Homo ludens. Transmedia storytelling. "Transmedia" redirects here.
For a related process, see Transmediation. Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling, cross-media seriality[1] etc.) is the technique of telling a single story or story experience across multiple platforms and formats including, but not limited to, games, books, events, cinema and television. The purpose being to not only reach a wider audience by expanding the target market pool, but to expand the narrative itself ([2]). Henry Jenkins, an author of the seminal book Convergence Culture warns that this is an emerging subject and different authors have different understanding. He warns that the term "transmedia" per se means "across media" and may be applied to superficially similar, but different phenomena. History[edit] Current state[edit] Educational Uses[edit] References[edit] Further reading[edit] Seven Myths About Transmedia Storytelling Debunked.
Over the past few years, transmedia storytelling has become a hot buzzword in Hollywood and Madison Avenue alike--"the next big thing" or "the last big thing" depending on whom you ask.
Last year, the Producer's Guild announced a new job title, Transmedia Producer, a decision that has more or less established the term as an industry standard. More and more companies are laying claim to expertise in producing transmedia content. But many using the term don't really understand what they are saying. 25 Things You Should Know About Transmedia Storytelling. Let’s get this out of the way, now — this, like many/most of my other lists, could easily be called “25 Things I Think About Transmedia.”
It does not attempt to purport concrete truths but rather, the things I believe about the subject at hand. Myths and Realities of Convergence. The ways in which people acquire news and information have changed far more than most newsrooms.
It is a simple truth that explains why news organizations are struggling to match their journalistic values, traditions and strengths with the changing and sometimes fickle tastes of news consumers. Statistics on news consumption tell the story. Newspaper circulation in the United States is falling at a rate of roughly five percent per year, and viewership of television news is also in decline, while new media outlets and fresh formats for telling the news are growing explosively. Internet penetration in the United States approaches 80 percent, and high-speed broadband accessibility is becoming commonplace. Who could have imagined that a home video on a Web site that did not exist two years ago could attract more viewers than the most watched programs on network television? Training in New Techniques It sounds so simple.
Getting started in Transmedia Storytelling. Futures of Entertainment: Archives. Starlight Runner Entertainment: transmedia. Rise of Pervasive Communications Today's most desirable target markets, Millennial young adults and Generation Z ‘tweens and teens, have come of age in a time of pervasive communications.
As a result they are far more media savvy, interpersonally connected, and able to express themselves than any previous generation. The problem faced by corporations and big media is that many are communicating on old broadcast models, where the narrative is linear, the medium stands alone, and the narrative is only running one way. A new toolset and new techniques are necessary to reach and engage mass audiences in the digital age. The Art and Business of Transmedia Storytelling : OReilly Tools of Change for Publishing Conference 2011 - OReilly Conferences, February 14 - 16, 2011, New York. Flint Dille is the living embodiment of what is now called Transmedia.
His career started by turning toys into TV Shows with G1 Transformers, G.I. What is transmedia? ]: It is not safe to rely on the system's timezone settings.
You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Chicago' for 'CDT/-5.0/DST' instead in Warning: strtotime() [function.strtotime]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. - StumbleUpon. Transmedia Storytelling - What's it all about? The revolutionary power of transmedia storytelling.
There has been quite a bit of talk in recent years around the concept of transmedia storytelling.
Few of these narratives have actually been implemented, but a select number of companies have chosen to satisfy consumer affinities, put great ideas on a pedestal, and think of creative ways to proliferate those ideas through carefully chosen channels. Transmedia as Contextual Gap Creation & poburke.com. Recently I had the good fortune to be at Ravensbourne for a 2 day workshop organised by www.mediaxchange.com with Martin and Christopher from The Company P.
‘P’ are best known for such Participatory projects as The_Truth_About_MarikaDoll PlayThe Conspiracy for Good Although I feel I have a lot of skill bases covered via my eclectic background, the live event ‘stuff’ is not something I have had opportune or, to be honest, motivation to investigate. About 18 months ago though I changed from being a happy opt in loner to a lets-meet-people person. Transmedia storytelling. Hypertextuality and Transmedia Storytelling. Reading about the hypertextual and transmedial authorship of characters such as Batman and James Bond this week, I started thinking about the further decentralization of the role of the initiating author.
As I’m not a big fan of fiction or graphic novel reading, I’ve never really considered the development of and purveyance of the iconic fictional characters we read about this week—James Bond and Batman specifically. I’ve seen Batman the television show and a few of the movies, but never immersed myself into other incarnations of the story. I’ve seen the first Matrix movie, but within 10 minutes of walking out of the theatre had unraveled the entire premise of the movie so much so that I wasn’t tempted in the least to sit through two sequels, let alone one. Transmedia storytelling: más allá de la ficción. Cada vez que se habla de “transmedia storytelling” terminamos mencionando increíbles experiencias crossmedia nacidas al calor de las nuevas series televisivas (24, Lost, etc.), largometrajes (Matrix, Star Wars, etc.) o literarias (Harry Potter, Crepúsculo, etc.).
Las nuevas formas de comunicación digital interactiva. Running With My Eyes Closed › Defining Transmedia. What is transmedia and is it different than crossplatform? Good question. Watch Henry Jenkins discuss Transmedia Storytelling (video) & theory.isthereason. Henry Jenkins is the director, Comparative Media Studies Program at MIT. Introducción al pensamiento complejo. Definición de pensamiento complejo. MorinEdgar_Introduccion-al-pensamiento-complejo_Parte1. - StumbleUpon. - StumbleUpon. 13 Creative Ways to Use QR Codes for Marketing. In the same way that websites, then MySpace URLs, and more recently Facebook pages started appearing in TV, magazine and newspapers ads, we're starting to see more QR codes appear in traditional advertisements.
QR codes have been spotted on direct mail pieces, movie posters, business cards and in Times Square. Transmedia Storytelling and Alternate Reality Games. Transmedia storytelling: Una historia multiplicada hasta el infinito O . Son dos conceptos que últimamente se escuchan muchísimo en el ámbito de la comunicación y que para mí tienen una importancia especial. Se trata de contar una misma historia utilizando diversos soportes, de forma que la historia se diversifica y, lejos de ser un relato lineal, se desarrolla en dimensiones paralelas relacionadas entre sí.
La fórmula sería algo así como: How Transmedia Storytelling Is Changing TV. ¿Que es Transmedia Storytelling?