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Content Creation Toolbox

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Pablo by Buffer - Design engaging images for your social media posts in under 30 seconds. Free Beautiful Online Survey & Form Builder. S Blog Topic Generator. Keyword Research and Competitive Analysis. Tools Concept Creating a Comprehensive Keyword List Using SEMrush to Research and Improve Keywords Swiss Made Marketing Using SpyFu Creating an “All Terms List” Competitive Analysis Using Swiss Made Marketing For Competitive Analysis Using Link Research Tools for Competitive Analysis The Nuts and Bolts of Competitor Analysis Competitive Analysis For AdWords Creating a Mind Map Conclusion Keywords are the foundation for any PPC, SEO or Outreach campaign.

Keyword Research and Competitive Analysis

In this article, we’ll walk you through the process of keyword research from the point of view of SEO. Tools Here are the tools you’re going to need: Concept When brainstorming for keywords, where should you start? Before you go much further, you’ll need to understand the theoretical construct around keyword research.

Now we’re going to think of Head Terms that are related to our Bucket Term. As you can see, Head Terms aren’t variations on our Head Term, but topics closely related to our Bucket Term. Next come Long Tail Keywords and Body Keywords. Icon. How To Audit Your Content Marketing Plan. Part One of the series on content marketing discussed how to set goals for a content marketing strategy, and explained that the goals relied largely upon the balance between desired outcome of the campaign, and exploiting the strengths and weaknesses of the content marketing theory.

How To Audit Your Content Marketing Plan

Now that the goals of the campaign have been established–therefore setting the parameters to which the campaign adheres–it’s time to focus on the content portion of the strategy. At its heart: content marketing is still a marketing strategy. We know the role that strategy plays, and the role that content plays in it, but how can the two work together efficiently, when they have separate goals. The balance between content marketing and content strategy is delicate. Why No One’s Reading Your Marketing Content. There’s been plenty written about how to create smart digital marketing content.

Why No One’s Reading Your Marketing Content

But less attention gets paid to what happens after you click “publish” and whether your videos, infographics, social media posts, and other pieces of content are actually reaching the right people. According to Altimeter, only a quarter of content marketers actually invest in distribution, even though more than half recognize that it’s a critical need. Having a smart distribution model is just as important as developing good content in the first place — it’s how you bring in more business. So I’ve put together a distribution strategy refresher. Here are the critical steps for getting your content where it needs to go. Live. Live two-way studio quality audio, broadcast to many different types of professional IP-codecs Features for all platforms RTP over UDP low-delay streaming, two-way, so including return channelN/ACIP compatible1-Way shoutcast/icecast streamingRecord while broadcastingPlay prerecorded material while broadcastingStream cloning, send redundant streams via 3G, Wifi , Ethernet simultaneously.Codecs: MP2,AAC, AAC-HE, AAC-HEV2,G711,G722,ULCC,Linear24-bit ULCC audio codec, 44.1 to 384 kHz sample-rate.Sample-rate from 44.1 to 384 kHzASIO support on WindowsStudio quality audioConstantly updated to the latest IP-technology and standardsFree help desk via email Currently supported devices (August 2013)

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The Notecard System: The Key For Remembering, Organizing And Using Everything You Read. After the response to this recent LifeHacker piece, I thought I would explain the system I use to take notes, research books and keep track of anecdotes, stories and info I come across in my work.

The Notecard System: The Key For Remembering, Organizing And Using Everything You Read

This isn’t the perfect system. It might not work for you. All I can say is that since learning it about 7 years ago, it has totally transformed my process and drastically increased my creative output. It’s responsible for helping me publish three books in three years, (along with other books I’ve had the privilege of contributing to), write countless articles published in newspapers and websites, send out my reading recommendations every month, and make all sorts of other work and personal successes possible. Now to be clear, this is not “my” notecard system. I hope it inspires your own method. The System -It’s difficult to describe this in any linear way so I am just going to do this in kind a brain dump way.

“Don’t be the slave of circumstance.” Here are some quotes from my Strategy cards: You are the content you publish. Storify · Make the web tell a story. Online Meetings & Webinar Software - Fast & Free with MeetingBurner. Camtasia, Screen Recorder and Video Editor. Jumping-off Photos: Free Creative Commons & Stock Images for your Blog. 5 Starter Challenges. Word Swag App - Generate Cool Text, Words & Quotes on Your Photos. Call Recorder for Skype - The Skype Audio/Video HD Call Recording Solution for Mac. Infographics & Data Visualization.

Piktochart: Infographic and Graphic Design for Non-Designers. Screen Recording and Screencasting Software - Overview - Telestream ScreenFlow. Record Anything.

Screen Recording and Screencasting Software - Overview - Telestream ScreenFlow

Webinar & Online Conference. Online Form Builder with Cloud Storage Database. Rev - Audio Transcription and Document Translation.