Publications MySpace Ad Campaign Addresses Internet Safety 07/13/2006. News Corp. is putting millions of dollars behind a TV and online public campaign promoting Internet safety.
The TV spots feature Kiefer Sutherland, who plays Jack Bauer on the Fox drama "24. " The 20-second ad urges parents to go to CommonSense.com, a site run by a nonprofit that reviews media and entertainment for parents. "On TV Jack Bauer has 24 hours to make the world safe. In real life it only takes a few minutes to do the same for our kids," Sutherland says in the ad. "To protect them you don't need the latest state-of-the-art technology. New MySpace ad boss continues campaign to Xerox Facebook. News Corp. Sale of MySpace Seeks Bids Over $100 Million. It would be too easy to dismiss MySpace as a lost cause, and that’s precisely why several investor groups are attracted to it.
As first reported in The Wall Street Journal and confirmed by Adweek, the auction for the deflated social network is nearing a close. Final round bids from a small group of private equity investors are due within the next 10 days, sources said. Industry observers have scoffed at News Corp.’s $100 million asking price, especially when considering the company’s lofty $580 million valuation as recently as 2005. And they aren’t just kicking a social network while it’s down—Myspace has been hemorrhaging users, shrinking ad revenue, and losing traffic. The company’s unique visitor count dropped 49 percent from this time last year, and in Q4 of 2010 MySpace lost $156 million.
But despite the appearance of a sinking ship, bidding parties remain surprisingly optimistic. What's notable is the nontraditional makeup of the bidding pool. Search. Introducing The New MySpace Last time you probably heard about MySpace, it was sold for $35 million, down from a $550 million buy price just a few years before… Part of that headline was that Justin Timberlake bought into it, and now just over 12 months on, we see the new interface and experience showcased in this video ‘This is MySpace’ along with a registration page to gather emails in readiness for the re-launch.
The experience looks very cool at first glance, it actually makes Facebook look boring, and content/functionality wise, it pairs back to its roots in music, with a focus on finding artists, albums and popular songs and videos. Revamped MySpace to Go After iTunes, Spotify, Vevo. Forget Facebook and Twitter.
When MySpace relaunches later this year under new corporate parent Specific Media and creative director Justin Timberlake, the former News Corp. social-networking site will emerge with new competitors like iTunes, Spotify and Vevo in its crosshairs. MySpace and Facebook launch new Advertising products, why Hyper Targeting, Social Ads and rise of the “Fan-Sumer” matter to brands.
By Jeremiah Owyang, insight from Charlene Li and Shar VanBoskirk.
This is also being cross-posted on the Forrester Marketing Blog. Executive SummaryBoth Facebook and MySpace have launched profile and network targeted advertising and marketing products. As they both use member interests and the communities which they are part of, trust continues to become key in adoption as information is passed along the network. The sheer size of MySpace’s member base, as well as the thriving local business membership will lead to success. Facebook, which brings a unique solution evolves advertisements to endorsements and encourages members to subscribe to a brand in what we are calling “Fan-Sumers” (an evolution of the consumer). First luxury brand runs MySpace ad campaign. Starting this week and continuing for a year, luxury brand Cartier will feature branded pages on MySpace to promote its “Love by Cartier” product line.
Corinne Delattre, director of communication at Cartier International, said: "For the past two years, Cartier has embarked on a number of groundbreaking initiatives that unite luxury with new technology. "Today, the world is connected by a network. Blogs, group or individual websites are no longer the signs of a new era, but are an established reality for a whole new generation. As a large brand we must be able to communicate to this new generation of adepts of the digital world -- the MySpace community makes that possible. " This isn’t Cartier’s first foray into social networks as another campaign is already running on the exclusive, invitation-only ASmallWorld where the rich and famous hang out. The Facebook-MySpace Complex. Why is MySpace trying so hard to be like Facebook?
While it is true that statistics and the common crowd seem to demonstrate that most people are leaving MySpace for Facebook, those of us who remain true to MySpace do so for having features that Facebook does not offer. Therefore, why does it not enhance its own unique features, rather than become a mediocre version of Facebook? Why MySpace Can Still Win as a Music Destination. Ray Padgett is a freelance music writer whose work has appeared in SPIN, The Celebrity Café and an upcoming Bob Dylan anthology.
He runs the music blog Cover Me. Last October, MySpace reached an all-time low of 50.2 million unique visitors per month. That number has only gone down since (47.6 million in March). The site is hemorrhaging money, while a certain competitor extends its reach throughout the web, in spite of mounting privacy issues. After years of enduring seizure-inducing Flash animations and child predator scares, some ex-users seem glad to see it go. SEO Competitive Analysis: Beating The Other Guys. Now that you have used your free tools to see how your SEO competitors stack up, it’s time to dig a little deeper into their brand’s website for deeper competitive analysis.
There are several things you need to look for in order to best assess what is working for them and where you can improve your site to be a stronger competitor. At this point, you’ve probably done your due diligence with keywords. MySpace Music Not an iTunes Rival: MySpace CEO. Chris DeWolfe, CEO of MySpace, who has been on a whirlwind tour promoting MySpace Music, his new joint venture with record labels, says that the new service isn’t competitive with Apple and iTunes.
Unfounded Optimism: What the Decline of MySpace Says About the Verizon iPhone 4 « The News Corporation acquired MySpace in 2005 for $580 million — after a pitched bidding war with Viacom — with much the same sort of hoopla that now surrounds the pending availability of the iPhone 4 for Verizon. What does this say about the role of competitive intelligence in analyzing such transactions, and their impact on an industry?
Rupert Murdoch, the News Corporation’s chairman, was lauded as a social media visionary when his company finalized the deal for MySpace. Today, MySpace is a shadow of its former self; yesterday, it announced nearly 500 layoffs — close to half of its 1,100 staff — in what many see as a precursor to an eventual sale. According to comScore, MySpace reported 54.4 million users at the end of November 2010, a loss of more than nine million from the previous year. What does this have to do with the iPhone and Verizon? The lesson in all of this is to not let unbridled optimism, assumptions, and emotion cloud reasoned industry and competitive analysis.
MySpace Says Twitter Is Closer Competitor Than Facebook. MySpace’s recent reorientation to emphasize entertainment over friends makes it more similar to Twitter than Facebook, said News Corp Chief Digital Officer Jonathan Miller at the Web 2.0 Summit in San Francisco. “Twitter is about asymmetrical relationships,” said Miller, while Facebook users have mostly symmetrical friend relationships.
Facebook v. MySpace In The U.S. Market: The Music Factor. Facebook is now the largest social network in the world. But they continue to trail MySpace by a massive 36 million users in the U.S., and at current growth rates it will take them 18 years to overtake them. Most of Facebook’s growth is international, where they’ve executed on a brilliant strategy for quickly rolling out localized versions of sites by getting their users to do the translation work for them (MySpace, by contrast, expands via a command-and-control infrastructure that puts people on the ground in each new international market).
But the commercial value of some of those international users is far less than the U.S., the UK, Japan and a handful of other countries with robust online advertising markets. Is Music Perpetuating MySpace’s Lead In The U.S.? E-Study Guide for: Marketing Communications: Interactivity, Communities and ... - Cram101 Textbook Reviews. SWOT Analysis. Web Strategy Matrix: Google Buzz vs Facebook vs MySpace vs Twitter (Feb 2010)
Can Myspace be Revived? Part I. I had the opportunity to ask this question only recently during a Creative Strategy and Execution class and I honestly believe that Yes it Can. I realize that Myspace has encountered massive criticisms...in fact, I am guilty of offering those criticisms myself. However, I am convinced that most of the problems have been due to a lack of vision...a clear cut vision that is driven by a target market.
Now, you may be wondering what does this have to do with writing and the truth is that it has everything to do with writing. A good writer will be able to read something and determine whether the message is clear, concise and to the point. A good writer will be able to tell if the message is appealing or if it wasted words. Reviving Myspace: A SWOT Analysis & WTH does that have to do with writing?!!! Once the powerhouse of Social Media, Myspace, LLC must now fight for its ranks again in order not to find itself eventually out of business. Myspace clearly states on their website that the company caters to Generation Y with their use of embedded videos,live steaming, celebrity connections, televisions broadcasts, movies and an unending amount of games.
“Myspace is also the home of Myspace Music, which offers an ever-growing catalog of freely streamable audio and video content to users and provides major, independent, and unsigned artists alike with the tools to reach new audiences. The company is headquartered in Beverly Hills, CA and is a subsidiary of Specific Media.” MySpace searches for revenue. MySpace's New Revenue Model: Make App Developers Pay To Play. The Death of MySpace: By the Numbers. MySpace revenue problems.
Mark Pincus' Blog: Myspace revenue $200M this year. Mark Pincus Founder, Chief Executive Officer & Chief Product Officer Mark is the founder, CEO and chief product officer of Zynga. He founded the company in 2007 with a mission of connecting the world through games, and in founding zynga.org, he also believes that games can do good. On his way to creating Zynga, Mark started three companies. In 2003, he launched Tribe.net, one of the first social networks.
Before that, he founded Support.com, a pioneer in automating tech support, and took it public. Mark graduated summa cum laude from University of Pennsylvania’s Wharton School of Business and earned an MBA from Harvard Business School. Myspace: Revenues and audience looking up, apparently. Share of Social Network Advertising Revenues, MySpace. Www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics-plus-7-infographics/ I came across some interesting statistics that has me quite concerned about the dental hygiene levels on this planet. Apparently there are 600 million more people that own a mobile phone compared to those who own a toothbrush. Some research reveals that there are 4.8 billion mobile users but only 4.2 billion people with a toothbrush. 2012 Social Network Analysis Report – Demographic – Geographic and Search Data Revealed.
2011 marked the second year in which many social networks started to wane as social network saturation kicked in. The questions remains, how many social networks can you actively stay up to date on? Is MySpace Really Dead? It Still Gets More Traffic Than Tumblr & Google+ [CHART] Mr. Sexy Back tries to bring Myspace back. MySpace Market Report. Usage Statistics and Market Share of MySpace for Websites, October 2012. Instagram Traffic Up 38 Percent In July, Tumblr Surpasses MySpace [ComScore] Interest in Instagram rose significantly in July, enough to make it the top gaining web property in comScore’s monthly tracking of traffic to U.S. websites. ComScore’s July 2012 Top 50 shows a 38 percent traffic gain for Instagram between June and July, with unique visitors rising from 16.5 million to 22.7 million. Overall, that puts Instagram just outside the Top 50 at No. 56.
Top 10 Social Networking Sites by Market Share of Visits [May 2012] For a detailed view use interactive chart at the bottom of this post. Twitter has reached 1.82% of market share of visits. This is the highest percentage of market share for them, ever. It seems that Twitter has reached a tipping point and the growth will continue for some time. Myspace Market Share. Myspace Infographics, data visualization and visual thinking. The Demographics of Facebook, LinkedIn, MySpace and Twitter. MySpace Marketing: The Next Big Thing [INFOGRAPHIC] Myspace Infographic. MySpace is back! Welcome the new MySpace. Infographic: Myspace vs. Facebook. How to make a good prezi - for MySpace. Myspace prezi. MySpace LeWeb Keynote by sean percival on Prezi.
To Regain Importance MySpace Tries a Repositioning Strategy. About Us - Myspace.com. Social Entertainment. MySpace. MySpace and Facebook Overview : Tech Tips. Marc's Voice » More strategy for MySpace. MySpace Shows Brands Can Make a Comeback « The Z Blog. MySpace testing redesign as it seeks to regain momentum. MySpace Picks a Solid Ad Strategy, Should Facebook Follow Suit? MySpace owners Specific Media and Justin Timberlake unveil new strategy. Digital Marketing Strategy: MySpace Updates Make the Site Less Relevant.
Online Marketing Strategy with MySpace. MySpace to carry linear channels. MySpace's Reinvention Strategy: Focus On Its Core Buyer Persona - Social Media ReInvention Blog. MySpace's Demise And Why Facebook Doesn't Need A Music Product Strategy. Web 2.0 Business Strategy: Comparing Facebook and MySpace Expansion Strategy. The New MySpace Social Media Strategy. Myspace Marketing Strategy. MySpace's New Tech Strategy, and Who It's Hiring to Implement It. Sexy's Back: Justin Timberlake to Lead MySpace's Creative Strategy. MySpace's New Strategy: It's no longer a Social Network. LEAKED: MySpace’s Hail Mary Strategy. Myspace to announce strategy at Advertising Week. Myspace clarifies its strategy: wants to be the Hulu of music. On MySpace's New Strategy. 10 Tips for Designing Presentations That Don’t Suck: Pt.1. PowerPoint Designs on the Behance Network.
Slide Design Guidelines. Presentation Templates - Marketing Strategy Presentation. Powerpoint Templates. Presentation Magazine - Help advice, 6399 free PowerPoint templates and backgrounds. Slides for my upcoming talk at the Problogger... - Hi, I'm Collis! Building on the Shoulders of Giants. Implementing Design - Bulletproof A-Z. 2010 And Beyond. Designing and Developing Windowed Interfaces for Web Apps. How To Be Creative. 8 Minutes for Creative Refreshment. Keynote Themes: MagnetBoard for Keynote '09. Doctor's Orders - Burn Your PowerPoints. Documents/pdf/angel-investing-focus. Due Diligence for Angel Investments. Get Stoked on Web Typography SXSW 2010.
Kill procrastination. What Developers and Designers Don't Get... 28 Creative PowerPoint and Keynote Presentation Designs. Designing iPhone & iPad Apps. A few of the slide designs from my Ignite... - Hi, I'm Collis! Communication Patterns. Good vs. Great(er) Design. Cost Effective Web Development Techniques. Slides from a presentation I gave at WebDU earlier... - Hi, I'm Collis!