Press Center: Zeitgeist. Zeit·geist | Pronunciation: 'tsIt-"gIst, 'zIt | Function: noun | Etymology: German, from Zeit (time) + Geist (spirit) | Date: 1884 | Meaning: the general intellectual, moral, and cultural climate of an era. "Zeitgeist" means "the spirit of the times", and Google reveals this spirit through the aggregation of millions of search queries we receive every day. We have several tools that give insight into global, regional, past and present search trends. These tools are available for you to play with, explore, and learn from. Use them for everything from business research to trivia answers. Take a look inside the world of search. Word Spy. Wikipedia.