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The Startup Toolkit Blog - Tools and guidance for confused founders

http://thestartuptoolkit.com/blog/ The founder’s mindset – failing A healthy view of failure for folks who refuse to go back to the 9–5 but aren’t yet independently wealthy.
Juan Corbera describe en su blog el miedo consciente e inconsciente que puede tener un emprendedor o cualquier persona en su vida. Curiosamente en alemán existen dos palabras: “Furcht” (miedo consciente) y “Angst” (miedo inconsciente) para ello.

El “angst” y la “furcht” del emprendedor o cómo superar el miedo si montas una start-up

http://www.marketingguerrilla.es/el-angst-y-la-furcht-del-emprendedor-o-como-superar-el-miedo-si-montas-una-start-up/
http://www.forentrepreneurs.com/startup-killer/ In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit. Failure to get product/market fit right is very likely the number 1 cause of startup failure. However in all these articles, I have not seen any discussion about what I believe is the second biggest cause of startup failure: the cost of acquiring customers turns out to be higher than expected, and exceeds the ability to monetize those customers.

Startup Killer: the Cost of Customer Acquisition