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7 Social Media Habits of Highly Effective Hotel Marketers. Social media isn’t the only way to build loyalty and engagement with past and prospective guests.

7 Social Media Habits of Highly Effective Hotel Marketers

For more ideas on how to build engagement, CLICK HERE to attend our free workshop, 5 Steps to Building and Nurturing Your Guest Database. Here’s a tried and true way to dramatically increase content success on social media: Post engaging content! Free Storage and Email from Google. Deliverability 101: Back To The Basics Q & A. During our recent webinar titled Deliverability 101: Back to the Basics, we had a great turnout and lots of well thought-out questions that we, unfortunately, didn’t have to time to answer.

Deliverability 101: Back To The Basics Q & A

After the session ended, we compiled those questions and we’ll be addressing some of the best and most-asked ones here. Q: You mentioned that high hard bounce rates can cause delivery issues. What bounce rate should we stay below to avoid problems? A: Each ISP or mailbox provider will weigh metrics like bounce rate differently, and each will have different thresholds. In many cases, these thresholds are dynamic and may increase or decrease based on other factors including sender reputation, volume sent, and engagement.Likewise, many email service providers vary their recommended hard bounce rates. Q: How can we best identify spam trap addresses in our lists? A: The short answer is “you can’t.” Q: Is there a legal way to reengage users who unsubscribed in the past?

A: Yes, but it’s not likely. Marketers First Virtual Event: Expert Advice to Help You Meet Your Company’s Marketing Objectives. The last fiscal quarter of the year is upon us, and there is no better time to start planning for the year ahead.

Marketers First Virtual Event: Expert Advice to Help You Meet Your Company’s Marketing Objectives

Marketo’s massive online marketing conference aims to equip professionals in the field with all the tools they need to create the perfect marketing plan. Register Now Join Marketo’s Marketers First Virtual Event to get access to over 20 sessions with marketing experts. Hootsuite’s Jeanette Gibson will join other marketing gurus in teaching you how to prepare for the conversations with the leadership team about the upcoming year’s marketing objectives, as well as: Social Networking Fact Sheet. Highlights of the Pew Internet Project’s research related to social networking.

Social Networking Fact Sheet

(Note: This page will be updated whenever new data is available.) Social Media Demographics – Instagram, Tumblr, and Pinterest - Agile Impact. Instagram, Tumblr and Pinterest are very popular social networks.

Social Media Demographics – Instagram, Tumblr, and Pinterest - Agile Impact

All 3 are image based, and while they are used by thousands of people every day, they can be ineffective if you’re not targeting the right demographic. Unlike Twitter and Facebook, demographics for these 3 sites are a bit more specific. Instagram Instagram is probably the most diverse social network out of the three. Some 20% of female cell phone users aged 18 and up use the app, compared to 16% of males. 43% of 18-29-year-old cell phone users report using Instagram. While Instagram’s main users are definitely teens and young adults, 18% of cell phone users ages 30-49 said they also use Instagram. The Beginner's Guide to Tumblr. Tumblr is a micro-blogging platform that churns out millions of posts on a daily basis.

The Beginner's Guide to Tumblr

There are currently 108.6 million blogs on Tumblr, which might seem intimidating to anyone not already using it. Tumblr could be useful to you for many reasons, depending on what you're looking to get out of it, for example, inspiration, scrapbooking, communication or a portfolio. The site is a mix of bloggers, brands and tastemakers. But to keep it simple, there are essentially two types of bloggers on Tumblr: those who create original content and those who curate, or re-blog posts. Depending on how you want to utilize the platform, this guide will help you move from a Tumblr novice to power blogger. 1.

Tumblr registration is simple: You only need an email address, password and username. With Tumblr, you can change your URL later, so if you absolutely hate it down the road, that can be fixed — but keep in mind that change will affect SEO. 5 ways Google Analytics can help you to "growth hack" your business. To get the best out of this amazing platform and to increase your online (and offline) sales and goals, you need to know what you’re doing.

5 ways Google Analytics can help you to "growth hack" your business

If used well, Google Analytics can allow for some strong “growth hacking” for your company. Growth hacking is about leveraging user behaviour and data through testing and adapting your product to give users what they want and need, therefore resulting in online growth. By harnessing the powers of Google Analytics, and really understanding what information to pull from it, and what that information means, you could apply your learnings to your strategies to increase the growth rate of your business. So if you want to you “growth hack” your business and then you need to take advantage of the capabilities of Google Analytics and to significantly grow your online revenue then here are the five most important ‘must haves’. 1. South Beach Hotels: Affordable Hotel in the Heart of Miami Beach. Everything you ever wanted to know about creating a social media strategy (but were afraid to ask) If your company is using social media, it is VITAL that you have a strategy and plan in place that’s guiding your efforts.

Everything you ever wanted to know about creating a social media strategy (but were afraid to ask)

Not only will your efforts be much more successful, but it will save you a ton of time and money since your efforts will be focused. And it will be much easier to measure the effectiveness of your efforts. So why don’t more people have a social media strategy in place? In most cases, they simply aren’t sure how to create said strategy.

This post will hopefully help with this ALL too common problem. Let’s get started on making that happen. Create A Social Media Calendar Template. A couple weeks ago, one of our blog posts got 31.5 times more click-throughs—a whopping 3,150% in one week—because of our social media calendar.

Create A Social Media Calendar Template

That’s way more than quadrupling your traffic. I just have no idea what the word is for getting 31.5 times more traffic from social media. And that was just on Twitter. How to Use Instagram for Business. Marketing and Social Media. Learn how to create a lasting impression and expand your reach with these articles Inside The End of ‘Like-Baiting’ on Facebook?

Marketing and Social Media Photo: Also The End of ‘Like-Baiting’ on Facebook? 17 pro tips for promoting content / Kate Rinsema. Content Curation. Discover what content curation is, its challenges, and how to use it to improve your social media branding. Part of a good content marketing strategy, content curation is the art of finding, selecting, and sharing the best, most relevant content related to a particular theme or topic. It’s not possible (or recommended) to share your own content 100% of the time, which is where content curation comes in. Curating and sharing topical content that’s useful to your audience associates that content with your brand and creates brand affinity.

Curata’s Content Marketing Pyramid nicely illustrates all the facets of content marketing and the amount of effort required for each initative. Oliver Luckett of theAudience, Building Online Fan Bases. Monica Almeida/The New York Times Oliver Luckett, center, with Jeff Pressman, left, and Kate McLean of theAudience. For its celebrity clients, the company aims to build armies of fans across the likes of Facebook, Twitter, YouTube and Google Plus. Raised in Mississippi and with the accent to prove it, Mr. Step-by-Step Guide to your Social Media Success. 50 of the Best Social Media Guides, Tips and Insights of 2011 (So Far) Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Managing Through Social Media. Here’s a marketing creed that was scribed into textbooks well over 30 years ago, back when I was an MBA student: People connect with other people, and not necessarily with businesses.

For a long time, this wasn’t exactly feasible. Even in the hospitality world where personality is king, managers meeting customers on a one-to-one basis wasn’t always in the cards. Nowadays though, sites like Twitter and LinkedIn are paving the way for a resurgence of quality communication from management directly down to the consumer. But look closely at this practice: nothing has really changed. New technologies to manage social. Facebook, blogging, and even the internet -- it cannot be denied the digital era has certainly provided a robust ecosystem for it to flourish. After all, the internet doesn't just connect computers, it connects people, right? Regardless, the web will never be the same. As a devout media technologist, I love following the new tools of emerging platforms -- and nowhere can you get a better sense of this game-changing social ecosystem than in its tools. Presentation: Introduction to Social Media for Executives at the European American Chamber of Commerce.

This is a presentation that Krista Neher, CEO of Boot Camp Digital gave to executives at the Cincinnati European America Chamber of Commerce. Here are some of the key ideas of the presentation. Rich Brooks: Holistic Web Marketing From The Expert. As more and more of our lives revolve around the Internet, it is becoming increasingly difficult to appropriately target, communicate, and entice our audience via Search Engine Marketing (SEM), Search Engine Optimization (SEO), or social media marketing.

If you share this dilemma, then Rich Brooks is the guy to follow. Brands Start Automating Social Media Responses On Facebook And Twitter. Editor’s note: Jeremiah Owyang (@jowyang) is an industry analyst with the Altimeter Group. Bots in Facebook? Robots in Twitter? Pinterest Run by HAL 9000? It’s all very possible. Travel & Tourism Marketing. Storify · Find the best of social media.