Pablo by Buffer - Design engaging images for your social media posts in under 30 seconds. Free Beautiful Online Survey & Form Builder | Typeform. S Blog Topic Generator. Keyword Research and Competitive Analysis. Tools Concept Creating a Comprehensive Keyword List Using SEMrush to Research and Improve Keywords Swiss Made Marketing Using SpyFu Creating an “All Terms List” Competitive Analysis Using Swiss Made Marketing For Competitive Analysis Using Link Research Tools for Competitive Analysis The Nuts and Bolts of Competitor Analysis Competitive Analysis For AdWords Creating a Mind Map Conclusion Keywords are the foundation for any PPC, SEO or Outreach campaign.
In this article, we’ll walk you through the process of keyword research from the point of view of SEO. Tools Here are the tools you’re going to need: Concept When brainstorming for keywords, where should you start? Before you go much further, you’ll need to understand the theoretical construct around keyword research. Now we’re going to think of Head Terms that are related to our Bucket Term. As you can see, Head Terms aren’t variations on our Head Term, but topics closely related to our Bucket Term.
Next come Long Tail Keywords and Body Keywords. Icon. How To Audit Your Content Marketing Plan. Part One of the series on content marketing discussed how to set goals for a content marketing strategy, and explained that the goals relied largely upon the balance between desired outcome of the campaign, and exploiting the strengths and weaknesses of the content marketing theory. Now that the goals of the campaign have been established–therefore setting the parameters to which the campaign adheres–it’s time to focus on the content portion of the strategy.
At its heart: content marketing is still a marketing strategy. We know the role that strategy plays, and the role that content plays in it, but how can the two work together efficiently, when they have separate goals. The balance between content marketing and content strategy is delicate. Kristina Halvorson defines the former as the “creation, publication, and governance of useful, usable content.”
Naturally, the best results occur when the content strategy is shaped within the “approach of content marketing.” Content Gap Analysis. Why No One’s Reading Your Marketing Content. There’s been plenty written about how to create smart digital marketing content. But less attention gets paid to what happens after you click “publish” and whether your videos, infographics, social media posts, and other pieces of content are actually reaching the right people.
According to Altimeter, only a quarter of content marketers actually invest in distribution, even though more than half recognize that it’s a critical need. Having a smart distribution model is just as important as developing good content in the first place — it’s how you bring in more business. So I’ve put together a distribution strategy refresher. Here are the critical steps for getting your content where it needs to go. Optimize for search and for mobile. Design a modular but cohesive content plan. Segment your audience. Create relationships with branded publications and sites. Pay for distribution. Share with relevant communities. Reach out to influencers in your market. Live | Luci. Live two-way studio quality audio, broadcast to many different types of professional IP-codecs Features for all platforms RTP over UDP low-delay streaming, two-way, so including return channelN/ACIP compatible1-Way shoutcast/icecast streamingRecord while broadcastingPlay prerecorded material while broadcastingStream cloning, send redundant streams via 3G, Wifi , Ethernet simultaneously.Codecs: MP2,AAC, AAC-HE, AAC-HEV2,G711,G722,ULCC,Linear24-bit ULCC audio codec, 44.1 to 384 kHz sample-rate.Sample-rate from 44.1 to 384 kHzASIO support on WindowsStudio quality audioConstantly updated to the latest IP-technology and standardsFree help desk via email Currently supported devices (August 2013) iPhone 3GS, iPhone 4, 4S and 5, iPad 1, 2 , 3rd and 4th generation.Apple MAC computer with OSX 6.6 minimumPC/laptop/netbook with Windows XP, Windows Vista, Windows 7, Windows 8Linux computers PC/laptop/netbookAndroid phones and tablets.BlackBerry Z10, Q10 and Q5.
Apple Windows Linux Android BlackBerry 10. The Notecard System: The Key For Remembering, Organizing And Using Everything You Read. After the response to this recent LifeHacker piece, I thought I would explain the system I use to take notes, research books and keep track of anecdotes, stories and info I come across in my work. This isn’t the perfect system. It might not work for you. All I can say is that since learning it about 7 years ago, it has totally transformed my process and drastically increased my creative output. It’s responsible for helping me publish three books in three years, (along with other books I’ve had the privilege of contributing to), write countless articles published in newspapers and websites, send out my reading recommendations every month, and make all sorts of other work and personal successes possible.
Now to be clear, this is not “my” notecard system. If anything, I use a perverted version of a system taught to me by the genius Robert Greene, when I was his research assistant. I hope it inspires your own method. The System “Don’t be the slave of circumstance.” -Get in the habit. You are the content you publish. | Scoop.it.
Storify · Make the web tell a story. Online Meetings & Webinar Software - Fast & Free with MeetingBurner. Camtasia, Screen Recorder and Video Editor. Jumping-off Photos: Free Creative Commons & Stock Images for your Blog. 5 Starter Challenges. Word Swag App - Generate Cool Text, Words & Quotes on Your Photos. Call Recorder for Skype - The Skype Audio/Video HD Call Recording Solution for Mac. Infographics & Data Visualization | Visual.ly. Piktochart: Infographic and Graphic Design for Non-Designers. Screen Recording and Screencasting Software - Overview - Telestream ScreenFlow.
Highest Quality Recording ScreenFlow has the best screen recording available – even on retina displays. Built in Stock Media Library Spice up your videos with access to over 500,000 unique media clips from directly within your ScreenFlow projects. iOS Recording Record your iPhone or iPad screen for high quality app demos. Easy to Learn, Easy to Use ScreenFlow’s intuitive UI allows everyone to create amazing content in minutes. Powerful Video Editing Tools Add pro touches to your videos with transitions, text animations, video animations, freehand annotations, multi-channel audio and more.
Professional Animations & Motions Graphics Animate graphics, titles and logos with built in video and text animations. Better Tools for Software Tutorials Use Styles and Templates to make editing a series of Software tutorials quicker and easier. Streamlined Media Management Closed Caption Support Use ScreenFlow’s caption editor tool to add, edit and even burn in ADA compliant soft subtitles to your videos. Webinar & Online Conference | GoToWebinar. Online Form Builder with Cloud Storage Database | Wufoo.
Rev - Audio Transcription and Document Translation.