The Millennial Question. American Bible Society. As American Bible Society catalyzes its vision to put Scripture in the hands, heads and hearts of millennial Americans, researcher David Kinnaman shares his findings on the characteristics that make the next generation distinctly different from its predecessors.
Understanding their thoughts, ideas and viewpoints is key to effectively reaching them with the power of God’s Word. Kinnaman, president of the Barna Group, draws on more than 27,000 interviews and 260 studies with millennials, describing them as “brutally honest, candid, blunt and dismissive of the long arguments we might make,” he says. “This is a different generation,” Kinnaman emphasizes. “The world of millennials is accelerated, complicated. They need real answers to questions that get swept under the rug—questions about science, sexuality, culture and lifestyle.” Changing societal norms are part of the reason they’re so different, says Kinnaman. Daily media exposure further elucidates the differences. Challenges abound. Geração Z. Origem: Wikipédia, a enciclopédia livre.
Um Tablet PC, último lançamento das indústrias de informática e telefonia. Geração Z (comumente abreviado para Gen Z, também conhecida como iGeneration, Plurais ou Centennials) é a definição sociológica para definir geração de pessoas nascidas na década de 90 até o ano de 2010. A teoria mais aceita por estudiosos é que essa geração surgiu como concepção para suceder a Geração Y, no final de 1982 (começo do Echo Boom),   Portanto é a geração que corresponde à idealização e nascimento da World Wide Web, criada em 1990 por Tim Berners-Lee (nascidos a partir de 1991) e no "boom" da criação de aparelhos tecnológicos (nascidos entre o fim de 1992 a 2010). Who Are Millennials. Believe that they have equal responsibility of child care Greater millennialbrand love Compared to 19% of non-millennials 46% of millennials post original photos or video online that they themselves have created Millennials value brands that enhance their lives.
New tech must serve a purpose in order be considered "cool" 40% want to participate inco-creation of products and brands 70% feel a responsibility toshare feedback with companiesafter a good or bad experience Want to learn more? Research Like what you see? Insights. How To Market Generation Z. Much focus has been placed on how to market to millennials.
Yet Brett Relander (2014) of Entrepreneur believes there is another group that organisations should be focusing on. That group is Generation Z, and in the USA alone is considered to be the largest percentage of the population. This generation, born after 1995, is the one that grew up with social media, so one could say they are the social native generation. Even though they are not yet 21, they already have a considerable influence over spending power. Understanding where and how to target this group will be essential for businesses as this demographic starts to move into adulthood and have greater disposable income. With regard to who Generation Z is, there are some statistics that can help us defining its most important characteristics. “…Not all social media platforms are the same… Generation Z tends to favour Whisper, Snapchat and Secret as opposed to Facebook,” “To Gen Z, social media IS the internet.
WATCH: College students’ answers on gender and ‘age’ identity show just how lost we are. Analysis April 18, 2016 (LifeSiteNews) – It was the footnote heard around the world.
Footnote 351, to be precise. The dynamite – or so it seemed to some – quietly buried deep in Pope Francis’ recent apostolic exhortation, Amoris Laetitia. To journalists poring over the exhortation hoping to learn how the pope intended to resolve the debate that had pitted cardinal against cardinal and bishop against bishop at the two recent synods at the family, it seemed to provide the key. “In certain cases, this can include the help of the sacraments,” the footnote reads, before making reference to the Eucharist and confession. Were these the unassuming words with which Pope Francis was changing the long-standing Church practice banning divorced and civilly remarried Catholics from receiving Communion? To some, the answer was clearly yes. Others, however, urged caution.
RELATED: Vatican website misquotes Pope Francis on Communion for the divorced and remarried “These are the big problems,” he concluded. American Bible Society.