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Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise. SES Chicago 2012 Recap from a Social Media Marketer. Enewsletter Archive | Social Media | SEO SES Chicago 2012 Recap from a Social Media Marketer I was lucky enough to attend the SES Chicago (Search Engine Strategies) conference this last week, and I wanted to share with you a few nuggets of information that I found worthwhile.

SES Chicago 2012 Recap from a Social Media Marketer

While a majority of the SES Chicago sessions weren’t quite up my social media-alley, there were many take-aways that you social media marketers could use. Facebook Tips There are four things that every marketer should measure within Facebook: Conversion rate, amplification rate, Applause rate, and Economic value. With the Klout Chrome extension, you can see people’s Klout score within Twitter itself Twitter Tips YouTube Tips Blogging Tips. Snap Bird - search twitter's history.

A rant on marketing, writing and technical skills. Most marketers are not prepared for today’s job requirements.

A rant on marketing, writing and technical skills

Marketing is not glamorous. This is not Mad Men. This is not The Pitch. RFC 6596 - The Canonical Link Relation. [Docs] [txt|pdf] [draft-ohye-canoni...]

RFC 6596 - The Canonical Link Relation

[Diff1] [Diff2] INFORMATIONAL Internet Engineering Task Force (IETF) M. 10 Tips To Make Your Excel Charts Sexier. Having covered all the basics of how to make tabular data tell a story using custom cell formatting and conditional formatting for both static tables and pivot tables, we’re now going to jump into the really fun stuff: charting data out in Excel.

10 Tips To Make Your Excel Charts Sexier

I’m not going to cover the basics of creating charts in this post. If you want a primer, you can find this resource from Microsoft for the PC and this one for the Mac. 1. Remove Noise From Your Chart’s Background When you’re presenting data, it’s very important to reduce the noise and hone in on actionable signals. Gridlines are super easy to get rid of. In this case, you’ll just want to select one of the gridlines in your chart (anyone but the top one, which selects the entire plot area) and then open the formatting options.

Click for larger image. 2. I don’t know why Excel positions the legend to the right of a chart by default. To move it, just pull up the formatting option (you should know how by now!) 3. 4. 5. 6. Weekly Roundups for Tweets & Links in Under an Hour a Week. How to Use Your Google+ Business Page: Your "Owner's Manual" Update: This Google Plus Page Guide was updated 16 October 2013 to reflect changes to the Google+ interface.

How to Use Your Google+ Business Page: Your "Owner's Manual"

I miss my ’67 VW Bug. Armed with my grease-stained copy of the classic How to Keep Your Volkswagen Alive: A Manual for the Compleat Idiot, I could fix anything on that car, with its lawnmower-simple engine. Your Google+ Business Page isn’t really much more complicated than those 1960′s VW engines, but without a good guide, much of what you can do with it might remain buried under the hood. So, without stooping to call you a “compleat idiot,” here is your quick and easy guide under the hood of your Google+ Business Page. But before we get started… Recovering (Not Provided) Keyword Data. Is AuthorRank Most Important for High Ranking Google+ Posts? Show Keyword Position Using Filters And Advanced Segments. There are many ways to filter your Google Anlaytics results, but how many of the methods out there can actually give us data that we can present to our clients in a way that they understand?

Show Keyword Position Using Filters And Advanced Segments

After reading various posts on filtering organic traffic in Google Analytics I decided to convert the results we got from the filter into readable, valuable content that the client could understand. The end product was a easy to understand graph showing the position of your searched keywords as a percentage of total visits: I really believe that this is valuable from a reporting point of view. How many of your clients have asked if their keywords are rank in the top five positions or better yet, in the 1st position. Well now you can tell them that 33% of their total visits are from keywords ranked in the top five positions in Google. Step 1 (Creating the Filters): Step 1: Filter 1 (Extracting the data): Step 1: Filter 2 (Displaying the data): After a few hours you will start to see the results.

Why Restaurants & Other Local Businesses Need Mobile (Not Responsive) Sites. In his Smashing Magazine response to Jakob Nielsen’s directive to build separate desktop and mobile sites, Bruce Lawson used the line “you never know better than your users what content they want” to argue that we shouldn’t be building separate mobile websites.

Why Restaurants & Other Local Businesses Need Mobile (Not Responsive) Sites

I would agree with him that you never know better than your users what content they want, but would argue that’s usually a reason to build a separate mobile website. In search, we have the benefit of user queries that tell us what the majority of users want, and those queries often tell us that they’re looking for different things than what’s on the desktop site. I’ve illustrated this discrepancy in the past with individual examples from State Farm, Walgreens and others, but I wanted to see if these were isolated examples, or if they were the rule rather than the exception. It turns out they are, but more so for certain categories. This includes the high funnel keywords, [restaurants], [restaurant], [bars], and [fast food]. Sorry, Marketers, You're Doing Twitter Wrong [REPORT] SEO In 10 Minutes & Many New Google Webmaster Videos. Leveraging the Power of Slide Decks to Boost your SEO, Social + Content Marketing - Whiteboard Friday.

In this week's Whiteboard Friday, we are going to be discussing how you can use slide decks for web marketing.

Leveraging the Power of Slide Decks to Boost your SEO, Social + Content Marketing - Whiteboard Friday

I've been leveraging the power of slide decks for quite some time now and would like to share a little bit about what I have learned. Please share some of your own tips about using slide decks for SEO, social and content marketing in the comments below. Happy Friday everyone! Howdy, SEOmoz fans. Welcome to another special edition of Whiteboard Friday. Pocket : SEO In 10 Minutes & Many New Google Webmaster Videos. Pocket : NEW Ontolo Tool: Design Specific SEO Campaign Goals Based on Real Keyword Ranking Data. Pocket : Leveraging the Power of Slide Decks to Boost your SEO, Social + Content Marketing - Whiteboard Friday.