Storytelling

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Why Storytelling Is The Ultimate Weapon

In business, storytelling is all the rage. Without a compelling story, we are told, our product, idea, or personal brand, is dead on arrival. In his book, Tell to Win , Peter Guber joins writers like Annette Simmons and Stephen Denning in evangelizing for the power of story in human affairs generally, and business in particular. http://www.fastcocreate.com/1680581/why-storytelling-is-the-ultimate-weapon

Ericsson Creates 36 UIs In 30 Locations, To Teach About The Internet's Infrastructure

http://www.fastcodesign.com/1669463/ericsson-creates-36-uis-in-30-locations-to-teach-about-the-internets-infrastructure There’s work that makes you jealous, and work that inspires you, and sometimes both at the same time.

The Rise Of The Explainer Video

Editor’s note: Rico Andrade a former executive producer at Transvideo Studios and Picturelab . Follow him on Twitter @andrade_rico . Two years ago, Jason Kincaid wrote a short but influential post titled “ The Underutilized Power Of The Video Demo To Explain What The Hell You Actually Do .” http://techcrunch.com/2012/03/24/rise-of-the-explainer-video/
When I’m not writing for Fast Company or elsewhere, I make films that help organizations and companies make sense of interesting ideas .

3 Tips For Selling A Geeky Idea To Everyone

http://www.fastcodesign.com/1669625/3-tips-for-making-an-abstract-idea-relatable-to-everyone-not-just-geeks
http://www.fastcodesign.com/1669544/need-to-solve-a-tough-business-problem-dont-hire-an-mba

Need To Solve A Tough Business Problem? Look Beyond The MBA's

This year marks the third anniversary of the Rotman Design Challenge.