Personal Branding
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Being Peter Kim
[this post originally published at CMSWire .] There's no doubt that social business has arrived. In three short years, we've adopted this umbrella concept to encompass function-specific concepts like word of mouth marketing, consumer advocacy, and Enterprise 2.0. But what exactly is social business?
We spoke recently about various ways of looking at marketing benchmarks and how to better dashboard and analyze the entire revenue performance management process. This thinking needs to be applied to all areas of the revenue engine, and each has its own unique challenges. At the earliest stages of the funnel, where buyers first begin to become aware of your company and its solutions is perhaps the most challenging. One of the main ways in which people discover your message , of course, is coming across your messages "passively", through ads, content, and social media sharing. Building an understanding of how your messages are being passively discovered is an interesting challenge.
Digital Body Language
The Funnelholic
As many people know, Focus.com is a startup/emerging organization again. I am doing what I love: Selling and marketing a new product and brand. As I go through the process of building a business again, I am learning and being reminded of a number of key points that I thought I would share. My notes from the startup trenches:
My name is C.C. Chapman and I’m a recognized leader in the online and social media marketing space. I’m a digital lifestyle writer who has a passion for travel, photography, food and music. I’m also an author, speaker, entrepreneur and loving father.
Home | C.C. Chapman
Dianna Huff's B2B MarCom Writer Blog | DH Communications
Lori Malitsky, CEO of Sunvent Industries in Pelham, NH, contacted me last February for help with her existing Web copy. After spending three years developing a new foundation flood vent, Lori was ready to go to market. Like many small businesses, she was on a tight budget. During our first meeting, I quickly noted that Lori’s initial Web copy draft included a mistake many small companies make: she had positioned her four flood vent models on one page . In addition, the sales copy was minimal — consisting of short bullet points. My recommendation?
A n n a r c h y | Ann Handley writes about work, culture, parenting in stories and vignettes from everyday life.
I’ve been in a tough place this week; like my skin is thin as tissue paper, and it bleeds raw at the slightest chafe. Yesterday the imbecile at the college financial aid office started arguing with me when I called to inquire about a billing issue. She thought I was Read more »
Guy Kawasaki is a founding partner and entrepreneur-in-residence at Garage Technology Ventures. He is also the co-founder of Alltop.com, an 'online magazine rack' of popular topics on the web. Previously, he was an Apple Fellow at Apple Computer, Inc. Guy is the author of nine books including Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
Alltop : Connectodex :: American Express OPEN Forum
Dan Schawbel , recognized as a " personal branding guru " by The New York Times, is the Managing Partner of Millennial Branding, LLC , a Gen-Y research and management consulting company. He is the author of the #1 international bestselling career book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing). Me 2.0 made the New York Times summer reading list for job seekers, made The Washington Post summer reading list, was the #1 career book of 2009 by The New York Post, is a #1 bestseller in Japan, and is also being translated into 10 other languages. His second book, Promote Yourself: The New Art of Getting Ahead , will be released in 2013 by St. Martins Press.
Dan Schawbel - Personal Branding Expert
Conversation Agent
This morning I'm addressing the topic of rethinking business in the age of the social customer in conversation with a group of professionals at re:think in Oslo . Despite the globalization of digital and commerce, especially with the help of social, people still live and make things locally. The other day I was buying vegetables and cheese at the open market in Modena, Italy.
Christopher S. Penn's Awaken Your Superhero
Turns out that the morning is generally when folks stop by from Facebook, so I’ll be using Buffer to queue up content for that period of time. Since Facebook is a long-form content network, I’ll also be using the Google+ versions of #the5 on there to see if that spurs additional discussion and commentary. I’ll be sharing more stuff as I figure out for myself what’s most effective and what’s not. For now, I’m looking at what content on my site is most popular with the Facebook crowd, and a lot of it is the how-to stuff. (Google Analytics will tell you this, just create a custom traffic segment for Facebook) That’ll be another testing point to see if that’s true or not. Because my Facebook Page is more or less a personality page, as opposed to a corporation or a product, I don’t plan on running any contests, coupons, PPC ads, or promotions just yet, though I’d certainly love to hear if you are doing that for a personality-based page with any level of success.Welcome to Generation Flux. The January 2012 cover story of Fast Company magazine was all about Generation Flux . You've head of Gen X , Gen Y and more, but what is Generation Flux? Our business world has been through some tumultuous times: Recessions, financial meltdowns, the massive disruption of technology, natural disasters, nations defaulting on their debt, the Arab Spring , the Occupy Movement and much more. For every catastrophe and massive shift emerge new breakthroughs and advancements. During these past few years, we've also seen some of the most interesting companies flourish and grow ( Apple , Facebook , Lululemon , Amazon , Twitter and more), we've seen medical advancements at an unprecedented pace and the introduction of new technologies that will forever change our future.
Six Pixels of Separation - Marketing and Communications Blog - By Mitch Joel at Twist Image
Inside the Marketers Studio - David Berkowitz's Marketing Blog
Happy Social Media Week! OK, I’m only referring to those of you in Hamburg, Hong Kong, London, Miami, New York, Paris, San Francisco, Sao Paolo, Singapore, Tokyo, Toronto, and Washington, DC. I’m also referring to everyone else, as you can watch the biggest sessions live or on-demand. A lot has changed since last year, when I wrote about why Social Media Week should be every week .Sometimes I think content marketing can be made so convoluted and complex that it's nearly impossible to execute. I've seen spreadsheets and diagrams and lists of things you must do that make my head hurt. And, yes, I know I do this for a living. I'm a B2B content strategist - and dang proud of the work I do. But reality is what we have to work with and a phased approach can be a beautiful thing.