Organisational development. Groups. Qu'est-ce qu'un bon mailing en 5 points ? - MJ MEDIA agence de communication. Si vous pensez que le mailing est dépassé ou inefficace, vous vous trompez.
C'est le meilleur outil pour communiquer, fidéliser et vendre. 40% des professionnels ont déjà acheté un produit ou service et ont renouvelé l’opération une ou plusieurs fois suite à la réception d’un message publicitaire. (Source : SNCD) Néanmoins, rédiger un bon mailing répond à des règles de base incontournables afin d'atteindre les objectifs que vous vous serez fixés.
Voici mes recommandations en 5 points : 1 La bonne cible C'est la règle n°1. 2 L'expéditeur Le destinataire doit vous reconnaître ; nommez donc cet espace (votre nom ou celui de votre entreprise). 3 L'objet Choisissez un titre "gourmand" et pertinent qui donne envie d'ouvrir le mail. 4 Le contenu Chaque mail doit impérativement être dédié à un SEUL produit, service ou action précis. Ne cherchez pas à vendre dès le premier mailing : promotionnos produitsnotre société mais tentez plutôt d'éveiller la curiosité et/ou l'intérêt de vos lecteurs. A meeting of minds: how clever conversations underpin great project management. Meetings may often seem like a waste of time, yet new research suggests that they are essential part of effective project management.
The problem is not the meetings, but what people say in them. Get that right; facilitate common understanding between team members, and project success follows. 4 min read Stéphanie Missonier is a Professor of IT Strategy & IS Governance, and Project Management. Her interests focus on project management and understanding the reasons for project failure and trouble. For many employees meetings are the bane of organizational life. Just when everyone seems to be on the same page the project manager discovers some people are reading from a different script entirely. As most managers will confirm, projects rarely run smoothly. Mastrogiacomo and his colleagues have a solution. The ground that projects are founded on moves. This is where the ideas of Herbert Clark, a psycholinguist and professor of psychology at Stanford University in the US can help.
Public speaking. The Secret to Effective Motivation - HBR IdeaCast. An interview with Heidi Grant Halvorson and E.
Tory Higgins, authors of Focus: Use Different Ways of Seeing the World to Power Success and Influence. For more, see the article Do You Play to Win–or to Not Lose? Download this podcast SARAH GREEN: Welcome to the HBR IdeaCast from Harvard Business Review. I’m Sarah Green. They’re both based at Columbia, where Heidi is the associate director of the Motivation Science Center. HEIDI GRANT HALVORSON: Thanks. E. SARAH GREEN: So at the core of the book is the concept of motivational focus, specifically what you call prevention focus and promotion focus. E. And so we can approach pleasure and avoid pain in a promotion way or in a prevention way. So that’s the promotion kind of pleasure and pain. And pain is when you fail to do that, when you actually make mistakes, when you lose that satisfactory state.
One of my students was a vice president of Boeing. And to his surprise, it didn’t work.
Mediation. Mastering the Art of Influence for Business Leaders. A CFO persuades a highly regarded controller to leave a comfortable job and join her company.
A department head inspires his team to put in the extra effort needed to make a seemingly impossible deadline. A company strikes a deal with a key supplier to jointly expand into an emerging market. In these examples and scores like them, the factor that often spells the difference between success and failure is “strategic influence.” It’s a concept that originated in the military, to describe one country’s ability to shape another country’s actions and policies. In that sphere, influence largely equates to power. Strategic influence is quickly becoming a critical skill because the nature of work is changing: success now depends on the ability to collaborate with all parts of the organization and to manage a web of connections that spans the broader business community. Stay Connected The first step in growing your strategic influence is to make time for it, which is not easy.