Why The YouTube Keyword Tool Is So Amazing For Link Building. Responsive Design Alone Is Not Mobile SEO. Finally, Google and Bing have both made it official that for mobile search, it is best to have One URL to Rule Them All, something I have been advocating for over 2 years. At the recent 2012 SMX Advanced iSEO session, Cindy Krum stepped in to represent the “one URL” approach in the session’s debate vs the m. strategy. Although the one URL approach with responsive design is preferred by the search engines, that alone is not Mobile SEO. Using responsive design to render for different devices under one URL is a great first step, but that means assuming the same keyword trend and intent applies to all devices. This article you are reading on Search Engine Land uses simple responsive design via the WP-Touch plugin for WordPress, as it simply changes the presentation for smartphone viewers while retaining the exact same content and the exact same Meta information targeted toward desktop searches…this approach works fine for news and blogs.
How Pandas & Penguins Change Your Link Building Strategy. Who would have thought that two seemingly innocent zoo animals could cause such an uproar in the SEO industry? You’re probably tired of hearing about Panda and Penguin. I don’t blame you. Articles seem to pop up daily about how it affects your site and what you can do to recover from the algorithm updates heard ‘round the world. Hell, there are even YouTube videos about them. You could say this is just one of those articles.
Our post-Panda lowest days (weekends) equal our pre-Panda peak days (Tuesdays – Thursdays). Build A Bridge & Get Over It I used to buy links. You can’t change the past so rub some dirt on it, and walk it off. Put your focus on building good quality links rather than trying to fix all of your crappy ones. No Link Left Behind I’ve never met a link I didn’t like. We used to only go after one-way links in the footer or side-bar of a website. An Anchor Text Melting Pot Some people go by a ratio of 7:3 branded to non-branded keywords.
Patience, Grasshopper. A Link Building Blueprint: The Foundation. Over the next several months, I plan to use my column here at Link Week to lay out a link building blueprint you can use as a guide in your linking efforts. We’ll start with foundational tactics and some of the side opportunities they offer, and keep going into the more detailed “advanced” techniques toward the end. If you follow the blueprint and implement what we cover, by the end of the series you should have a nice collection of links. Before I start, let’s take a quick look at what happened last week with Google’s algorithm tweak, how it may affect your linking and why now more than ever it’s a good idea to use a wide variety of link building tactics. Google Pushes Back Recently there’s been a ”spate of stories“ on Google’s search quality by bloggers in a wide variety of industries, including the search marketing community.
“even stronger action on content farms and sites that consist primarily of spammy or low-quality content“. (Collectively referred to as Associations) Both Yahoo! A Link Building Blueprint: Utility Linking. Almost every SEO I know spent the better part of last week discussing recent changes Google made to its ranking algorithm. This update hit some webmasters hard while others went unscathed, and results still seem to be settling out. Nothing I’m working on was impacted (knock wood) probably because I tend to use a wide variety of linking tactics over a broad spectrum of sites. I think it makes a lot of sense to diversify my linking efforts, if any of my partner sites are dinged in an update, I’ll be fine since I have a lot of additional links out there working for me. This week’s blueprint tactic is known as “utility linking”, it’s a great way to increase your backlinks and help insulate your pages from algo shifts. The basic premise behind utility linking is simple: using various pre-set phrases plus your keywords, you find sites to add your content to.
Sounds pretty straightforward right? Begin With Simple Link Searches So far, I’ve spent 15 minutes working for my five links. Finding DMOZ. Search Engine Land: Must Read News About Search Marketing & Search Engines. Can There Really Be 85 Types Of Unnatural Links? I apologize upfront for the title bait. If it worked, good. What’s ironic is I think if every link builder got together in the same room we actually could come up with 85 different types of unnatural links. That is assuming we could all agree on a definition for the term in the first place. But stick with me for a bit here… I don’t want to make light of an issue that is impacting livelihoods, but at the same time, there is a certain aspect the this current “unnatural links” meme that is just silly.
I think I realized we’d reached the tipping point when a client asked me why the links he had pointing to his main site from the 25 other sites he owned was unnatural, since after all, he owned all the sites and wouldn’t he thus naturally interlink them? Removing those unnatural links isn't always easy Isn’t ‘Unnatural’ In The Eye Of The Beholder?
Think about how many products there are manufactured by Proctor & Gamble. Since Google does exist, we will never know. 15 Types Of Unnatural Links 1. Link Building Means Earning "Hard Links" Not "Easy Links" For ages, Google has encouraged people to build links in order to rank well. But in the wake of the Google Penguin Update, it’s become painfully clear to me how many people have failed to understand the inherent quality links part of that link building message. Consider this a wake-up call. Yes, you want links, but links that are hard to get, that take effort to obtain, that you’ve somehow earned, not “easy links.” Yesterday, at our SMX Advanced show, I went on a rant about this. All my frustration recently that so many seem so confused just bubbled out.
Consider this article the tamer, more coherent version of my rant. You Want Links Meant For Humans, Not Google A comment last month here on Search Engine Land articles really drove this point home with me. I wouldn’t submit to directories just because they’re directories. There were even more types of links listed that I didn’t address. I’ve bolded the key part. Some Old Guy Is Yelling & Why Maybe You Should Listen I Blame Google! How To Use Google Instant As A Powerful Link Building X-Ray. Google instant caused a near freak out within the SEO world, but oddly there has not been a peep about Google instant and link building. Have a look at the below Google search results as of 9/28/2010. What? Instant has been out for less than a month and there’s already nearly 40,000 articles about the impact on SEO, (some of which have been truly excellent), but there hasn’t been a single article about the effect instant might have on link building?
Not one? That’s pretty amazing, considering merit based link building remains the single most effective way to assure your site of long term ranking success. My hunch is people realize the algorithm itself was not affected, so the types of links you need to be pursuing would not be affected, thus the story here is that there is no story. Nothing And Everything Changed The final Google search result you get today is the same as before instant. Hey, wait a minute…Let’s look at that again. Google Instant Helps You See Trusted Source Link Streams. 17 Types of Link Spam to Avoid. If the last few months of ranking changes have shown me anything, it's that poorly executed link building strategy that many of us call white hat can be more dangerous than black-hat strategies like buying links.
As a result of well intentioned but short-sighted link building, many sites have seen significant drops in rankings and traffic. Whether you employ link building tactics that are black, white, or any shade of grey, you can do yourself a favor by avoiding the appearance of link spam. It's become very obvious that recent updates hit sites that had overly aggressive link profiles. The types of sites that were almost exclusively within what I called the "danger zone" in a post about one month before Penguin hit. Highly unnatural anchor text and low-quality links are highly correlated, but anchor text appears to have been the focus. I was only partially correct, as the majority of cases appear to be devalued links rather than penalties. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14.