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Fast Company – Storytelling & Creative Process Tips from the 100 Most Creative People in Business 2012. Our 7 Tenets of Future Storyworlds. At the European Broadcast Union (EBU) TV Summit in Copenhagen last week, Transmedia Storyteller Ltd founder and CEO, Robert Pratten, presented our vision for future storyworlds: PERVASIVE – Available on any device, anywhere and at any time.

Our 7 Tenets of Future Storyworlds

Blurs real world and fictional world. PERSISTENT – Story evolves even if you’re not engaging with it. Aggregate audience activity and real-world environmental factors shape story development in real time. PARTICIPATORY – Allows audience to interact with story characters, locations, things and each other. The full presentation focused on TV’s role in a much broader non-linear entertainment ecosystem with these seven tenets of future storyworlds applying equally well to any entertainment and news business.

Duarte Blog. Just a couple more stops until the Death Star.

Duarte Blog

@sean_voegeli Many of our employees live a long way from the office. One of our designers has a particularly hellish trek. The 5 Most Memorable Concepts From Nancy Duarte’s New Book, Resonate. When Nancy Duarte announced her second book, a prequel to her wonderful first book, Slideology, I was excited.

The 5 Most Memorable Concepts From Nancy Duarte’s New Book, Resonate

But when I heard that it was designed to teach about harnessing the power of stories and storytelling in presentations, I was beside myself. I’ve been a fan of many different art forms for as long as I can remember, and I’ve always been particularly drawn to the storytellers, from Billy Joel and Ben Folds, to Tolkien and Spielberg. But despite the large volume of film, music, and literature I’ve consumed in my life, I’ve never really studied the structure of these stories in any great detail.

I purchased the book shortly after it came out about four months ago and during those four months I’ve been poring over it, reading and re-reading the especially good bits. I’ve also enjoyed all the presentations and snapshots of concepts in the book that Duarte themselves have released since then (wade back through Duarte’s blog posts for more). The Seven Basic Plots.

Christopher Booker's The Seven Basic Plots is a long book.

The Seven Basic Plots

It's on the order of War and Peace for thickness. It also gets a bit repetitive at times, but if you can slog through the material, you're rewarded with a good understanding of the seven basic plots. For Your Company To Last, The "Brand" Must Die. But Stories Should Survive. Off the coast of Newfoundland is a place called Fogo Island . At the height of its economy, about 3,000 people were living on the island, mostly employed by the fishery. When the fish population declined in the 1960s, so did the human population, as many were forced to look elsewhere for work.

Recently, a brother and sister who were a part of that exodus have returned home. Both Zita and Tony Cobb left in search of opportunity and education. And both achieved success, going on to university educations and great careers in the tech industry. The project was about telling an already wonderful story directly. Bruce Mau Design was invited in to help clearly define the story of what the Cobbs are about. We are proud to be associated with the project, even in our humble way. Branding's beginnings We use the word "branding" to describe the act of shaping the perceptions of a product or service for consumers.

But in every case, at these early stages of branding, the product was still the heart.

18 ideas in Digital Storytelling

It's not what you do, or how you do it... - Mitch Ado About Inspiration. Lessons In Brand Storytelling. We’re sick of the same old song and dance.

Lessons In Brand Storytelling

Our tastes have expanded. Not just with food, but how we consume information, relationships, and experiences. Our expectations are on the rise. Social media storytelling is changing things. We demand communication that doesn’t insult our intelligence. Distanced authority is how too many companies have been taught they’re supposed to talk. Of course then there are the brands that step into social media like a wolf in sheep’s clothing. We’re sick of the self-promotional ego machinations. Web 2.0 democratized how brands share, sell, or shill products to a global audience. It’s hard to admit, brands don’t get far using the new tools if they’re still talking in the old voice. As the NYC street artist and philosopher De La Vega reminds us, ‘Believe in yourself. Writing Your Brand Story. This entry was originally posted on December 5, 2005 at the old Brandstory blog (link available for a limited time).

Writing Your Brand Story

Every once in a while I read a post that makes me think, I wish I had written that. This post by John Winsor is one. Adding to thoughts posted by John Moore at Brand Autopsy (follow the link for a free PDF), John Winsor writes about the elements of a good story. Great ideas to keep in mind when developing or telling your story. It’s one thing to talk about what your story should include. 1.