Infografía: las principales características del community manager. Guía práctica para crear un boletín de prensa. ¿Te dedicas a las relaciones públicas y palabras como conectar, inspirar, informar y optimizar te resultan ajenas?
O crees dominarlas pero al final, ¿nadie comparte tus notas en Facebook? Entonces, ¡Houston, tenemos un problema! 4 antídotos para evitar la “atracción fatal” hacia tu website. Vender.
Ese es el objetivo final de todas las estrategias que podamos generar en el mundo digital. Y vender (en sus diferentes etapas) significa dar a conocer la marca, posicionarse, generar buena atención a clientes o generar transacciones monetarias mediante la venta específica de productos y servicios. Vender, ese es nuestro objetivo y todos estamos tras de él. Hacemos o curamos contenido, tenemos blogs y landing page, nuestros websites ya están responsivos y modernos, y ahora ¿Qué sigue?
Llamar la atención, atraer, convertir y… vender. Les presento 4 estrategias para que los CTA conviertan y te generen ventas. 1. Un CTA debe tener justo los elementos necesarios, ni más ni menos para llamar la atención del prospecto. 2. Qué es la generación de leads y cuáles son los principales canales de captación. 46inShare En mi trabajo diario algunos clientes me preguntan en qué consiste exactamente la generación de leads y cuáles son los principales canales que se emplean para conseguir prospectos interesados en un determinado producto o servicio.
Marketing B2B: ¿qué es exactamente? ¿Alguna vez te has preguntado qué es el marketing B2B?
¿Lo has escuchado muchas veces pero todavía no te queda muy claro qué es exactamente? Pues hoy vengo a resolverte esa duda y a explicarte todo lo que tienes que saber sobre él. 5 Visions For What Families Will Look Like In 2030. Over the past few generations, Western ideas about family have shifted dramatically.
People wait longer to have kids and many "boomerang" back to their parents' homes before finally setting out on their own. When they do finally leave, they often scatter far away from their hometowns. Infographic: See Which Luxury Brands Jay Z Shouted Out the Most Per Album. Listening to Jay Z's latest album is like hearing a very bass-heavy, syllabically symmetric recitation of the Neiman Marcus Christmas book.
It's a fleeting glimpse at a level of opulence far beyond what most people dare to imagine for themselves. It's also the culmination of some long-simmering aspirations. Branding Expert Martin Lindstrom. By Branding Advisor, Martin Lindstrom Back in 1915 Earl R.
Dean, who was working at the Root Glass Company, was given a brief to design a bottle, which firstly could be recognized in the dark. And then, even if broken, a person could tell at first glance what it was. Taking his inspiration from the pod of the cocoa bean, Dean produced a bottle with ridged contours. He succeeded beyond his wildest dreams. Marketing, With A Side Of Truth: The Secret McDonald's Recipe For Canadian Success. "When you say 100% beef, do you mean the whole cow: the organs, snout, brain, kidneys, etc. or just the plain beef we buy at the grocer?
" That’s a question from Jani S. in Nova Scotia from McDonald’s Canada’s special website for their “Our Food, Your Questions” program launched in June 2012. Canadians can ask any question whatsoever about McDonald’s food, but to ask a question, participants must connect with either Twitter or Facebook, providing greater visibility and a ripple-in-the-pond viral effect, as questions appear on the inquisitors' social network.
Within the first four months, some 16,000 questions were asked, at a rate of as many as 450 per day. In that period, more than 10,000 questions were answered. Why Abercrombie & Fitch (Almost) Never Puts Anything On Sale. Why is Abercrombie & Fitch almost alone among fashion retailers in not struggling to cure post-recession customers of a “discount addiction"? New Data Reveals Apple's Flawed iPhone 5 Marketing Strategy. After years of launching some of the most talked-about smartphones, tablets, and laptops of all time, perhaps Apple’s management team thought it could afford to not listen to its customers. In April, for the first time in 10 years, Apple reported shrinking profits and declining shipments of the iPhone.
In a conference call with investors, CEO Tim Cook made a frank admission to those who were disappointed in the company’s financial performance. “We know we didn’t meet everyone’s expectations,” he said. The 10 Most Generous Marketing Geniuses. This past fall, a group of marketers, led by the 92nd Street Y and the UN Foundation, created the first annual day of giving: Giving Tuesday .
No single person owned the day and more than 2,500 corporations, non-profits, small businesses and consultancies participated to celebrate helping others. What launched as a small grassroots effort soon took on a life of its own and is now poised to grow far beyond U.S. borders. Every day, we are seeing more and more innovative organizations and companies forming to help give back and marketers are using their skills to drive social change, change behaviors and raise awareness. Enlightened companies are no longer reticent to frame their corporate responsibility as part of their core mission, delivered to customers via products and marketing channels. Marketing So Good It's Scary: 12 Experiential Horror Campaigns That Went Viral. Is it better to be loved or feared? While much marketing talk centers on the notion of brand love, perhaps as many of our buying decisions are essentially motivated by fear. If it isn’t the fear of missing out, it’s some other strain of dread that spurs consumers to whip out credit cards en masse.
This could explain why horror--the genre that can most fully explore and exploit our fears--has yielded so many advertising gems. How Coca-Cola Used Vending Machines To Try And Unite The People Of India And Pakistan. Relations between India and Pakistan are marked by many things--and happiness is generally not one of them. But Coca-Cola recently brought both nations together--or at least brought citizens of both countries face to face--over vending machines. No ordinary vending machines, the Small World Machines, created by Coke and Leo Burnett, were equipped with full-length webcams that allowed participants to see each other and interact in real time.
“We used special active-shutter 3-D technology that projected a streaming feed onto glass while filming through that glass at the same time,” explains Leo Burnett Executive Creative Director Jon Wyville. “This allowed people to make direct eye contact and touch hands.”