Why Storytelling Is The Ultimate Weapon. In business, storytelling is all the rage.
Without a compelling story, we are told, our product, idea, or personal brand, is dead on arrival. In his book, Tell to Win, Peter Guber joins writers like Annette Simmons and Stephen Denning in evangelizing for the power of story in human affairs generally, and business in particular. Attention to detail — Goliath Sportswear. Goliath Sportswear - Morgenland. Premium Inc attention to detail LINK: International Clothing Company Premium Inc came to us with one of their brands and a simple question.
Introducing Chrome for Android Beta. Ericsson Creates 36 UIs In 30 Locations, To Teach About The Internet's Infrastructure. There’s work that makes you jealous, and work that inspires you, and sometimes both at the same time.
This simple-yet-over-the-top corporate promo, by Swedish creative agency House of Radon, falls into that third category. The brief they got from Ericsson would make even an actuary’s eyes glaze over: "Show how a multi-purpose, multi-technology network node enables operators to meet their three priorities in relation to data traffic explosion: differentiation, control and monetization. " Radon’s solution? Go big: They designed three dozen touchscreen UI concepts to visualize Ericsson’s message and filmed them in 30 different locations in just three days. The Rise Of The Explainer Video. Editor’s note: Rico Andrade a former executive producer at Transvideo Studios and Picturelab.
Follow him on Twitter @andrade_rico. Two years ago, Jason Kincaid wrote a short but influential post titled “The Underutilized Power Of The Video Demo To Explain What The Hell You Actually Do.” 3 Tips For Selling A Geeky Idea To Everyone. When I’m not writing for Fast Company or elsewhere, I make films that help organizations and companies make sense of interesting ideas.
One of my frequent partners is National Public Radio, and a while ago they asked me to help them get the word out about their Android app. Their interesting idea was this: Because the app was open-source, anyone could help design and develop it--and not just hackers, but everyday listeners, too. My brief: Come up with a way to film "open-source app development" in a way that was appealing to geeks but not so technical that it scared off regular people, too.
Quite a design challenge. Here’s the solution I came up with, which just won an AIGA 50 award in Washington, D.C. Need To Solve A Tough Business Problem? Look Beyond The MBA's. This year marks the third anniversary of the Rotman Design Challenge. It started out as a commendable experiment by the school’s Business Design Club to expose MBAs at the University of Toronto’s Rotman School of Management to the value of design methods in business problem solving. This year, the competition drew teams from a few other MBA schools and some of the best design schools in North America. As a final-round judge, I had a front-row seat to the five best solutions to the competition’s challenge: To help TD Bank foster lifelong customer relationships with students and recent graduates while encouraging healthy financial behaviors. Both this year and last--the two years that Rotman invited other schools to participate--business school students were slaughtered by the design school students.
Of the 12 Rotman teams this year, not one of them made the final round.