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6 maneras de socializar nuestra estrategia SEO y de contenido. Si deseamos mejorar nuestro posicionamiento o alcanzar gran relevancia en los buscadores, además de las estrategias y técnicas SEO tradicional, debemos 'enviar' a los motores de búsqueda 'signos sociales' que muestren que nuestro sitio merece estar en un buen lugar de sus resultados. Con los avances de Bing añadiendo los “Me gusta” de Facebook a su algoritmo, y los de Google con Twitter y el nuevo botón +1 enmergiendo, los buscadores nos están indicando que valoración y relevancia del contenido dada por los usuarios, también lo será para ellos. Para ello, vamos a mostrar algunas metodológias y maneras de 'socializar' nuestra estrategia SEO y de contenido.

Usar Twitter para posicionarse. Los tweets cumplen una función similar a los post en blogs desde que Google y Bing han incursionado en el tiempo real, con lo que las señales que se envíen en él tendrán su posicionamiento. Socializar nuestra estrategia de contenido. Ganar influencia a través de los influyentes. Ser agradable. 5 Ways Social Media Has Changed Marketing Campaigns. "Social media engagement.

" It’s a phrase that generates a lot of buzz, but what does it actually mean? And, more importantly, why does it matter to companies that are integrating social media into their PR and marketing strategies? We turned to some of the leading communication experts to discover the importance of sparking online engagement and how this new focus has forced PR, marketing and advertising campaigns to evolve. Defining Social Media Engagement Ask five people to define engagement, and you’ll likely receive five different answers. Liz Hawks, SVP and global co-chair of FH Moms Practice, explained it like this: “Engagement is speaking with her (in this case, Mom) where she is, when she is looking for info and in the way she is looking for it.”

Rob Clark, Edelman’s director of insights and measurement, suggests thinking about engagement as the step from attention to action. 5 Ways Social Media Engagement Enhances Communication Campaigns 1. 2. 3. 4. 5. The Art of Writing Great Twitter Headlines. Twitter Grader | Get Your Twitter Ranking. Twitter Elite By Location. How To Use Advanced Twitter Search. How to scale your Social Marketing Strategy - Vicbarrera. I "attended" to a webinar by Jeremiah Owyang as part of Social Media Success summit . I have been following Jeremiah a few years and it is always a pleasure to read or as in this case to listen to his clever analysis. I found his keynote interesting and I would like to share with you some of his thoughts and my reflections. I would appreciate if you share your thoughts with me. What is the current state of Social Business?

Some of the thoughts he presented in his keynote are based on his research study How Corporations Should Prioritize Social Business Budgets . The reports confirms that Social media has become mainstream but it is not mature yet. Who owns the social media? Is social marketing or social business strategy, only a territory for the marketing department? His research shows the following: Marketing represents 41%. What is the future? He envisions two posible paths for corporations, when building a Social strategy. Path 1: Grounded to the Social media help desk 1. 2. 3. 4. 5. 6. Facebook Publishes Guide to Social Marketing Best Practices. Framework: Rings of Influence. Case Study: How IBM Uncovers “Millions of Dollars” Worth of Sales Leads with Social Media – The eMarketer Blog.

How successful can a B2B business be using social media? Fairly successful, at least in the case of IBM. We recently chatted with Ed Linde II, whose team is responsible for building Web assets to support the IBM.com sales channel and organic Web visitors, about IBM’s social media efforts and successes. He spoke about their Listening for Leads program, which he says has “uncovered millions of dollars worth of sales leads” so far, and is expected grow even more. Here’s a clip from the full interview available on eMarketer Total Access. eMarketer : How does social media marketing differ for B2B companies from B2C? Ed Linde II : In B2C you’re looking for a lot of interaction and collaboration between the individuals who tend to be a youthful audience and from time to time there’s a celebrity element.

eMarketer : How are you deploying social media marketing? Mr. Some of our reps have Facebook pages also. eMarketer : What kinds of sites do the “seekers” go to? Mr. Mr. Mr. Mr. Mr. Mr. The Era of Location-as-Platform Has Arrived. The mobile location "check-in" is fast becoming the hot new status message type online. It was only a matter of time until "where you are" became a platform to build added value on top of just like "who you know" has on social networking sites like Facebook. Canadian newspaper chain Metro announced today that it has launched a deal with location-based social network Foursquare that will deliver location-specific editorial content from the paper's website to users' phones when they check-in near a spot Metro has written about before.

The potential for services like this is huge. It's too bad Metro appears to be taking the easy way out and focusing on delivering restaurant reviews, but it's a start. The Incredible Potential of Location-Based News In November we wrote a long piece about some of the kinds of things Twitter's new Geolocation API makes possible. Just imagine. User checks-in, via mobile phone: "I'm checking in at the coffee shop at SE 78th and Stark. " Trends: Influencers Aspire For Market Maker Status. Eight Major Influencer Types Exist Today Analyst relations, public relations, influencer relations and other interested parties have witnessed the rapidly evolving and emerging buy-side and market influencer models. In the past, eight influencer types followed five distinct traits (see Figure 1): Fame. Awareness, notoriety, perceived market status.Fortune. Figure 1. Influencer Types Converge As Firms Seek Survival And Maintain Relevance However, changing influencer economics over the past 5 years have forced convergence among the eight major influencer types (see Figure 2.).

Events producers have fallen neatly into the hands of media moguls. Figure 2. The Bottom Line: Influencers Will Adopt Multiple Influencer Types to Earn Market Maker Status Market makers create tremendous influence in the market. Your POV. Are we missing any influencer categories? Related Resources 20100724 Personal Log: The 7 Tenets Of Building A Star Analyst firm.

Reprints Disclosure. Conferencias Social Media Success Summit - La conferencia más grande del mundo sobre redes sociales. CoTweet - Request an Enterprise Demo. Businesses can't afford to be slow responders on the real-time web. With 800 million Facebook users, 200 million Twitter users, 131 million LinkedIn users, and more than 40 million Google+ users, you must engage quickly (and proactively!) In the thousands of online conversations that are already taking place about your brand. Why choose CoTweet Enterprise? Engage the right consumers with the right message. Focus on the conversations that matter from a single control center Scale your efforts with many accounts and many users. Gain an enterprise-wide view of your social media presence. Ready to join the conversation about your brand?