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In business, storytelling is all the rage. Without a compelling story, we are told, our product, idea, or personal brand, is dead on arrival. In his book, Tell to Win , Peter Guber joins writers like Annette Simmons and Stephen Denning in evangelizing for the power of story in human affairs generally, and business in particular.
There’s work that makes you jealous, and work that inspires you, and sometimes both at the same time.
Editor’s note: Rico Andrade a former executive producer at Transvideo Studios and Picturelab . Follow him on Twitter @andrade_rico . Two years ago, Jason Kincaid wrote a short but influential post titled “ The Underutilized Power Of The Video Demo To Explain What The Hell You Actually Do .”
When I’m not writing for Fast Company or elsewhere, I make films that help organizations and companies make sense of interesting ideas .
This year marks the third anniversary of the Rotman Design Challenge.