Social Media Marketing. Professional Online Publishing: New Media Trends, Communication Skills, Online Marketing - Robin Good's MasterNewMedia. Social Media For Non-Profit And Charities: Key Trends And Adoption Rates. Social Media Usage Now Ubiquitous Among US Top Charities, Ahead of All Other Sectors by Nora Ganim Barnes The University of Massachusetts Dartmouth Center for Marketing Research recently completed its fourth statistically significant study on the usage of social media by US charities.
The new study compares organizational adoption of social media in 2007, 2008, 2009 and 2010 by the 200 largest charities in the United States based on a list compiled annually by Forbes Magazine. In 2007, the first study of this group's use of social media was released. It revealed that these large non-profits were leading large and small businesses as well as universities (see our previous research) in their familiarity with, usage of, monitoring of and attitude towards social media.