Social Business By Design. Company | A social journey. Freedom Is Blogging In Your Underwear. How Social Is B2B? [INFOGRAPHIC] The adidas Group Social Media Guidelines. Employee access to social media · shelholtz. Stop Talking About Social and Do It - Nilofer Merchant. “Leadership” has changed when a decentralized group of people can take down a government. “The Value Chain” has changed when the customer is no longer just the “buyer” but also a co-creator. “Human Resources” have changed when most of the people who create value for your organization are neither hired nor paid by you. “Competition” has changed when individuals can create value through a centralized network of resources: for example, designing a product from anywhere, producing it through a 3D factory, financing it through community and distribution from anywhere to anywhere. Yet our business models have not changed to keep pace with these shifts.
This five-part series has shared case studies and examples of how the social era affects all areas of the business model: how we create, deliver, and capture value. (See part one, part two, part three, and part four.) Here’s a quick visual summary of what we’ve covered so far: From paid to purpose-driven. From centralized to distributed. Will Facebook Timeline for Pages Help or Hurt Brands? Facebook Timeline has arrived for brand Pages.
As expected, it's a radical departure from what brands are used to on the network. The update incorporates a plethora of new features for Page administrators to take advantage of. But there will be a learning curve, and plenty of trial-and-error along the way. So the question is: Will Timeline help or hurt brands? Mashable recently sought out an expert to learn more. "It's an opportunity for brands to tell more engaging stories on Facebook than they can now," Schafer said. But that focus can be a double edged sword, he added. "I think we'll see the chasm grown between the highly engaging and less engaging brands," Schafer said. Schafer pointed to brands with segmented operations as ones who will struggle compared to those who are able to concisely define what they do under one umbrella.
"There's going to be a little bit of chaos when brands try to figure out what to do with all those tabs that they've got," he said. Baselining Social Business Maturity: Why and How. Storify · Create engaging social stories. Mobile portal | The website of Barcelona city. Oeqmnrxj Shared by HoratioNelson.
Weber Shandwick - Home - Careers - Current Vacancies. The Communications Practice in Brussels provides strategic PR and PA advice for leading consumer and corporate brands active in a wide range of industries. The work includes corporate brand positioning, traditional and social media relations, crisis management, reputation management, corporate social responsibility and stakeholder engagement,. Your position: You will be responsible for managing and growing key Belgian corporate client relationships and your team’s account portfolio. With your understanding of the Belgian market you are able to help develop Weber Shandwick’s Corporate PR/PA business in Belgium. This includes building strategic communication and stakeholder engagement programs aligned with your client’s goals. You can effectively delegate projects to your team, motivate and offer counsel to team members and allocate agency resources in accordance with your client’s budget. Our offer:A competitive salary with excellent benefits and a stimulating international environment.
Study Finds Enterprise 2.0 Reaps Results. A report published last week illuminates just how some organizations are using social tools inside and outside their enterprise and what results they’re seeing, and it’s worth a read. The report “When Social Meets Business Real Work Gets Done” shows tangible gains from the use of social initiatives within organizations of all sizes. Written by MIT professor Andrew McAfee, the paper reveals the results of an AIIM study that looked at the progress of social business technologies in organizations from 10 to over 5,000 employees, with a focus on three use cases: sales and marketing collaboration, open innovation and enterprise Q&A. "All three areas addressed by the Task Force demonstrate that when people engage properly with each other and with technology, trust, self-organization, and good business results emerge," McAfee said in a press release.
Some of the key findings: Les marques ne maîtrisent pas les réseaux sociaux. "Gagner et conserver ses clients devient de plus en plus compliqué", déclare Frédérique Bonhomme, directrice de projet au sein de la Digital Factory de TNS Sofres. L’institut d’études dévoile, en exclusivité pour E-marketing.fr, les principaux résultats de l’étude internationale "Digital life" (72 000 consommateurs online interrogés dans 60 pays), qu’elle présentera avec Adobe, le 2 février 2012, à Paris. L’étude révèle que 57 % des habitants des pays développés(1) ne veulent pas s’engager vis-à-vis des marques sur les médias sociaux ; un taux qui est légèrement supérieur en France (59 %). De plus, au plan international, 47 % postent des commentaires en ligne sur les marques, alors qu’ils ne sont que 29 % en France. "Le monde du digital représente des opportunités de croissance importantes pour les marques.
"De nombreuses marques ont identifié le fort potentiel d’audience sur les réseaux sociaux. Comprendre le marché français Miser sur les marchés à forte croissance. 12 Commandments for Government Employees on Twitter - page 1. DOWNLOAD Floodcontrol 2015 rapport: Crisisbestrijding met sociale media. Data: Composition of a Corporate Social Media Team. How are today’s social media teams structured?
Ever wonder who’s behind those corporate Twitter and Facebook accounts? Think there’s more to it than an intern just tweeting haphazardly? This data, in the below graphic, is compiled from Altimeter’s recent survey to 144 global national corporations with over 1000 employees shows how today’s teams in 2011 are breaking down. This is the core team that operates the social media program within a corporation, often within corporate communications or a marketing function they will work with other business units.
For very large corporations, they may be fragmented among many business units (the Dandelion model), and this data doesn’t even include agency, consultants, or even research firms who help out. Here’s what we found: Finding: A Social Media Team Consists of Four Major FunctionsWhile the team size may vary, it’s important to understand the components of a team. Company size changes team headcount –yet ratios likely stay same. Quadriga, University, Socialmedia, Conference tweets | Philippe borremans Twitter. In India, Facebook used to find blood donors in emergencies. Gain instant and exclusive access to over 5,000 of the most creative ideas, innovations and startups on our database and use our smart filters to take you direct to those that are most relevant to your industry and your needs.
Not interested? You can still browse articles published in the last 30 days from our homepage and receive your daily and weekly fix of entrepreneurial ideas through our free newsletters. Postacademische Vorming — K.U.Leuven Campus Kortrijk. Toher, Topics, Crisispr, Socialmedia tweets | Philippe Borremans Twitter. Studiedag politie en brandweer - Slaat het noodlot toe? Sociale media inzetten bij crisissituaties - Gent. Het Pukkelpopdrama, de treinramp in Buizingen, de steekpartij in Dendermonde. Deze rampen staan in het geheugen gegrift. We kunnen ook veel leren uit deze droeve gebeurtenissen, vooral op het vlak van communicatie. Politie, brandweer en hulpdiensten zijn goed voorbereid op noodsituaties. Ze brengen mensen in veiligheid, verzorgen slachtoffers en herstellen de orde. Vooral hulpverleningsdiensten voelen de vraag naar actuele en accurate communicatie. Slaat het noodlot toe? Hoe ga je om met sociale media in crisissituaties?
Tijdens de studiedag ‘Slaat het noodlot toe’ op dinsdag 7 februari in Gent bekijken we de mogelijkheden om sociale media nog beter in te zetten bij crisissituaties. Schrijf je hier vooraf in, graag vóór 1 februari. Blog - Conversationblog. Marketingfacts. Latest Crisis Communications Diamonds · horationelson. Risk managers bezorgd om sociale media | FDMagazine. Sociale media en de mogelijkheid die ze bieden een risico te vormen voor de reputatie van een bedrijf of diens vertrouwelijke informatie, vormen een significant risico voor Europese bedrijven. Zo blijkt uit een studie die gevoerd werd door de Federation of European Risk Management Associations (FERMA) in samenwerking met het Institute of Risk Management (IRM), waarin risk professionals werd gevraagd welke drie cyberrisico’s volgens hen de belangrijkste bedreiging vormen voor bedrijven in het algemeen en voor hun organisatie in het bijzonder.
Bijna de helft van de respondenten haalde het risico op imagoschade via sociale media aan als risico voor bedrijven in het algemeen. Eén op vijf voegde daar ook het risico op het lekken van vertrouwelijke informatie via sociale media aan toe. Verder bleek uit de studie dat de meeste bedrijven een policy hebben rond het gebruik van sociale media (65%) of bezig zijn er een te implementeren (14%). Instant Websites for Nonprofits | Bellstrike. Turn your Google+ profile into a blog with Plusses.
We recently showed you how to import your Google+ posts into your WordPress blog using a nifty little plugin created by Daniel Treadwell. The plugin has proved to be popular with the Google+ crowd, and Daniel has taken the service one step further and has launched a new service which allows you to use Google+ as an independent blogging platform. Google+’s interface is pretty cool, especially when it comes to sharing photos, but if you want your Google+ profile to look more like a blog, Plusses is exactly what you’re looking for.
All you have to do is sign in using your Google account, and all of your public Google+ posts are instantly displayed as blog posts. You can view the number of +1s, comments and shares, as well as any embedded media. At the moment, Plusses is pretty customizable. It comes with two themes, although we hear there are more to come, and you can also control the number of posts to display per page, and whether to display the full post or a summary on your posts’ page. Social Media Vacatures. Photo by HoratioNelson. Social Media Customer Service is a Failure! Brian Solis. InShare324 Part three in a series introducing The End of Business as Usual…Written by Frank Eliason (@frankeliason) Certainly not a statement you would expect to hear from the person formerly known as @ComcastCares, but I think it is an important perspective to consider if we are to build stronger relationships with customers.
As I look around I see many interesting aspects of social media from large and small businesses. and I am very excited to see companies trying new things to reach their customers. But we are now moving in a new direction and I think too few see it yet. Today I am SVP of Social Media for Citibank (of course thoughts here are my own) . - It all starts with trust - Stories are the most powerful way to create & reinforce change - Human connections are against the grain for many businesses, but imperative for social media success - Many people are trying to make money off business leaders who do not understand social media (and they are being successful at it) #AdaptorDie. Social Media and Crisis Management - Iabc- Eventbrite. Invalid quantity. Please enter a quantity of 1 or more. The quantity you chose exceeds the quantity available. Please enter your name.
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This option is not available anymore. Please read and accept the waiver. All fields marked with * are required. US Zipcodes need to be 5 digits. Map. 9/11 mistake shows we're still learning the boundaries of Twitter. Twitter needs no introduction these days – TV and radio shows seem to mention it all the time, meaning that even the least tech-savvy of people have a basic idea of what it is and how it works.
However, yesterday showed that we’re still learning the boundaries of how it’s acceptable to use tweets. Yesterday’s tenth anniversary of the 9/11 attacks saw a number of news organisations recounting the events of that day in 2001 on Twitter as a real-time list of events. The AP and The Daily were two of those, mixing details from the day of the attacks with coverage of the ten year memorial ceremony. Meanwhile, The Guardian chose to open up a separate Twitter account, @911tenyearsago, solely to retell the events as they happened.
Both approaches were similar, however The Guardian’s received such a backlash that it was forced to stop tweeting its updates early. So, why was The Guardian’s approach – a dedicated account, separate from its main feed, so offensive to some? A Wiki of Social Media Monitoring Solutions. Social Media and Crisis Management - Iabc- Eventbrite. Members Only Login. Social Media @ Work. The Weiner Principle: Plus 5 More Social Media Meltdowns | Blog | Blue Fountain Media. Of all the social-media lessons U.S. Rep Anthony Weiner has provided us with his career-killing sexting scandal, the classic is a boneheaded example of how to take down a well-respected brand with a few bad key strokes. Let's call it The Weiner Principle. Such poor tweeting judgment is what brand managers fear most when they pass social media chores to their workers.
Their failings are egregious (Remember Rep. Christopher Lee?) And they are many. War, what is it good for? Say it again, Kenneth Cole. "Millions are in uproar in #Cairo. Ouch! Cole later tweeted that he did not intend "to make light of serious situation. At least Cole didn’t blame it on some outsourced social media company. However, Internet jokesters weren’t so quick to let the faux pas slide. A fake @KennethColePR Twitter feed popped up featuring disaster themed tweets such as: "Of course there are no gays in Iran, they're all shopping at my new outlet in Dubai. Some things you just don’t quack about. Graphic video below. The impact of social media on IT « Dachis Group Collaboratory. Yesterday I explored in detail on ZDNet some of the issues that businesses are encountering as social media moves into the enterprise space in a truly strategic way this year.
Not only is there a proliferation of new applications for external and internal social media, but traditional business applications are often getting social media capabilities incorporated into them. I cited Salesforce, Saba, Oracle, and SAP as just a few of the many examples I’m aware of as enterprise vendors add social media functionality to their existing products. This is posing a growing challenge for organizations that are trying to assemble a mature set of social media capabilities across their business. It hasn’t helped that social business initiatives have — up until recently — consisted of very separate efforts focused primarily on social media marketing and internal collaboration (aka Enterprise 2.0) often with side bets on crowdsourcing and Social CRM. Foursquare. Cocktail Times > Gin Cocktails > Negroni. I will never hire a 'social media expert,' and neither should you. Infographic: What the Largest Social Media Companies Are Worth - Derek Thompson - Business.
Should you analyze social media sentiment? 5 questions to help you decide. Diplomacy & Social Media. #topcom Picture: Mass media using #socialmedia. Employee town hall @vanmarcke Announcing - among other projec. Online Communication 2011. Will you invest in social media communications ? Euprera EuroBlog Social Media Awards 2011.
Excited to be teaching #socialmedia #communications at La Sorbonne tomorrow & meeting up for lun. Here we go, the kick off of our change program, including a first look at our new #socialmedia platf. Deloitte study on how life science companies use/will use #socialmedia. Paper & webinar availabl. The 5 Critical Social Media Skills You Need to Disperse | Social Media Book. Study maps the career arc of social media strategists. Sociale media en de struisvogelreflex. Wondering if - Belgian Twitterati & #Socialmedia geeks - could do something 4 people who have 2. Sociale media @CEO's: het #licht al gezien?, Sociale media als businesstool, FORWARD VBO magazine, december 2010.
Het Nieuwsblad - Ontslag wegens Facebookcommentaar is onwettig. Holistic Architecture. Crealab. Benelux companies are in the middle of the adoption of #socia. Claerhout Communicatiehuis :: Ghent, Flemish Region. OMG: #socialmedia is a collection of mostly free services... Nothing is free if you want to implemen. 5 More Reasons Why IE6 Must Die. L’intranet est mort. Vive l’intranet social ? Social Media Club Brussels. Research | Pivot. Study: 60 percent of companies using social media have no plan. Join the Outsourcing Social Media ? picnic on Brizzly. PR Agency Tracking Table - Belgian PR World. Final Report Recruitment And Social Media Overview Of Research.