Resources. PHASES. CONTEXT LISTS. The New Trend in Office Design: It's all about Collaboration. It’s no surprise that office layout plays such an important role in establishing corporate culture.
Employees spend such a large amount of their time there, that office layout plays an important role in the development of corporate culture whether you like it or not. Office layout is typically one of those things that is hardly thought about. Cool Story, Bro: The Business of Storytelling Explained. The attention we’re giving the term ‘storytelling’ these days is certainly well deserved, but the sheer amount of it simultaneously pushes us closer and closer to that cruddy umbrella-shaped place where words can mean both everything and nothing.
And so, to clarify: the purpose of traditional storytelling is to create engagement by conveying events and messages through words, images or sounds. I’d argue that the same goes for the so-called “business of storytelling” (hat tip to @goonth for that one), but with a strategic twist: engagement, ultimately, as a means of building brand affinity. David Allen.