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Bright Light (@BrightLightPR) 13 Retail Companies Using Data to Revolutionize Online & Offline Shopping Experiences. The digital revolution has accelerated global change in multiple industries especially finance, healthcare, entertainment, sports and retail.
For retail and consumer goods companies in particular, while the challenges may be daunting, the revenue and growth opportunities are too big to ignore. Customers now expect to be able to shop 24x7, discover and buy products on multiple online and offline channels, look for ideas and inspiration on brands’ social media channels, increasingly shop on mobile devices and demand more customized experiences when they walk into a store.
Now, more than ever before, retail brands need to become more customer-centric and analytically driven. According to a report by McKinsey & Company, despite the e-commerce boom, brick-and-mortar stores will still account for approximately 85% of U.S. retail sales in 2025. Using Customer Data to Personalize Experiences & Drive Loyalty. Five Small Retail POS Systems with CRM Features. Larger corporations have been practicing customer relationship management (CRM) for years by using databases and CRM software in their service departments.
Small retailers, on the other hand, often hesitate to license a separate, stand-alone system for relationship management in addition to the point-of-sale (POS) and inventory systems they already pay for. Millennials Shopping Habits Retail Trends. This week, AdAge reported the surprising results of a survey revealing that Walmart is the favorite retailer among millennials age 24 and under, and the second-favorite (after Target) of millennials age 25-34.
These results have inspired head-scratching from media outlets (ourselves included) as well as Walmart's top brass — the retailer's CMO admitted that the results "shock[ed] a lot of people, including inside the company. " Multi-dimensional storytelling: Brands should follow Hunter's lead and design sensory retail experiences. Checkland Kindleysides’ Kate Shepherd takes a look at multi-dimensional brand storytelling through the retail environment.
When online retailing emerged in the 90s, many predicted we would soon no longer wish to shop in stores at all. Today a very different future is taking shape. Physical retailing is flourishing and, according to eMarketer, 87 per cent of everything bought in the UK is purchased in-store. Even Generation Z places high value on personal interaction. Although the digital world is all they have ever known, research by Innovation Group suggests they crave real, physical experiences as much as those who have gone before, with 67 per cent stating they would rather shop in stores than online.
Don’t just look – smell, feel, and hear art. Tate’s new way of experiencing paintings. At first glance, Francis Bacon’s 1945 Figure in a Landscape seems a dismal character – a grey and imposing body crouched forward on an isolated bench.
But don the proffered pair of headphones and a remarkable transformation takes place. Turn on to Melbourne's multisensory concept store Dust as you step down into SIBLING's stunning space. Architects SIBLING have created a special space for Melbourne concept store Dust.
Photo: Peter Bennetts Dust, unlike most commercial fit-outs, wasn't under pressure to open in a matter of weeks. Rather, the owners and architects spent a good 12 months discussing concepts for the basement store on the corner of Russell and Little Collins streets. The Power of Touch. When Nicolae Ceaușescu came to power, in the mid-nineteen-sixties, Romania saw the proliferation of leagăne—literally, “cradles,” otherwise known as institutional homes for the very young.
Ceaușescu wanted to increase Romania’s industrial output, and he thought that that required a larger population. In 1966, he enacted Decree 770, which restricted contraceptives, banned almost all abortions for women who hadn’t had at least four children, and instituted a thirty-per-cent income tax on childless men and women who were over the age of twenty-five. In the span of a single year, the birth rate rose by thirteen per cent and the infant population nearly doubled. Sensory Sculpture Installations : Gratitude by Ernesto Neto. Gratitude by Ernesto Neto is yet another thought-provoking installation from this popular artist, which has completed his latest work for the Aspen Art Museum.
The work asks people to take notice of their various senses, using different mediums to provoke these human functions. From a distance the installation looks like a large umbrella with large strings hanging down from underneath, but each section has a certain meaning with an intended function. Since each part of the installation is meant to be interactive, visitors are able to touch the artwork, which is usually the opposite of what is allowed at most museums. Hopefully people will walk away from the artwork with more awareness about their own senses, and how everything works in tandem with one another. Gratitude by Ernesto Neto is on until September of 2014. Ready to Influence Millennials? What You Need to Know. Think you know millennials?
This renowned trendspotter shares what you need to know about seducing these influential and finicky shoppers. Marian Salzman, ceo of Euro RSCG Worldwide PR, North America, and Euro RSCG Life PR is credited with popularizing pop-culture buzzwords from “singleton” to “metrosexual.” She was named PRWeek’s 2011 PR Professional of the Year, and sat down with us to share her thoughts on the next generation of shoppers. A recent article in Forbes says, “Big retail is running scared of the millennial generation.” Do you agree there’s reason for concern? Welcome to a generation that believes everything in life has a sense of urgency and where immediate means immediate. Ready to Influence Millennials? What You Need to Know. Mixed Messages. When in New York, in December, take advantage of 50-degree temperatures. That’s the gist of what we learned this year at the Retail Design Collective. We also reminded ourselves that black clothing is a good thing to wear when everyone else is more fashionable than you.
On the mannequin front, everywhere we went we saw the usual abstracts and egg heads (those abstracts with eyelashes are fun, aren’t they?) The Power of Touch. You're in a crowded subway car on a Tuesday morning, or perhaps on a city bus. Still-sleepy commuters, lulled by vibrations, remain hushed, yet silently broadcast their thoughts. A toddler in his stroller looks warily at his fellow passengers, brows stitched with concern. He turns to Mom for reassurance, reaching out a small hand.
5 Surprising Ways Men and Women Sense Things Differently. Photo: Getty Images Though it sounds like something you’d give some serious feminist side-eye, studies suggest that women really do seem to be the more “sensitive” gender. That is, they tend to taste, smell, hear, see colors, and feel textures more accurately than men—even though, in most cases, researchers aren’t sure exactly why, says Marcia Pelchat, PhD, a sensory scientist who studies taste and smell at the Monell Chemical Sciences Center in Philadelphia.
5 Senses and 5 Reasons You Need to Use Them in Your Store. The smell of coffee. The lingering scent of a candle. The bad perfume someone who just entered your store is wearing… Please Touch the Merchandise. This post is part of the HBR Forum, The Future of Retail. On a recent visit to a boutique bath shop, one of us became so overwhelmed by the intensity of the scent circulating through the store that he was forced to flee within seconds. It’s a reminder of how managers are often encouraged to help consumers connect with brands by amplifying the sensory qualities of products and retail spaces. Think of Singapore Airlines’ signature scent or the Intel jingle, which is one of the most recognizable sounds in the world.
Such marketing efforts leverage the ability of sensation to create brand attachment and drive retail sales. In addition to the more common sensory marketing approaches that focus on sight, sound or smell, research has now begun to highlight the forgotten sense of touch. 5 Senses and 5 Reasons You Need to Use Them in Your Store. The Devil Is in The Retail: The power of creating an immersive environment through the exploration of the senses. By Cat Sterry, Art Director at RPM. Ways-Retailers-Manipulate-Your-Senses-Infographic. Ambience for the five senses - Inside Retail. Engage All Five Senses @ Retail. Delighting the Five Senses in a Retail Store. The first thing you come across when you enter the average supermarket is fresh fruit and vegetables. REI Created an Urban Oasis with its evrgrn Gear. Lexus Design Award 2015: A Journey of the Senses. Sensorium Exhibition: A Space Devoted to the Five Senses. Seed : Sweet threads.
Meet the boys leading Margiela’s gender revolution. These designers prove that fashion is bored of gender norms. 41 Interesting Facts about Human Emotions. 9 surprising facts about the sense of touch. Fashion news, advice and pictures. That human touch that means so much: Exploring the tactile dimension of social life. A Karen Touch Therapeutic Massage and Bodywork, LLC - Facts on Touch INTERESTINGFACTS ON TOUCH: * Touch is the first sense to develop in humans, and may be the last to fade.* There are approximately 5 million touch receptors in our skin.
Medical Assistant » Amazing Facts About Your Senses- Touch. Mademoiselle Privé: exhibition brings Coco Chanel to life. Visual Merchandising and Store Design. Touch and go. Natural Wonder. Visual Merchandising and Store Design. Color Coded. Materials. Gerlinde Gruber - Packaging Design Vienna. Dual Land - FABERHAMA.
THE FUNDAMENTAL GROUP architecture. TREND HUNTER - #1 in Trends, Trend Reports, Fashion Trends, Tech, Design. Technology Trends and Gadgets. Open office work pods are inspired by treehouses. V-Commerce Is Poised To Shake Up The Retail Industry. The Future of Retail is the End of Wholesale. Experiential Retail: How Retailers Win Customers and Influence Millennials. Visual Merchandising and Store Design. Seven Must-Know Digital Trends for Retail in 2015.
Login to Mintel Reports - Mintel Group Ltd. Home. 12 retail trends and predictions to watch for. Retail Week Guides. What's Next - Top Trends in Retail, shopping & leisure. 10 Examples of VR-Powered Online Retail. Top 50 Retail Concepts in September. Best Point of Sale System for Retailers. 12 retail trends and predictions to watch for. Forbes Welcome. 2015 Retail Trends. Key trends for retail technology in 2015: the rise of hyper-personalisation. The Future of Retail: 10 Trends of Tomorrow. What does 2015 hold for retail? – webchat roundup. 6 Futuristic Retail Displays That Will Change Your Idea of 'E-Commerce'