Social Media Tips for High-End Retail: Inside Herman Miller. You’re working for a 100-year-old company that sells some of the most iconic high-end furniture designs of all time. How do you reach out to your fans and clients on Twitter and Facebook? Well, for one, you might not abbreviate: No LOLs, BRBs, or ttyls. At least that’s a rule Ron Reeves follows on the job. Ron is the public relations and social strategist at Herman Miller—a HootSuite customer and one of the world’s most prestigious and well-known furniture companies. And since 2011 he’s been leading Herman Miller’s social media strategy and managing all of their five social channels, including Twitter, Facebook, Pinterest, LinkedIn, and YouTube.
But interestingly, Herman Miller’s overall strategy is less about restrictions and more about being widely accessible. Ulara Nakagawa: What are the benefits of social media for a brand like Herman Miller? Ron Reeves: Social media makes us more accessible. RR: Sure. UN: What kinds of people do you target through your social media messaging? 1. 2. 3. Twitonomy. Twitonomy is a new Twitter analytics tool that, according to the site does the following: Get detailed and visual analytics on anyone's tweets, retweets, replies, mentions, hashtags... Browse, search, filter and get insights on the people you follow and those who follow you Monitor your interactions with fellow users of Twitter: mentions, retweets, favorites... Backup/export any user's tweets to an Excel spreadsheet in just one click Monitor tweets from your favorite users, lists and keyword searches Find out easily those you follow but don't follow you back Easily add & remove people you follow to your lists Get the list of the followers you don't follow back Add and remove people in batch to your lists Browse, search, filter and sort your lists Track clicks on the links in your tweets I've briefly played around with it, and it looks very helpful, and pulls up some really fun statistics for you.
Why the new Facebook Graph Search is important for librarians. Well, the news is well and truly out now, and as many people have been predicting, Facebook has launched their own search engine. The video at the end of my post gives you a quick overview of a few of the things that it's goingo to cover, but I'm obviously interested in looking at it in terms of the information professional. It's being rolled out slowly, with limited testing in the United States, so the rest of us will have to wait awhile before we can start to play with it, but you can request early access as well. It's still very basic at the moment, but the thrust of where Facebook is taking search is very clear. To start with, it's NOT a web search engine. Graph search is starting out around the Ps - People, Places, Photographs.
So, up until now, Facebook has been about you and your friends. This is where the value and importance of Facebook Graph Search starts to come into play, and hopefully you're already seeing how a library could utilise this. The 10 Types of Social Media Addicts [INFOGRAPHIC] Social media addiction: a disease likely affecting millions, but one that's hard to track because it comes in many forms.
The afflicted may reveal themselves as serial likers. They may have push notifications set for the most minor of social media updates. They may self-identify as "mavens," "gurus" or "ninjas. " But regardless of their appearance, they do walk among us. Of that we can be sure. The following infographic, which comes by way of the marketing software company Marketo, details 10 of the most common types of social media fiends. There's "The Constant Checker," who can't go more than a few minutes without looking at his Twitter mentions or Instagram likes.
Any of these stereotypes hit a little too close to home? Common Craft. Web 2.0 for arts and humanities researchers (278) BBC Internet Blog: BBC Online Briefing Spring 2012: The Participation Choice. How to Learn from a Conference You Aren't Attending. Continuous professional development is a critical part of a trainer’s work. We often think of it from the perspective of our learners, but need to think of it from our personal perspective as well.I think of this now as I prepare to attend the ASTD International Conference and Exposition next week in Denver.
Conferences are one of the best professional development opportunities for trainers, as it allows you to step outside of your day-to-day duties and focus exclusively on your development for a few days.The problem is, they can be expensive. Between conference fees, travel, and meal expenses, a conference can easily cost $2,000 or more. Some individuals and organizations just can’t afford that type of expense.
For me, the best tool for extracting learning from a conference remotely is Twitter. The backchannel consists of Twitter users that are actively posting tweets during an event. Viewing the Live Tweet Stream Most conferences today now have a hashtag associated with them. Learning and performance. Which Social Network Should You Use -- and When? [INFOGRAPHIC] Bottlenose - A Smarter Way To Surf The Stream.
LSE social media prezi. The Shy Connector. Social media: A guide for researchers. Social media is an important technological trend that has big implications for how researchers (and people in general) communicate and collaborate. Researchers have a huge amount to gain from engaging with social media in various aspects of their work. This guide has been produced by the International Centre for Guidance Studies, and aims to provide the information needed to make an informed decision about using social media and select from the vast range of tools that are available.
One of the most important things that researchers do is to find, use and disseminate information, and social media offers a range of tools which can facilitate this. The guide discusses the use of social media for research and academic purposes and will not be examining the many other uses that social media is put to across society. Social media can change the way in which you undertake research, and can also open up new forms of communication and dissemination.
Web materials 1: Links and resources. Writing for Blogs. QR Codes, Location Based Services, & Augmented Reality for Libra...