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How much to charge for advertising on your website?
Pricing your available advertising space is not an easy task since there is no standard pricing structure that can fit all websites. Each website, each blog, each content provider that uses advertising as their primary, or one of the sources of revenue, are different. Advertising on a fly-fishing site is different from advertising on a music-downloading site.
Online advertising - Wikipedia, the free encyclopedia
Online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract customers.
According to IFABC Global Web Standards, a unique user (UU) is "An IP address plus a further identifier.