constantly evolving due to search engines’ developments and users’ changing perspectives. It is not that easy to stay on top of the most successful optimization techniques, with many businesses falling into the trap of incorrectly doing SEO.

Instead of seeing massive traffic and increasing conversion rates, the results can be quite the opposite. There are some common SEO mistakes that are tough to avoid. While the optimization field is ever-evolving, some practices are proving effective, while others are harmful in the long run. 1. Optimizing is all about the keywords that you want your website to rank for. It’s best to do your background research carefully before you start the optimization. 2. 3. 4. 5. 6. Inbound Marketing Pricing & Packages. If your company is looking to generate leads from your online marketing, has a sales team to work those leads, and is willing to think creatively, we’re probably a good fit for you.

Inbound Marketing Pricing & Packages

We have experience working with all types of lead generating companies, including SaaS and technology companies, business services and consultants, home contractors, and retirement communities. We understand that we’re not a fit for everyone, and if we’re not completely confident that we can help you succeed with inbound marketing, we’ll let you know that upfront.

SEO - Testing Tools

12 Elements Of A Solid SEO Contract. SEO Consultant Job Description. The job description of an SEO Consultant has been transformed and skill-upgraded.

SEO Consultant Job Description

With the contemporary focus on a Holistic SEO and systems integration approach, there’s a new set of job deliverables focusing upon the end-game of creating better content experiences for users. The SEO Consultant job description definition and bio comprises extensive strategic, analytical, and tactical skills converging the big picture requiring higher-level thinking and actions due to social media, Google+ integration, content quality scoring, mobile search, and ongoing search engine updates. Organic SEO Consulting Duties and Responsibilities SEO consulting duties, responsibilities, tasks and job descriptions now cover a dynamic spectrum of marketing disciplines in varied marketing channels functioning with interrelated relationships.

Ongoing SEO Monthly Plans and Services, SEO Monthly Packages. Monthly Search Engine Optimization Attention is What’s Required Every month we work diligently for customers.

Ongoing SEO Monthly Plans and Services, SEO Monthly Packages

Expect periodic reports on the actual work done, results achieved, and we’ll discuss the following month’s priorities. We prefer fully-informed clients that get involved and educated in order to make better executive decisions on a monthly basis for chosen search engine optimization services. Clients have the option to have total flexibility on the number of hours a week charged for and scheduled. How Much Does SEO Cost? A Breakdown. Guide to Google ranking factors – Part 7: Site-level signals.

Last week we published the sixth instalment of our complete guide to Google ranking factors.

Guide to Google ranking factors – Part 7: Site-level signals

It concentrated on trust signals, authority and expertise, paying particular attention to Google’s Page Quality Rating. This week we move away from on-page content, and dive into site-level factors. HTTPS adds an additional layer of security to a standard HTTP protocol by encrypting in SSL and sharing a key with the destination server that’s difficult to hack. Google wants to keep everyone safe on the Web, so it uses HTTPS as a ranking factor.

SEO PowerSuite

Google Help. Search Engine Land. Seo - What are the best ways to increase a site's position in Google? 10 Reasons Your SEO Rankings Dropped And What To Do About It. You used to have great rankings for your website, it showed up everywhere in the search engines, and you were receiving lots of traffic that was generating emails, phone calls, leads, and sales.

10 Reasons Your SEO Rankings Dropped And What To Do About It

Then something happened, you’re not quite sure what, and the leads and sales dried up. You check your analytics reports and see a sudden and distinct loss in traffic. Now you’re alarmed. You check your rankings, and they’ve gone down or disappeared entirely. At this point you’re not just alarmed, you’re terrified. Note: If your thinking sounds like what I’ve described above, then you’re not only a victim of lost rankings, but perhaps of ranking obsession.

Screaming Frog SEO

SERP Preview Tool. A Complete Glossary of Essential SEO Jargon. SEO Should Not Be Held To An ROI Target. Calculate the ROI of Your SEO Campaign in Google Analytics. Estimating ROI of a company’s SEO effort is a common issue most of the SEO managers face today.

Calculate the ROI of Your SEO Campaign in Google Analytics

In fact, it is a ‘blanket statement’ which is tough to measure. You may think of several ways to calculate the returns from SEO investments as many do in their cases, such as: Calculating the number of customers coming via organic searchesCalculating the number of customers filling out contact form on the websiteInstalling phone system for customers using website for callingInstalling live chat services for sales peopleUsing landing pages to collect lead conversions But, none of the systems prove to follow a standard process that is applicable across all companies and industry verticals, especially e-commerce stores that have a physical existence.

I believe there are a lot like this. ROI Calculation is Dynamic and Complex.

SEO - Voice Search

5 SEO Techniques You're Doing All Wrong. Ignore search-engine optimization (SEO) and focus on content.

5 SEO Techniques You're Doing All Wrong

Worst. Advice. Ever. The Top 6 Year-End Do's and Don’ts for Effective SEO. SEO is an ever moving target that seems to change with the seasons.

The Top 6 Year-End Do's and Don’ts for Effective SEO

For example, there has recently been a big movement towards integrating search directly into operating systems like Cortana. How does that impact your fundamental strategy? Your job isn’t to be an expert at SEO, but to effectively drive traffic that converts to your website. While trying to game the newest algorithms may sound appealing, it is best to focus on the fundamental do’s and don’ts to successfully accomplish this goal. Today, we’ll walk you through the top six principles you need to keep track of for the rest of 2016 to stay up to date with best practices. Free Inbound Marketing Course. SEO Checker - Website Review.

Certified WooRank Experts. Blog - SEO Consultant, Michael Cottam. My friend Aleyda Solis just published this super useful .htaccess tool for generating many of the common .htaccess rules needed for SEO: things like redirecting non-slash-ending URLs to the ones ending in slashes; redirecting from the non-www subdomain to the www one; redirecting http to https; even the code for the custom 404 error handler. Rand Fishkin of Moz does an excellent job of explaining some of the conflicts and tradeoffs (and synergy) between user experience (UX) and search engine optimization (SEO): In this year’s keynote at SMX Advanced, Gary Illyes from Google shed light on a number of topics surrounding Google search.

Panda updates: the updates still happen very slowly, and it takes months to roll out each update. It’s not real-time yet, but apparently the update process is continuous. Continue reading I unfortunately have to report that my Google+ My Business Page Finder tool no longer shows the Google+ page for the business in its search results. 7 quick SEO hacks for the SEO newbie. What's the Difference Between SEO and SEM? [FAQS] Search engine optimization and search engine marketing can be a confusing concept to grasp. Is there even a difference between them? Both terms are often used interchangeably, which makes matters even worse. It is important to understand the difference between the two terms and that they are different.

In this post, I will help clear up this issue with some frequently asked questions that I have heard from others. SEO Tips and Tricks - Free SEO Training Course.

SEO - Heatmaps

Google reveals its three most important ranking signals. We’ve already heard that RankBrain, Google’s artificial intelligence system, is the “third most important signal contributing to the result of a search query” and it seems like we may have confirmation on the top two factors as well. During a live Q&A from WebPromo with Andrey Lipattsev, the Search Quality Senior Strategist at Google Ireland, SEO expert Ammon Johns suggested to Lipattsev that, knowing what we know about RankBrain, it would surely be beneficial to everyone if we also knew what the other two signals were. And surprisingly, Andrey Lipattsev, obliges… SEO Awards. 10 big changes with search engines over my 20 years of covering them.

Content Creation

Does Organic CTR Impact SEO Rankings? [New Data] Does Organic CTR Impact SEO Rankings? [New Data] Google Organic Click-Through Rates in 2014. We've all been there. Trying to improve our organic rankings so we can get more traffic from the search engines. And every time we do that, we are left with some big questions in our minds: How much traffic would I actually get if I rank on the first page? 7 Top SEO Tips for WordPress Coming Soon Pages - SeedProd. If you’ve decided to put a coming soon page up on your website, make sure you don’t forget about Search Engine Optimization (SEO). But wait – is SEO really important for a coming soon page? You bet it is. Whether the site you’re building will eventually be a business site or a blog, many of your visitors will most likely find you via search. You’ll help more web users find you with a little attention to your coming soon page’s SEO. In this post, we’ll look at our seven top SEO tips for WordPress coming soon pages. 1.

Contradicting other data, Compete says search traffic growing on the desktop. Now we know: Here are Google's top 3 search ranking factors. SEO, Social, Keywords, Backlinks and Rankings. Head Of Google's Web Spam Team Matt Cutts Is Going On Leave. Feature Graph. The Periodic Table Of SEO Success Factors. On-Page Ranking Factors - SEO Best Practices. On-Page factors are the aspects of a given web page that influence search engine ranking. Code Sample Content <body>, <div>, <p>, <span>, no tag Alt Text Bold/Strong. Test Your Knowledge Of SEO.

SEO - Google SERPs, Knowledge Graph, Sitelinks

How to completely dominate Google’s first page. How to Get Google to Instantly Index Your New Website. Learn SEO and Social Media. Google Changes How It Logs Search Analytics Data As Of December 14, 2015. Understanding & Explaining A Realistic SEO Timeline. List of Google products. Google's logo since September 2015. The following is a list of products and services provided by Google. Sell Online: Build your Business with Amazon Services. Google Organic Click-Through Rates in 2014. Top Google Result Gets 36.4% of Clicks [Study] It's critical for websites to appear on Page 1 of Google, especially in one of the top three organic positions, as these spots receive 58.4 percent of all clicks from users, according to a new study from Optify.

Websites ranked number one received an average click-through rate (CTR) of 36.4 percent; number two had a CTR of 12.5 percent; and number three had a CTR of 9.5 percent. Being number one in Google, according to Optify, is the equivalent of all the traffic going to the sites appearing in the second through fifth positions. Here's Optify's look at CTRs on the top 20 sites: Basically, Optify concludes that moving up to the top spot in Google from second or third could triple visits to your website.

Optify's study of U.S. Google Click Distribution – How Important is Number One? We know that the better we rank in Google or other search engines, the more clicks we’re going to get, and the goal is to be ranked number one. Click results on google. How Much Money is a Top Google Ranking Worth to Your Business? Find this article useful? The 2015 SEO Checklist - ClickMinded. Every time I start a new website, I typically find myself doing the same things over and over, in order to lay the foundation for solid on page-optimization, and decided to write this checklist for the ClickMinded SEO training course.

Link Assistant Rank Tracker vs Pro Rank Tracker vs Moz. The views of contributors are their own, and not necessarily those of The Periodic Table Of SEO Success Factors.

Google Algorithm - RankBrain, Possum,Penguin, Panda, Hummingbird

SEO Pricing: 600+ Agencies Share Costs of Services & Pricing Models. Near the end of December 2011, we ran a survey on this blog asking consultants and agencies of all sizes and geographies to contribute their pricing models and cost structures. I'm pleased to share the results of that survey in the hopes that it will give everyone in the search industry a better idea of the range of fees and the services provided. Obviously, this data is imperfect - SEOmoz is not a professional data surveying firm and our only tool was a basic list of questions on SurveyMonkey. That said, I'd be surprised if a professional surveyor found dramatically different data - there was enough participation to receive a trustworthy sample size and firms provided their personal/contact information (many of which I recognized while digging through the responses, but obviously will not be sharing identities publicly), which means we likely did not receive intentionally manipulative/misleading information.

How Much Does SEO Cost? - A Guide for Business - ONLINE KICKSTART. Dan Petrovic & Rand Fishkin on the Future of SEO. #SMX Liveblog: Advanced Technical SEO Issues. Enterprise SEO and Content Marketing Platform. Content Explorer.

SEO - Link Building - Use With Brains

SEO - Keywords. 3 Core Pieces of the SEO Puzzle to Boost Your Enterprise Success. Weekly SEO recap: Facebook search, Yahoo! & Google. Joost's Weekly SEO Recap. SEO Widgets. SEO Titles, H1s, Meta and Images (img/svg) SEO Mobile-friendly Website Tips, AMP, Page Speed.

SEO - Local & International

SEO Parallax. SEO for eCommerce. SEO - Structured Data. SEO Webmaster Developer Tools. SEO - Website Design.

Google Analytics Search Console Queries Report Now Hiding Query Data. Google Analytics Search Engine Optimization Queries Report With "Not Set" SEO Pricing (Problems) Explained! Enable XML Sitemaps in the Yoast SEO plugin - Yoast Knowledge Base. How to add a custom filter in functions.php. Can I Change The Sitemap Change Frequency? - Yoast Knowledge Base. 5 Practical Steps To Improving Your Website’s Domain Authority. SEO Pricing: 600+ Agencies Share Costs of Services & Pricing Models. How Much Should I Charge for SEO Services?