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Seven Myths About Transmedia Storytelling Debunked

Seven Myths About Transmedia Storytelling Debunked
Over the past few years, transmedia storytelling has become a hot buzzword in Hollywood and Madison Avenue alike--"the next big thing" or "the last big thing" depending on whom you ask. Last year, the Producer's Guild announced a new job title, Transmedia Producer, a decision that has more or less established the term as an industry standard. More and more companies are laying claim to expertise in producing transmedia content. But many using the term don't really understand what they are saying. So let's look at what people are getting wrong about transmedia. Myth 1: Transmedia Storytelling refers to any strategy involving more than one media platform. The entertainment industry has long developed licensed products, reproducing the same stories across multiple channels (for example, novelizations). Myth 2: Transmedia is basically a new promotional strategy. Yes, many early transmedia experiments were funded through marketing budgets. Myth 3: Transmedia means games. Related:  Maestria

The Video Game Revolution: "Eight Myths About Video Games Debunked" by Henry Jenkins Reality Bytes: Eight Myths About Video Games Debunked Henry Jenkins MIT Professor A large gap exists between the public's perception of video games and what the research actually shows. 1. According to federal crime statistics, the rate of juvenile violent crime in the United States is at a 30-year low. 2. Claims like this are based on the work of researchers who represent one relatively narrow school of research, "media effects." 3. While most American kids do play video games, the center of the video game market has shifted older as the first generation of gamers continues to play into adulthood. 4. Historically, the video game market has been predominantly male. 5. Grossman's model only works if: we remove training and education from a meaningful cultural context. 6. On April 19, 2002, U.S. 7. Much video game play is social. 8. Classic studies of play behavior among primates suggest that apes make basic distinctions between play fighting and actual combat. Sources Gee, James.

Guagua Pública: Introduction to the Transmedia Storycube for Authors As I continue to explore the transmedia space, I've repeatedly come across the discussion of the storycube and their importance for thinking transversally. Simply put, any "story" that you have consists of three basic components: the characters, the location, and when the story takes place. If you think back, you might remember this diagram from an old math class, where you had to plot data on a graph using data points on three axis (x,y,z). That's all a story cube is, a three dimensional graph of the data points in a story.Using each of the three variables as an axis, x = location, y = characters, and z= time. Now, it gets interesting! It's critical now to understand that this is NOT the complete cube. If we consider the base state of the storycube to be the key narrative arc for your story, then the base state is the current set of characters, locations and time frame; the currently "plotted" data points.

Transmedia Talk Podcast – Episode 14 Welcome to Transmedia Talk a new podcast covering all things story. Transmedia Talk is co-hosted by Nick Braccia and Robert Pratten and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century. download Or Subscribe iTunes NB: If you’d like to give us feedback, recommend yourself as a guest or suggest topics to cover – please email us at talk@workbookproject.com or Tweet away with the hashtag #tmediatalk Hosts.. and Guests for this week Nick Braccia from Culture HackerRobert Pratten from TransmediaStoryteller.com Dee Cook from Dog Tale Media Haley Moore The panelists discuss their early & current experiences with developing and executing transmedia projects. Running Time

Ocean Marketing: How to self-destruct your company with just a few measly emails [update] Update: A representative for the Avenger Controller (a new one, obviously) has released an official statement regarding Ocean Marketing’s involvement with their product and the actions of Paul Christoforo. Original story: Strap yourself in, you’re about to witness the most outlandlish PR blunder in video gaming history. And trust me, there have been many… From VentureBeat Customers don’t just get irritated when you screw up cross-channel personalization. Starting earlier this morning with a post on Penny Arcade, co-founder Mike “Gabe” Krahulik brought to light a series of emails between Dave, a customer politely inquiring about the status of his Avenger PlayStation 3 controller order, and Paul Christoforo of Ocean Marketing, the PR lead for the product. I’m going to repost the emails in their entirety, then we’ll continue much, much further down the rabbit hole afterward. From: Ocean Marketing To: Dave Dec 16, 2011 2:45 PMDec 17– Paul Christoforo

Transmedia Storytelling is Bullshit... I love a good provocative statement but the particular one that leads off this post is one i feel somewhat justified and qualified to make. Such proclamations are usually reserved for the traditionalists from old media that ‘just don t get it’. I am certainly no such person having spent a good proportion of my professional career writing producing and developing in new media spheres. And indeed a great deal of my current research, teaching and project development is in transmedia forms. And yet despite this, I find myself lately saying loudly and in frustration - Transmedia is Bullshit..! But perhaps my hostility is misdirected; my problem with Transmedia really stems not from the media and process itself but the people who champion and espouse it. I was at a recent conference that held a panel on Transmedia and it was this that raised my latest bout of ire. Empty, vacuous, ignorant, presumptive, absurd and fascicle weasel-word statements that do the cause of Transmedia no good.

Geek Inc Techniques for Segmenting Content Across Media Hello everyone! Today we’ll delve into segmentation techniques. By segmentation I refer to the various ways unique content can be continued across different media platforms. This doesn’t mean cutting up content created for a single session (a feature film for instance) and then delivering it in parts (although you can do that!). It should be noted first that across countries and industries, terms such as ‘episodes’, ‘serial’ and ‘series’ are employed with different meanings. Multi-Platform Episodic: Series A multi-platform series delivers self-contained episodes in different media platforms. Director and writer Joss Whedon has also employed this technique for his Buffy: The Vampire Slayer and Firefly/Serenity properties. In these examples, the multi-platform episodes continue a primary storyline, but each episode in each medium is self-contained. Posted Jan 29, 2004 The website provided the ending of the sequence in a 20second clip. References Rollings, A. and E.

Transmedia Producer - Ideas, Tools and Insight from all Around ClickBrain - Marketing is Dead. Long live the relationship!

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