Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise. Research Report: Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise Author: Rebecca Lieb, with Chris Silva and Christine Tran Publication Date: April 25, 2013 Webinar: “Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise,” with Rebecca Lieb, May 29, 2013 Brands have evolved into media companies. Brands find themselves ill-equipped and scrambling to create content that meets both company and user needs.
Based on interviews 78 corporate practitioners, content service providers, and domain experts, this report explores scalable organizational models for addressing content needs across the enterprise and makes recommendations for a holistic program. SES Chicago 2012 Recap from a Social Media Marketer. Enewsletter Archive | Social Media | SEO SES Chicago 2012 Recap from a Social Media Marketer I was lucky enough to attend the SES Chicago (Search Engine Strategies) conference this last week, and I wanted to share with you a few nuggets of information that I found worthwhile. While a majority of the SES Chicago sessions weren’t quite up my social media-alley, there were many take-aways that you social media marketers could use. Facebook Tips There are four things that every marketer should measure within Facebook: Conversion rate, amplification rate, Applause rate, and Economic value.
With the Klout Chrome extension, you can see people’s Klout score within Twitter itself Twitter Tips YouTube Tips Blogging Tips Create tweetable links within your blog post (like I’ve done here). General Social Media Tips User behavior has forever changed, therefore, your marketing strategy must change with it. -Lance Brown. Snap Bird - search twitter's history. A rant on marketing, writing and technical skills | Chris Moody. Most marketers are not prepared for today’s job requirements. Marketing is not glamorous. This is not Mad Men. This is not The Pitch. Even agencies aren’t as glamorous as you think (shhh!). Marketing is a grind. Much is made of the age of transparency. Yes. Marketing requires you to sort through fluff, not create more.
It requires effective copy, regardless of role. Marketing also requires technical skills. If you can’t edit simple HTML, you may not get the job. You’ll likely be involved with a CMS (content management system). Most importantly… Marketing requires stellar understanding of how to create and execute campaigns. What are the business goals? What are the KPIs (key performance indicators)? What are the gates / milestones you’re trying to hit? What is your hypothesis (marketing is scientific, dummy)? How will you execute? What contingency plans need to be considered? What does success look like? What happens if you fail? How do you report out progress to the broader team? Is it education? RFC 6596 - The Canonical Link Relation. [Docs] [txt|pdf] [draft-ohye-canoni...] [Diff1] [Diff2] INFORMATIONAL Internet Engineering Task Force (IETF) M. Ohye Request for Comments: 6596 J. Kupke Category: Informational April 2012 ISSN: 2070-1721 Abstract RFC 5988 specifies a way to define relationships between links on the web.
RFC 6596 The Canonical Link Relation April 2012 1. The canonical link relation specifies the preferred IRI from resources with duplicative content. 2. The key words "MUST", "MUST NOT", "REQUIRED", "SHALL", "SHALL NOT", "SHOULD", "SHOULD NOT", "RECOMMENDED", "MAY", and "OPTIONAL" in this document are to be interpreted as described in [RFC2119]. 3.
The target (canonical) IRI MUST identify content that is either duplicative or a superset of the content at the context (referring) IRI. RFC 6596 The Canonical Link Relation April 2012 * The first page of a multi-page article or multi-page listing of items (since the first page is not duplicative or a superset of the context IRI). 4. 5. 6. 7. 8. 9. Appendix A. 10 Tips To Make Your Excel Charts Sexier. Weekly Roundups for Tweets & Links in Under an Hour a Week. How to Use Your Google+ Business Page: Your "Owner's Manual" Update: This Google Plus Page Guide was updated 16 October 2013 to reflect changes to the Google+ interface. I miss my ’67 VW Bug. Armed with my grease-stained copy of the classic How to Keep Your Volkswagen Alive: A Manual for the Compleat Idiot, I could fix anything on that car, with its lawnmower-simple engine. Your Google+ Business Page isn’t really much more complicated than those 1960′s VW engines, but without a good guide, much of what you can do with it might remain buried under the hood.
So, without stooping to call you a “compleat idiot,” here is your quick and easy guide under the hood of your Google+ Business Page. But before we get started… If you haven’t created a page yet, go to Create a Google+ Page.If you have a page, but want to be sure you’ve set it up properly, see our Complete Guide to Optimizing Your Google+ Brand Page. What’s in this guide? Jump to the following sections: Where Is My Page? Clicking on the photo will reveal a list of all the Pages you own or manage. 1. Recovering (Not Provided) Keyword Data. Is AuthorRank Most Important for High Ranking Google+ Posts? Or “How I Outranked Mari Smith for Her Own Post” I’ve been writing a lot lately about my new-found ability to high rank almost anything I post on Google+ on the first page of incognito Google search for long tail keywords that have search volume.
See: The SEO Power of Google+ Plus Google AuthorRank Does Engagement Trump Recency in High Ranking Google+ Posts? As you can see from those posts, there were a number of factors that I thought might be contributing to this ability, including: An influential Google+ profile (moderately high but quickly-growing follower count, lots of engagement and re-shares, connections with other influential Google+ users)High Google+ post engagement (+1s, comments, reshares)High Google AuthorRank (Google’s level of trust that you are a trusted authority in the topics about which you write) But which of those (if any) had the most power for causing my Google+ posts to rank so well?
Outranking a Social Media Master All well and good. But back to my post. Show Keyword Position Using Filters And Advanced Segments. There are many ways to filter your Google Anlaytics results, but how many of the methods out there can actually give us data that we can present to our clients in a way that they understand? After reading various posts on filtering organic traffic in Google Analytics I decided to convert the results we got from the filter into readable, valuable content that the client could understand. The end product was a easy to understand graph showing the position of your searched keywords as a percentage of total visits: I really believe that this is valuable from a reporting point of view. How many of your clients have asked if their keywords are rank in the top five positions or better yet, in the 1st position. Well now you can tell them that 33% of their total visits are from keywords ranked in the top five positions in Google.
Step 1 (Creating the Filters): Step 1: Filter 1 (Extracting the data): Step 1: Filter 2 (Displaying the data): After a few hours you will start to see the results. Why Restaurants & Other Local Businesses Need Mobile (Not Responsive) Sites. In his Smashing Magazine response to Jakob Nielsen’s directive to build separate desktop and mobile sites, Bruce Lawson used the line “you never know better than your users what content they want” to argue that we shouldn’t be building separate mobile websites. I would agree with him that you never know better than your users what content they want, but would argue that’s usually a reason to build a separate mobile website. In search, we have the benefit of user queries that tell us what the majority of users want, and those queries often tell us that they’re looking for different things than what’s on the desktop site.
I’ve illustrated this discrepancy in the past with individual examples from State Farm, Walgreens and others, but I wanted to see if these were isolated examples, or if they were the rule rather than the exception. It turns out they are, but more so for certain categories. This includes the high funnel keywords, [restaurants], [restaurant], [bars], and [fast food]. Sorry, Marketers, You're Doing Twitter Wrong [REPORT] SEO In 10 Minutes & Many New Google Webmaster Videos. Leveraging the Power of Slide Decks to Boost your SEO, Social + Content Marketing - Whiteboard Friday. In this week's Whiteboard Friday, we are going to be discussing how you can use slide decks for web marketing.
I've been leveraging the power of slide decks for quite some time now and would like to share a little bit about what I have learned. Please share some of your own tips about using slide decks for SEO, social and content marketing in the comments below. Happy Friday everyone! Howdy, SEOmoz fans. Pocket : SEO In 10 Minutes & Many New Google Webmaster Videos. Pocket : NEW Ontolo Tool: Design Specific SEO Campaign Goals Based on Real Keyword Ranking Data. Pocket : Leveraging the Power of Slide Decks to Boost your SEO, Social + Content Marketing - Whiteboard Friday.