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Join these brands' efforts of staying ahead of the social media curve by joining-and having fun with- Pinterest. January 09, 2012 We've all been hearing a lot about Pinterest lately, so you're probably wondering whether you should take the plunge and create a profile for your company. We say you go for it, especially if women are your target consumers–70 percent of pinners are female. Pinterest has a highly engaged audience–a reported 3.3 million users logging more than 421 million page views–so there's plenty of opportunity for brands to flesh out pinboards and catch pinners' eyes. First, let's go through a quick explanation of how it works. Upload it directly to Pinterest from your phone, computer, etc.Use the Pin It bookmarklet on any site on the web to pin the item–it will be pinned with the URL, so you can always go back to the original source.Repin other people's pins, either by seeing what your friends have posted or browsing the dozens of categories on the site.
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