Get flash to fully experience Pearltrees
Packaging consumer products is one of the most important aspects of marketing. Eye-catching design packaging should make both a physical and psychological connection. The packaging identifies the product and reassures consumers that their purchase is the right one. However, this can only occur when brand owners match the qualities of the product’s packaging with what consumers desire. The packaging should never prevent consumers from making a purchase.
This is advice is NOT about creating a killer package design, instead, this is about NOT screwing up. If you want to know how to make dielines or learn the theories that drive powerful package designs , I have other tutorials for that. This article is about avoiding the most common mistakes a designer makes when entering the field of product packaging. However, this is not a theoretical list of blunders by some writer cranking out another generic puff piece from stuff they copy and pasted off the web. This is the real deal. I’ve made all of these mistakes myself back in the day, so don’t feel bad if these seem like news to you.
Package design is deceptively simple. Many designers wrongfully approach this task as merely a matter of aesthetics and give no thought to the fact that packaging has to succeed on many variables. Today we’ll go over some basic principles to keep in mind the next time you’re designing either the package itself or merely the artwork. Along the way we’ll see a few amazing and not-so-great examples to learn from. Sell The Product The fact that a package is created to hold a product is really a secondary goal from the designer’s perspective.
This week has been all about branding and package design. We’ve gone over some tips for creating effective packaging and taken an in-depth view of the branding histories of Coca-Cola and Pepsi to see what we could learn about the power of a good brand. Today we’ll finish off the week with a roundup of awesome packaging concepts from Behance and Packaging of the World . Clever We’ve separated the package designs into three categories: clever, quirky and beautiful.
Check out this tasty wrapping paper from Gift Couture . "The idea that makes this unique though is that these paper "sets" coordinate together into unique themes. This is exemplified in the Cheeseburger set that we chose to use as the initial project. This includes 5 different wrapping paper designs; a bun, hamburger, cheese, lettuce, and tomatoes, all of the components of a Cheeseburger! It's different from anything else we can find, and are pretty excited about the project." Designed by Sarah and Justin.
21 Nice Packaging Design for Inspiration 21 Nice Packaging Design for Inspirations . Here is nice packaging design. It’s really attractive and eye catch.
Learn how to earn $125 or more per hour as a freelancer - Click Here This Article is continuation of one my packaging design inspiration series – packaging design inspiration part 1 and part 2
Hang Me Some Tea If the Hanger Tea were to be submitted as an entry to tea-packaging-awards (if such a thing existed), I say it would win hands down! I can’t think of a better or more obvious way to pack teabags than this hanger & T-shirt design. It’s a funny take on how the simple motion of hanging a used teabag on the rim of your cup, be done.
The world's most sophisticated free web-based online barcode generator, based on Barcode Writer in Pure PostScript . Download symbols of all major symbologies in EPS, PNG and JPEG format. Symbologies include EAN, UPC, ISBN, ISMN, ISSN, GS1-128, SSCC-18, EAN-14, Code 39, Code 93, Italian Pharmacode, PZN, ITF-14, GS1 DataBar, Code 2 of 5, Code 11, Codablock F, Code 16K, Code 49, Codabar, Pharmacode, MSI, Plessey, Telepen, Channel Code, PosiCode, PDF417, MicroPDF417, Data Matrix, GS1 DataMatrix, QR Code, MaxiCode, Aztec Code, Code One, USPS Intelligent Mail, USPS POSTNET, USPS PLANET, RM4SCC, KIX, JapanPost, AusPost, GS1 Composite, HIBC, USPS FIM symbols.
The Universal Product Code or UPC barcode was the first bar code symbology widely adopted. Its birth is usually set at April 3, 1973, when the grocery industry formally established UPC as the standard bar code symbology for product marking.