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You must complete several steps efficiently and effectively in order to ensure that your readers are not only interested, but they also remain engaged and keep coming back for more. This post will focus on the first step - how to decide what topic you want to focus on and write about. Like any process, the first step is one of the most important and can often make or break the success of your efforts.
This is especially the case in deciding on the topics you are going to write about on your blog. After all, if you choose a topic that your audience isn’t interested in, it is pretty obvious that they probably aren’t going to read it. Like most brands, we have a content strategy that both resonates with our readers and aligns with our overall marketing goals. Unfortunately, it is very easy to lose focus and create disparity between what we think our readers want and what they actually want.
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Must-Have Tools of the Blogging Trade. Some where along the line we started blogging. To be honest, we have picked up tips and tricks from word of mouth, our mastermind groups, online tutorials, reliable series and a whole lotta “googling.” As a result, we have found the following to be a good overview of blogging resources that have taught us well or have simply made our life/job a whole lot easier. They have truly become our “must-have” tools of the blogging trade. Of course, we could include more resources, but we simply haven’t tried them all. Educational/Informative Resources Intentional Blogger: A Guide to Growing Your Blogging Ministry - Ahem. ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income - Love love love. ProBlogger also has 6 More Resources to Make Your Blog Successful. Tell Your Time - Simple. How To Have Your Cake and Eat it Too! EntreLeadership – Not directly blog related, but it’s incredibly powerful for motivating you to be a leader of your company (ahem!
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