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http://www.scientificamerican.com/article.cfm?id=neuroscience-of-selfhood

Me, Myself and My Stranger: Understanding the Neuroscience of Selfhood

SELF REFLECTION: Bodily illusions teach neuroscientists about the sense of self. Image: crimfants, flickr.com Where are you right now? Maybe you are at home, the office or a coffee shop—but such responses provide only a partial answer to the question at hand.
This list is a follow up to Top 10 Common Faults in Human Thought . Thanks for everyone’s comments and feedback; you have inspired this second list! It is amazing that with all these biases, people are able to actually have a rational thought every now and then. There is no end to the mistakes we make when we process information, so here are 10 more common errors to be aware of. The confirmation bias is the tendency to look for or interpret information in a way that confirms beliefs. Individuals reinforce their ideas and attitudes by selectively collecting evidence or retrieving biased memories. http://listverse.com/2010/04/12/10-more-common-faults-in-human-thought/

10 More Common Faults in Human Thought