10 Tips For Utilizing Social Media | Mandy Hong | Mandy Hong. 1. Audience acquisition requires action. Every email you write should have a call-to-action, or else the email is wasted. If you aren’t tracking your emails through the marketing funnel already, save time and increase conversions by getting Hubspot’s Signals today. “Signals gives you real-time notifications that will help you have more conversations that matter with real, interested prospects – not spending your time on stale CRM tasks and static to-do lists. 2. KitKat and Oreo were having a friendly fight over a customer’s affection. 3. 4. 5. 6. 7. Example: Best practices for Pinterest No faces in the photosLandscapePlain backgroundsColorful 8. 9. 10. Image source: www.cutestpaw.com And if all else fails…just team up with James Bond. Social media prophet Brian Solis on what post-digital people want.
“As we have become more digital we have also become more human” says social media guru Brian Solis. On the 18th and 19th of February a number of the world’s best social media and digital strategy thinkers will meet at the Recital Centre in Melbourne for the first “Social Business” event. The keynote speaker is Brian Solis, principal of USA based Altimeter Group, futurist and the author of three books including “The End of Business as Usual”. In social media circles he has become something of a prophet. I spoke to Brian last week to get his views on how and why social media is having such a dramatic impact on the way that businesses are evolving. Our discussion centred around how businesses are dealing with managing the changes in communication that social media has brought, and the economics of relationships at scale - a fundamental issue in today’s environment.
This is not a technology issue. Then we have the “Post-Digital Lifestyle” group. InShare185. Quit Trying to DO Social Media and Focus on Business Results. We work with businesses of all shapes and sizes. We help them integrate new media and social technologies combined with traditional and digital marketing to achieve measurable business goals and objectives. We are seeing a pattern of behavior across organizations big and small that is concerning. Marketing leaders work for months to a year or more to finally obtain approval for investment in a social media program. It’s usually (hopefully) approved with an expectation of the following (at minimum): Aligned to top business goals where it can have a positive impact on results.Measurement system inclusive of key performance indicators.Measurable goals and objectives.Governance with a balance of risk management and employee empowerment.Social employee empowerment program inclusive of training.Focus on audience.
Social Media Program Approved – Don’t Lose Your Mind When the project starts everyone is excited about the “big picture.” Stop the Random Acts of Marketing. Infographic: Do-It-Yourself Tactics For Small Business Marketing. Run a small business? Chances are, you’re not just the boss. You’re also the chief marketing officer. It’s tough being both the CEO and CMO, but you’re not alone. How are you planning to spend your limited time on digital marketing? If you’re like your peers, on email marketing, hoping for word-of-mouth and social media. The folks at email marketing company AWeber surveyed 1,500 small business owners to understand how they’ll do online marketing this year.
The results found email marketing a leading tactic, perhaps skewed by the businesses that already know AWeber. Still, email marketing is a popular online marketing activity. Here’s the infographic: Want to know more about the study or get the infographic for yourself? Related Topics: Channel: Strategy | Infographics. 15 Content Marketing Blogs We Love. Content curation is as much a part of our strategy as content creation here at Uberflip (and we’re not the only ones). Not just because we like sharing the information wealth, but because it’s better for everyone that way – you get a variety of content from different points of view instead of the all-Uberflip channel, we get to subsidize our own hard work with other peoples’ hard work, and they get a shout out.
Wins all around! We’re in an especially great position because we’re content marketers talking and learning about content marketing – so everything we read for ourselves is essentially just as valuable for our audience, and vice versa. Everyone on the Uberflip team is constantly reading up about content marketing, lead generation, social media, tech, and the like, and as the Community Manager, I’m actively looking for and sharing the good stuff (Feedly is my second home).
Here’s a list of blogs we visit on the regular, but it’s by no means complete. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. The Content Marketing Journey. The content marketing road is becoming a longer road to travel. In June 2000, there were fewer than 8 million websites. Today that number is greater than 750 million, according to Netcraft.com.
The volume of content on websites—from white papers, blog posts, and eBooks to videos and webcasts—is strewn across each side of the road like flashing signs alerting us to important traffic information ahead or, in some cases, backfires. “With the flood of content continuing to increase, there is no longer scarcity around information,” says Brian Vellmure, who helps B2B and B2C organizations across a variety of industries and sizes accelerate growth through customer-focused transformation initiatives. “This abundance has ironically created scarcity of value. The content marketing road is only going to get narrower. So now the road to content marketing is not just about giving it a test drive, but also about developing a strategy and roadmap to navigate it.
Listen for the Customer Sirens. Tailoring Your Blogs for Local Searches. The search engine optimization world is a very competitive one. Small, local businesses often have a difficult time competing with larger, more powerful organizations. Often, those corporations have impressive websites with a large number of links and other effective marketing tools. You must tailor your blog content for local searches. Aspects of the competition–make sure to clearly determine who you want to search for you When it comes to small businesses attempting to compete with large businesses, it can be an especially challenging situation because, in many cases, the large businesses have local franchises, several branches, or brick-and-mortar stores that compete with those small businesses for the ever-critical online search traffic.
It can be really challenging with the widespread use of mobile devices and the technology that goes with it. It is critical to connect your brand and offerings with your geographic location Pay close attention to relevant local events Conclusion. Pamorama | Social Media Marketing Blog. The State of Content Marketing 2014 ... | Social Media and Marketing. Amphibiox - the test. PureMatter Social Agency. Marketing Resources Library. Amphibiox - home. Amphibiox - home. The Top Digital Marketing Campaigns of 2013. Every year, my friend Gregory Pouy gives a wonderful gift to the {grow} community and the world by putting together a list of the best digital marketing campaigns of the year. You will NOT want to miss this!
This is a global view featuring the best digital marketing ideas from the U.S., Thailand, India, New Zealand, France, Brazil, Argentina, Australia, and South Korea. Set aside a few quiet moments to take in this creative excellence. From tweeting drug traffickers to the world’s craziest job interview, and a Coca Cola campaign aimed at bringing warring nations together to an ad that charges your phone, I guarantee you will spend no more fun, uplifting and inspiring part of your day than when you view these case studies. Are you ready for some fun? Here we go… Gregory Pouy is based in Paris and one of France’s leading marketing bloggers. The Top 10 Digital Campaigns of 2013. InShare47 My colleague Andrew Yeoh and I have put together a list of our favorite digital campaigns for the year with bonus insights on how to create award-winning work.
Everyone loves lists! At least we do. In the spirit of Siskel and Ebert, or in Australia, David and Margaret, we (my colleague Andrew Yeoh and I) decided to put together a list of our favorite digital campaigns of 2013. Hope you enjoy, because agreeing to what entry goes where resulted in a fair bit of pain and disagreement! Enjoy. 10. Erik Hallander: Please don’t tell me this was all staged! Andrew Yeoh: C’mon, you knew this had to be on the list, just for the feel good factor and in time for the holiday spirit!
9. EH: An advertisement for a movie AND a browser? AY: Absolutely immersive experience and the narration by Sir Ian McKellen (i.e. 8. EH: Like any other great idea, "so simple! " AY: Love the fact that it appeals so strongly to the target audience (kids), also brilliantly simple in execution. 7. 6. 5. 4. 3. 2. 1. 20 noteworthy campaigns guaranteed to inspire your own digital marketing. Which campaigns have you seen recently that are defining the digital marketing landscape? Genius can recognise genius, right? So, we asked this question of some ingenious folk shortlisted for Econsultancy and NMA's The Digitals Awards (we'll be handing out the awards on June 27th at a swanky swank bash).
Mark Fallows, Director of Creative Engineering, McCann Mark provided us with an incredible list, which I’m including pretty much in full, so massive props to you, Mark. Play Fanta Fanta - Play Fanta; it's pure branded entertainment. Wendy Clark, SVP of Integrated Marketing, calls it the new Brand Franchise, the “next level in brand communications”. It's a genuine digital story-centric platform that immerses millennials in content generating, playful experiences and encourages co-creation and conversations for the brand. It’s too early to say whether this will be effective but it’s a vision of where other brands and agencies need go. Vodafone Fakka Woman’s retail is really interesting. Tapestry. Geox Amphibiox Casefilm. Louis CK And The Hare Krishnas Can Make You A Better Entrepreneur With This One Trick. Editor’s note: James Altucher is an investor, programmer, author, and several-times entrepreneur.
His latest book is “Choose Yourself!” (foreword by Dick Costolo, CEO of Twitter). Follow James on Twitter @jaltucher. I once wanted to be a stand-up comedian but I was too afraid to even go on a stage. Then I wanted to do a TV show but kept getting rejected. So finally I switched industries and started an Internet business. Louis CK is my favorite comedian.
I first saw him perform live in 1995 or 1996 at the Aspen Comedy Festival. Another time there I asked Al Franken if I could interview him. They both said “no” and moved on. Louis CK did a bit in his last show that was sort of outrageous. Everyone laughs and claps. He has funny delivery. Everyone laughs. He does a few more. But then he hits the entire point of the joke. Society (parents, schools, colleagues, government, etc.) builds up walls. “Listen, listen, you all clapped for dead kids and the nuts.” This was what was funny. Flowers. The 5 Minute Guide To Cheap Startup Advertising. The following is a guest post by Rob Walling. Rob Walling has been an entrepreneur for most of his life and is author of the book Start Small, Stay Small: A Developer's Guide to Launching a Startup.
He also authors the top 20 startup blog Software By Rob, that's read by tens of thousands of startup entrepreneurs every month and he owns the leading ASP.NET invoicing software on the market in addition to a handful of profitable web properties. Imagine that you've just completed version 1 of your product and you're preparing for launch. You’ve greased the wheels with a few bloggers, targeted some keywords with SEO, created a bit of linkbait, and scheduled the press release to launch in the morning. At this point your co-founder turns to you and says: “What are we going to do with the $300 we have stashed away for advertising?”
Consider this your lucky day. The half-life of advertising traffic is zero. Strategy #1: Try to Get Permission Strategy #2: Use Advertising to Test Option #3: Facebook.