21_Principles_of_Goal_Setting. Mastery vs Performance Goals. SMART Goal Setting: Good for KPI's, MBO's, BBQ. The “SMART” goal setting methodology is well known (“SMART” goals are “Specific, Measurable, Assignable, Realistic and Time-related”).
In a recent webcast Iconixx Software’s Bruce Jackson and Carolyn Jenkins described how SMART goal setting should apply to KPI (“Key Performance Indicator”) development. KPIs are often used as a kind of short-hand for describing performance objectives in sales compensation programs (as are their equally ubiquitous and roughly analogous cousins “MBOs,” which stands for “Management by Objective”).
Jackson and Jenkins discuss their merits in the context of Sales Performance Management (“SPM”), in their session “The Importance of KPIs in SPM.” [It’s perhaps a good time to point out that all the really solid management ideas should be communicated anagrammatically, btw.] KPIs, say Jacobson and Jenkins, allow sales managers to consistently define performance, identify developmental needs, and direct focus around important objectives.
Forget About Setting Goals. Focus on This Instead. We all have things that we want to achieve in our lives — getting into the better shape, building a successful business, raising a wonderful family, writing a best-selling book, winning a championship, and so on.
And for most of us, the path to those things starts by setting a specific and actionable goal. At least, this is how I approached my life until recently. How to Use Pocket Like a Pro to Save Everything from the Web. Mastery vs Performance Goals.