What Leading Designers Think Of The FDA's New Nutrition Label. The nutritional label printed on most packaged foods in the United States is one of the more iconic bits of government-mandated design out there. With the news that the FDA is, after years of demands from nutritional experts, redesigning the label, we were curious about how professional designers would react to the proposed new look. The new design simplifies and magnifies the calorie count, moves the percent daily value to the left side of the column, and includes a space for "added sugar.
" Here's who we asked about the changes: Tobias Frere-Jones is one of the world’s leading type designers. He teaches at Yale and lives in Brooklyn. Stefan Sagmeister has created album covers for the Talking Heads, Brian Eno, and The Rolling Stones, and was a frequent artistic collaborator with Lou Reed. Bonnie Siegler is a founder of design studio Eight and a Half, which has worked with everyone from the Criterion Collection to the Brooklyn Public Library to Late Night With Seth Meyers.
Cambio de paradigma: la Comunicación Visual | Joan Costa. 1.En tanto que diseñador, pero también como sociólogo y comunicólogo, no puedo entender las producciones del diseño gráfico como «cosas» (carteles, marcas, webs, embalajes, paneles señaléticos), sino como «hechos sociales», es decir, causas de comunicación. Desde esta óptica concreta, profundizar en el concepto de «comunicación visual» nos desplaza fuera de la esfera del diseñador gráfico y sus problemáticas profesionales del día a día.
Y nos lleva directo a la ruptura y la salida, al encuentro con las personas y la sociedad: en ese entorno de construcciones, objetos y mensajes que nos rodea. Es aquí donde el Diseño está vivo. Cuando entra en interacción con la gente. Si es verdad que «todo comunica» es porque todo significa. ¿Cómo negar entonces que todo mensaje gráfico está condenado a comunicar? Nos guste o no. Primero fue el Grafismo (siglo XV). Todo lo que es visible —y no sólo lo gráfico— concierne al ojo. 12 principios para la Comunicación Visual Colofón Author Joan Costa Tiana.
¿Diseño Gráfico o Comunicación Visual? | Fernando Navia Meyer. Europa es poderosamente estimulante en muchos sentidos, pero nada comparado con la amistad, y más cuando se ha forjado alrededor del diseño gráfico. Encontrar a Joan Costa en las inmediaciones del emblemático edificio La Pedrera de Gaudí, en Barcelona, ha sido doblemente maravilloso, porque estaba acompañado de mi hija Azul, a quién visité en Strasbourg, donde estudia diseño. Así, tres diseñadores nos sentamos en una heladería cercana para hablar de lo que tanto amamos: el diseño. Y claro, por largas horas conversamos Joan, mi hija y yo —en medio de ambas generaciones—, parecía que entendíamos un poco el pasado, el presente y el futuro de nuestra profesión. Joan acababa de enviar su artículo «Cambio de paradigma: la Comunicación Visual» a FOROALFA. Mi hija, por su parte, exponía sus ideas acerca de la nube —de que hay otra vida en la nube del Internet—, donde se «suben» los libros, los carteles, las revistas, los periódicos… de la gente.
¡Estaba alarmado con este servicio! Author Edition. 7 Of The Biggest Lies In Graphic Design. Even if you don’t know much about graphic design, you can probably throw out a few cocktail-party-worthy truisms: “Comic Sans is just the worst typeface ever.” That statement is irrefutable, right? As unassailable as grass being green, Shakespeare was a genius, and Tina Fey is way funnier than Seth MacFarlane. If you want to come off as a typography dilettante, you might make some seemingly inoffensive remark like, “Well, you can’t go wrong with Helvetica.”
And if Craig Ward overheard you, he’d most likely shudder and take a subtle step toward the door. It’s hackneyed statements like these that he tries to dismantle in his pocket-size Popular Lies About Graphic Design. According to Ward, a New York–based British designer, Comic Sans “is the typographic equivalent of an innocent man on death row.” Here are a some of the choice gems, from Ward and some of his famous-designer friends in response to the question: What’s the biggest lie you’ve ever been told about design? 1. --Craig Ward 2. Hypnotic GIFs Of A Newly Invented Type Of Hologram. There’s been plenty of oohing and ahhing over the opening of New York’s Museum of Math, and for good reason. It’s remarkable how fun math can be in the hands of the right curator. To wit: The inaugural installation by artist and perceptual scientist Matthew Brand. Brand is the inventor of something called specular holography, a type of optical illusion that tricks your eye into thinking a 2-D object is 3-D.
At the Museum of Math, 45 of Brand’s specular holograms have been installed on a metal matrix along one gallery wall. Visitors can use an array of overhead lamps to make the looping knots and patterns move as light cascades over the surfaces in multiple directions. Brand calls the process zintaglio, and he discovered it one night after playing a set at a blues club in Chicago. Brand has big plans for the specular holography, which represents only part of his far-ranging research on human perception. Check out more of the holograms on Brand’s website here. Will Apple's Tacky Software-Design Philosophy Cause A Revolt? By now it’s almost inevitable given the company’s track record: No matter what Apple unveils tomorrow at the Yerba Buena Center (an iPad Mini? iPhone 5?) , pundits will herald the company for its innovative thinking and bold hardware design. But the elephant in the room will be Apple’s software, which many inside the company believe has evolved for the worse in the last few years.
Despite consistently glowing reviews from critics and consumers alike, iOS and OS X, Apple’s operating systems which tie Macs and iPads and iPhones together, have rubbed some the wrong way in recent years with their design directions. "Visual Masturbation" What’s skeuomorphism? In software, skeuomorphism can be traced back to the visual metaphors designers created to translate on-screen applications before users were accustomed to interacting with computer software: virtual folders to store your documents, virtual Rolodexes to store contacts.
Inside Apple, tension has brewed for years over the issue. Where Are All The Women Creative Directors? Every once in a while at Fast Company, we come across a statistic so counterintuitive, we need to investigate further. Like this one: Despite the fact that women control 80% of consumer spending, only 3% of creative directors (and we're not talking about celebrity CDs) are female. This came to our attention courtesy of Kat Gordon, founder and creative director of Maternal Instinct, a marketing agency focused on helping brands connect with mothers. For Gordon, necessity was the mother of Maternal Instinct. “This is not a gripe fest. It’s more about how the [traditional] demands of creative roles get untenable for moms when they need more predictability.” She says it’s no secret to those in the industry that the upper echelons of the ad world are still very much a boys' club. “Most people assume Mad Men is a quaint time capsule,” she says.
The media tends to focus the gender gap on the tech industry, where there’s a dearth of women from entry to top level positions.