Dancing with the Cards: Quick-and-Dirty Analysis of Card-Sorting Data. By Shanshan Ma Published: September 20, 2010 “User researchers frequently use card sorting to understand how users perceive the structure of a Web site and the ideal way for them to navigate through the site.” User researchers frequently use card sorting to understand how users perceive the structure of a Web site and the ideal way for them to navigate through the site. Usually card sorting starts with doing an inventory of a Web site’s content, then creating a card for each stand-alone piece of content.
Researchers recruit participants for a card sort from a Web site’s target audience, then ask them to group the cards into categories that make sense to them. There are two methods of card sorting: open card sorting and closed card sorting. Challenges of Card Sorting “In practice, I have found that, while card sorting is easy to conduct, it presents several challenges that likely prevent researchers from using this method more.” A Recent Experience Step 1: Identify the Common Categories Summary.
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