Six Pixels of Separation - Marketing and Communications Blog - By Mitch Joel at Twist Image. Is your head bleeding? Is your heart bleeding? Here's my thought (and, I say this with full disclosure that I am no IT expert and have limited knowledge of the hacking space beyond a personal interest in better understanding technology - peace and love... peace and love...), but the process of text-based passwords needs to be tossed out. It just has to happen. We're all still trying to understand what the ramifications are of this nefarious Heartbleed bug is, and what it all means.
Why this is so important to talk about for marketers? The brands that win are the brands that can be trusted. It's like a full time job to manage this stuff, isn't it? It gets worse. Blame the passwords. These systems were built in a such a way that invites problems and challenges. Some thoughts on a better way to connect. I read with interest The Globe And Mail article published yesterday, Fed up with passwords? Organic solutions to technical challenges. By Mitch Joel. Information for the World's Business Leaders - Forbes.com. Internet Marketing Blog | HubSpot.