If you can't afford to pay for a big-time publicist, or aren't seeing the results you'd like from your own very expensive publicity "expert," blogger Nettie Hartsock recommends seven smart ways to kiss a PR professional goodbye. Here are a few of Hartsock's suggestions: Become a bona fide news outlet.
In this article, learn why... Real-time marketing and PR is not merely possible now—it's a necessity Engaging with the market early offers a competitive advantage Adoption of real-time marketing and PR translates into ROI In a world where speed and agility are essential to success, most organizations still operate slowly and deliberately, cementing each step months in advance, responding to new developments with careful but time-consuming processes.
As communications experts, we should find it easy to convey the value of our services to the business managers in our organizations. Yet many public relations (PR) professionals struggle with expressing results in a way that allows senior executives to easily recognize the impact that PR has on the success of the business.
In this article, you'll learn... Seven ways to make your PR campaign take flight How to cope with unavailable clients and uninvolved team members Consider this scenario: Your client's product or service is working for customers, but the publicity campaign that the client originally showed enthusiasm for isn't moving as it should. Because PR pros execute campaigns with their clients—not apart from them, as with some other promotional forms—it can be especially frustrating when client contacts or management team aren't responding to you or aren't engaged in your campaign.