The Hype Machine. Jack White's Third Man Records tells the world: Your Music City is not dead | Cover Story. It's an October night in Music City, a Friday, in a gritty industrial no-man's-land between downtown and The Gulch.
Two years ago, nobody but street people and strip-club habitués would have been found down here after dark. Tonight, though, outside a black brick building beside the railroad tracks, a line of eager music fans wraps around the block. The occasion is the Next Big Nashville festival.