Joe Ruiz
Mobile marketing. Listening Strategies & Tactics. Resource Constellation. Segmentation_Personas. 2011 Social Media Trends & 2010 Recap. Leadership. A Corporate Climate of Mutual Help. Culture is back on the corporate agenda.
As leaders deal with the demands of increased complexity — whether managing financial and environmental risk, navigating new markets, assimilating new types of technologies, or building a strategy for organic growth — many recognize the momentum that comes with a responsive, energized culture. That has led to a renewed appreciation for the work of Edgar H. Schein. Since the 1950s, when he studied the effects of Chinese brainwashing on American servicemen returning from the Korean War, he has been one of the world’s leading authorities on the link between culture and behavior. For most of that time, he has been on the faculty of MIT’s Sloan School of Management, where he is now a professor emeritus.
This article is featured in the strategy+business app “Don’t Blame Your Culture,” available for smartphone and tablet devices. Margie's Library of Marketing Musings and Morsels. What Is Your Next Chapter? You know what is no fun at all?
Going to a grocery store a few days before a major holiday, especially around Christmas and New Years. I’ll tell you something, though, you get a lot of time to look at the supermarket tabloids, People Magazine, and whatever else happens to be laying around. I was in just such a scenario when I saw a big question on Oprah’s O Magazine: What is your next chapter? The question slapped me across the face, for sure. Go on the Social Media Offensive: Tech News « A lot has changed in social media over the course of 2010 — which, really, is the first year that social has been fully and comfortably embedded in the marketing mix.
Most companies have finally moved beyond the initial pilot social marketing programs of the past few years and into full-blown production. As the CEO of a company in the middle of this trend, I’m excited. Pushing Social. Norton Folgate: The Recruiting Unblog.
Web design. Blogging Resources. Content Marketing. 8 Ways to Find Great Social Media Content. Do you want to know how to find the most valuable social media content?
Are you looking for great articles and videos to share with your friends and fans? Be sure to watch this edition of Social Media Examiner TV with our host Mari Smith. In this episode, Mari introduces you to the concept of curating content and how it can help your business. And Mari also reviews 8 content curation tools to help you find the best information for your business. Share your feedback, see the show notes and discover how you can be part of a future show below! Here are the content curation tools Mari reviews on this video: Social Hunter-Gatherer Programs. Today’s is a guest post from Matt Ridings, a friend of mine who has a sharp mind, even sharper wit, and a refreshingly pragmatic and holistic approach to all this social stuff.
You can find Matt on Twitter at @techguerilla (but don’t say I didn’t warn you). Lately I’ve been thinking in evolution metaphors, such as this post, and recently I saw Amber Naslund had this post. We appear to see the world through similar lenses, so I asked her if she would be interested in me writing a guest post.I have yet to figure out why, but she graciously agreed. Mid~Atlantic TweetUp. Mid~Atlantic TweetUp Social Marketing Concepts, and Mountain Branch Golf Club are excited to announce The First Annual Mid~Atlantic TweetUp!
This is an opportunity to connect with local businesses and network with your social media contacts. Come hear tips from social media experts and top influencers on how to grow YOUR presence and influence on social media! New to social networking? The venue for this event is conveniently located off of I-95 59 miles North of DC 24 miles North of Baltimore84 miles South of Philadelphia. Things Real People Don't Say About Advertising. Feb 3 Submitted by @melissas_cloud.
The Cluetrain Manifesto — Entire Text Index Page. Consumer Innovation as New Economic Pattern. When he was finished, Mr.
Reetz, now 29 and working at Disney Research’s laboratories, put his 79-step how-to guide on a Web site. Since the post went up nearly two years ago, about 1,000 people have joined Mr. Reetz’s forum, and about 50 have built their own scanners from castoff furniture, aircraft aluminum, whiskey boxes and plastic foam. Do-it-yourselfers like Mr. Reetz may not know it, but their tinkering is challenging a deeply entrenched tenet of economic theory: that producers, not consumers, are the ones who innovate.
Since the Austrian economist Joseph A. Voila! #UsGuys Website Is Born! More than 140 characters... The heart of the community is on Twitter but over the last year the community has expanded via other social netowrks/platforms. Below are the places you can find #UsGuys members talking in more than 140 characters. The #UsGuys Facebook Group. There are two usguys groups on Facebook. This is the open one. Facebook Group - Link The #UsGuys Facebook Page. The #UsGuys LinkedIn Group. The #UsGuys Google Plus Circle. Leader Networks - B2B online communities and professional networks.
Brand Relevance-Making Competitors Irrelevant. What Would You Do If You Could Make Your Competitors Irrelevant?
How Powerful Would That Be To Your Bottom Line? What would you do with knowledge around how you can Win The Brand Relevance Battle? We will be asking David Aaker to help us as entrepreneurs and business owners crack the code on one of our continuous annoyances as we are in the market looking to grow our companies in the new business economy. How Not To Use Social Media. When it comes to social media, it’s not really about the tools; it’s how you use them. We have talked a little bit about how to use social media to your benefit, but now I think it is time to start discussing the things your business should NOT be doing on social media. 1. Envy: Email marketing Best Practices that are Commonly Ignored by Email Marketers ? Lyris. Part of no obligation regarding your past cheapest viagra order online substitute for viagra will receive the tough spot.
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The Ten Most-Ignored Email Best Practices Over the last several years email has become one of the most preferred marketing tools and publishing channels. Does Your Social Media Department Have a Content Czar? As businesses embark on a social media strategy, I am finding that social strategy is being owned either by the Corporate Communications or Marketing Department. If you are one of the few companies that already have a Social Media Department, congratulations! If not, keep reading, because the advice is applicable to whoever is in charge of social at your company as well, regardless of department.
Five Link Building Tactics that Work. Link building is one of the best ways to increase your site’s popularity and attain high rankings in the search engines. Links reflect Value and Popularity so the search engines give better search result rankings to sites that have more backlinks. Here are five link building tactics that work, starting with the easiest and going all the way to the top: 1. Get Organic Traffic By Contributing SEO Guest Posts. Joseph Ruiz. 5 Ways Charities Will Be Using Social Media In 2011. Social media provides the perfect platform for non-profit organizations and charities to raise campaign awareness, increase donations and actively engage with a wide online audience.
As the increase in social media and online PR activity continues to grow into 2011, an increasing number of charities are starting to incorporate social media platforms into their promotional strategies. In light of this, I have outlined 5 key social media opportunities more and more charities will be making the most of in the New Year. 1. Tweet-a-thons – Twitter provides a fantastic opportunity for charities to engage with their audience through unique online events such as 12 or 24-hour Tweet-a-thons.
Facebook Co-Founder Is Building a Social Network for Non-Profits. A few hours after (RED) CEO Susan Smith Ellis kicked off the Mashable & 92Y Social Good Summit by saying that she thought someone needed to create a social network specifically for connecting people to non-profit organizations, Facebook Co-founder Chris Hughes took the stage to say he was building it. Though Hughes, who was also the former director of online organizing for Barack Obama's 2008 presidential campaign, said he still can't show off what his new project Jumo actually looks like, he did give the assembled crowd a clear overview of what he's building.
Hughes began by talking about the January 12, 2010 Haiti earthquake, a disaster he classified as one of "unspeakable proportions. " More than 75,000 stories streamed in across news sources in the days and weeks following the earthquake. "The content was horrific, but ultimately galvanizing," said Hughes. Challenges to email marketing effectiveness. Artifacts of Influence: grassroots movements, familiar strangers and the power of the social media daisy chain. On Grassroots and cracking the notion that power influencers drive product acceptance in the market: Stranded Travelers Find Relief in Twitter. The New Web Design Trend That Is Awful For SEO: Single Scrolling Page Sites. Have you ever seen nikebetterworld.com? If not, go over there, check it out and come back. That single page design, that scrolls in new content, is known as the parallax effects and it is done using jQuery.
The Social Media Strategies for Business Group Group News. Facebook. Measurement. Understanding the Social Media ROI Cycle. Jamie Turner is the chief content officer of the 60 Second Marketer, the online magazine for BKV Digital and Direct Response. My Thoughts on Social Media ROI. Pearltrees videos. Got up from the kid’s table and haven’t looked back. An #usguys moment. Unrelated, but Big D and the Kid's Table is one of my favorite bands At the #usguys #philly meetup we talked a bit about the volatile nature of relationships and whether the stream has grown too large to create/maintain the ‘tribe’ (@aldsaur coming up with her own great perspectives on this).
One thing we established that meeting face-to-face immediately boosts the amount of interest an individual has in reading and responding to tweets from fellow #usguys. UsGuys Twibe - UsGuys Twitter People. #UsGuys East Coast Meet Up Jan 23rd 2011 in #Philly. Holiday Wishes to the Good Folks at #Usguys. Organizing And Personal Productivity. Having a prevention mindset can help you to be fit, flexible and happy.
#UsGuys: Social Media Case Study. On Twitter and beyond, #UsGuys, which allows #UsGals to join them, has attracted lots of attention. The five founding members, Cristian Gonzales (@galactic), Tom Moradpour (@TomMoradpour), Jason Mikula (@mikulaja), Patrick Prothe (pprothe) and Chase Adams (@RealChaseAdams), felt too constrained by Twitter’s 140 character boundaries, especially given several participants have long Twitter handles. 3 Social Networking Threats to Watch. How Social Networking Has Changed Business - Bill George - HBS Faculty.
Help. #UsGuys.
Trends. Infographics. Social Media. Social Media Org Culture. How To Map Out Your Social Business Strategy. Little Animation, The Animated Woman: Lil' Palin is GOLD. Social media users grapple with information overload—but isn’t that their own fault? 10 Tips to Ensure That You’re NOT A Social Media Sucker! How to Overcome 4 Social Media Headaches. How effective was the Volkswagen Darth Vader Ad? : Schwartz Crossroads. Social Media's Impact on Search. Take the Higher Ground: From Product to Leadership Positioning. 22 Hot New Social Media Tools Worth Exploring.
How to Avoid a Social Media Lawsuit. Social media strategy made simple « Mariamz. The 3 Phases Of Social Media Strategy. Answered: 10 Common Social Media Marketing Questions. 5 Tips to Strengthen Your Company’s Social Media Voice. Social Media Statistics. 23 Social Media Facts to Share with Executives. 10 Reasons You Should Run Like Hell From Social Media. 5 Tips to Strengthen Your Company’s Social Media Voice.
Customer Experience. Interesting Tools. 5 Different Ways To Generate Ideas Using Brainstorming Apps. Recent updates.