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The founder’s mindset – failing A healthy view of failure for folks who refuse to go back to the 9–5 but aren’t yet independently wealthy.
Juan Corbera describe en su blog el miedo consciente e inconsciente que puede tener un emprendedor o cualquier persona en su vida. Curiosamente en alemán existen dos palabras: “Furcht” (miedo consciente) y “Angst” (miedo inconsciente) para ello.
In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit. Failure to get product/market fit right is very likely the number 1 cause of startup failure. However in all these articles, I have not seen any discussion about what I believe is the second biggest cause of startup failure: the cost of acquiring customers turns out to be higher than expected, and exceeds the ability to monetize those customers.