The Ultimate Glossary: 120 Social Media Marketing Terms Explained. On the web today, things change fast. New applications launch every day, and existing applications continue to evolve and add new features. Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. Even the Merriam-Webster Dictionary started adding a few to its collection! Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important.
I hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing. AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. Blog - Blog is a word that was created from two words: “web log.” 5 Excellent Cloud Tools You Should Be Using. It seems like everything is moving to the cloud from documents to photos to podcasts; plus more and more services are implementing cloud storage for security reasons.
While 10 years ago you needed to have actual space on your computer or mobile device in order to save and access files, now you really don’t need much because free cloud storage is everywhere. Since there are so many new and useful cloud tools that are regularly popping up on the scene, I decided to share 5 that I feel are extremely beneficial to bloggers and social media users. So here are 5 excellent cloud tools that you should be using, if you aren’t already. Pogoplug Plain and simple, Pogoplug is “cloud storage for your mobile life”. Pogoplug is great for streaming music, movies and photos from your mobile device. ZeroPC ZeroPC is known as “your content navigator for the cloud”. ZeroPC has mobile apps for the iPad and Android and can run in Firefox, Chrome, Safari, and Internet Explorer. SideCLOUDload Mougg Flapcast. Higher education web resources from A to Z. It may be I’ve been reading too many children books lately, but everything seems to be pointing back to those 26 symbols we know so well.
It’s all about the A-B-C’s in education, why should resources for higher education professionals be any different? A is for Analytics. The beauty of the web is the wealth of information cataloging user behavior. Karine Joly interviewed Avinash Kaushink on the subject and posted a great story here: Avinash Kaushik on Higher Ed Websites and Web Analytics. B is for Blogs. C is for Content. D is for Dave Olsen. E is for the E-Expectations Report. F is for FacebookGate. G is for Google+. H is HigherEdLive. I is for Internet Meme. J is for the Jerks, Trolls and Bullies. K is for Klout. L is for Location-based services.Plenty of location-based servies are entering the higher ed space, each in its own way: See Foursquare for Universities, Gowalla Check-In Challenge and SCVNGRU.
M is for Mashups. N is for Ning. O is for Open Source. Q is for QR Codes. 6 Ways Digital Learning is Changing Teaching. Email Share December 1, 2011 - by Tom Vander Ark 0 Email Share I visited Wireless Generation , a leading education technology company, in Brooklyn this week.
In a discussion about Getting Smart , a couple dozen employees including teachers and technologists asked great questions about the future of learning. Here are two more. As someone who has, within the last decade, been a student and a teacher, as well as administrative support, I was very interested by the parts in your book when you made it clear that educational institutions are evolving. There will be a half a dozen significant changes in teaching in this decade. Model differentiation will proliferate over the next decade as school developers invent new ways to blend online and onsite experience around competency-based pathways. The second profound change underway is the shift from the individual practitioner to more collaborative and team based teaching. Fifth, the work is getting more data driven.
600 Ressources en Flash pour l’école. « e-teachers. Les médias sociaux en images et avec humour. Le blog de la formation professionnelle et continue. 150 réseaux sociaux incontournables pour un Community Manager. Shoestringmedia.com. Réseaux sociaux: "N'attendez pas que les recruteurs vous trouvent" Social Media's Slow Slog Into the Ivory Towers of Academia - Josh Sternberg - Technology. Underpinning a disdain for social media in higher education is the assumption that incoming students have an inherent aptitude for new technologies "If you took a soldier from a thousand years ago and put them on a battlefield, they'd be dead," Howard Rheingold, a professor teaching virtual community and social media at Stanford University, told me one morning via Skype.
"If you took a doctor from a thousand years ago and put them in a modern surgical theater, they would have no idea what to do. Take a professor from a thousand years ago and put them in a modern classroom, they would know where to stand and what to do. " Terms like "digital native" and "digital immigrant" have been used by marketers as a way of differentiating generations. This tale is not new. But as social interactions and technologies mature, there has been a swing in the pendulum. Teaching Social Media Theory "As faculty, we're always trying to engage our students better," Smith-Robbins says. Image: Creative Commons. How social video is changing online advertising. Social media is changing the way brands use online advertising.
One of the most striking examples of this change is social video, where users opt-in to view videos on their own, and then share them or take other actions. Unlike pre-roll, expanding banners, and other interruptive video units, social video puts users in control. This new structure challenges long-held beliefs about the efficiency of traditional reach-and-frequency spending, and it has made social video one of the hottest new segments of online advertising.
We recently released data that shed light on social video trends and usage patterns. The study was based on a sample of more than 13 million user-initiated video views between January 1, 2011 and September 30, 2011. Following are some of the key insights from our study. Humor worksHumorous videos are prominent within the social video space, accounting for four-in-10 campaigns. Social video is rewriting the advertising rules of engagement. The Virtues of Video. What if your struggling students could view demonstrations of difficult math concepts as often as necessary?
Picture your students asking questions of an expert diver as she explores Australia's Great Barrier Reef. Or imagine a motivated student in a remote location attending an advanced placement physics class without leaving home. Providing such enriching learning activities, even with limited funds, is no fantasy; it's possible through live, interactive video. Much of what we define as education can now take place anywhere, anytime—and much of it can be acquired free through resources available over the Internet. Videoconferencing: Engaging Millenials As early as the 1980s, students in rural areas of Alaska, Washington, Texas, and Oregon connected to teachers through interactive videoconferencing. Interactive videoconferencing is often a good solution for resource-strapped school districts that can't afford to hire more teachers.
When learners are engaged, retention occurs. References. Twitter. 50 Brilliant Apps to Enhance Your Twitter Experience. Without a doubt, Twitter is one of the best innovations of the century.
It’s a simple idea coupled with a simple interface that took them to the stratosphere. But after a few years and millions of dollars in venture funding, Twitter’s simplicity isn’t what people are looking for anymore. New features are hard to come by, and whatever pushed out is just way too cosmetic. Right from the start, most of the innovation in the Twitter ecosystem has been coming from third party developers. They outsmart the Twitter team every step of the way. Hootsuite HootSuite Hootsuite is the ideal choice if you are a social media power user to stay on top of your social media. Genre: Monitoring and AnalyticsPricing: From $5.99 per monthFree Account: AvailableMultiple Accounts: SupportedSupport for Other Social Networks: Available SocialOomph SocialOomph SocialOomph is another equally capable web app to stay on top of social trends.
CoTweet cotweet Seesmic Seesmic Twellow Twellow Klout Klout Strawberryjam Strawberryjam. How to Find the Best Twitter Hashtags. Diigo/My Library. Has Facebook Killed Email? [Infographic] These days, if I meet a new friend we add each other to Facebook.
If the person is particularly fascinating, I try to get their Twitter. If it’s a work colleague, I ask them to link me on LinkedIn. Email is an afterthought. But Visible Gains has done some work to really figure out the answer to the tough question — is email dead? Visible Gains designed this infographic about effective ways to communicate over the Internet. Toute l'info sur Foursquare. Social Intelligence. Google + - Another Tombstone for the Social Media Graveyard? MySpace, Bebo, Friendster, Google Wave, Google Buzz, Ping.
All brand names that meant something once, some of which had tens of millions of users in the online social space, all have something else in common; they tried to be David to Facebook’s Goliath and came off worse. All of them brought something new to the online social space, a different way to interact with other members, a quirky feature or niche focus. All of them also went the way of the Dodo (barring a few clingy tumbleweeds), and most of those features have been aped by Facebook. The reasons for their failures are varied, but the end result is the same. Facebook continues to dominate our online social interactions, and with the external feed integration changes Facebook announced at F8, it seems they want to become the landing page for your entire internet experience.
There have been contenders who have stuck it out though; Twitter is a great example of a social network which has managed to hold its own. Facebook fatigue? Is Google Making us E-tards? While recently at a friendly gathering of young hooligans, I found myself engaged in a lighthearted debate on how the advent of the internet is affecting the brains of the youth.
I must confess, despite having done little research on the subject, I had already made conclusions of my own based on personal experience. My opinion was (and still is) that the internet is ultimately expanding the possibilities of innovation for the coming generations. It is a catalyst for open communication and will provide us with mental framework that will propel the geniuses of our time forward with more vigor than ever before. The person I was talking to did not agree with my somewhat sunny view of the internet. She said that the invention was making people dependent on it as an extension of their brains, and leaving little room for new ideas or improvisation.
In fairness, there is ample evidence for both conclusions in current events and our daily lives. Share This Infographic. Panorama des réseaux sociaux en France, Infographie. Cours 8 – Réseaux sociaux et identité numérique.