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Si deseamos mejorar nuestro posicionamiento o alcanzar gran relevancia en los buscadores, además de las estrategias y técnicas SEO tradicional, debemos 'enviar' a los motores de búsqueda 'signos sociales' que muestren que nuestro sitio merece estar en un buen lugar de sus resultados. Con los avances de Bing añadiendo los “Me gusta” de Facebook a su algoritmo, y los de Google con Twitter y el nuevo botón +1 enmergiendo, los buscadores nos están indicando que valoración y relevancia del contenido dada por los usuarios, también lo será para ellos. Para ello, vamos a mostrar algunas metodológias y maneras de 'socializar' nuestra estrategia SEO y de contenido. Usar Twitter para posicionarse . Los tweets cumplen una función similar a los post en blogs desde que Google y Bing han incursionado en el tiempo real, con lo que las señales que se envíen en él tendrán su posicionamiento.
"Social media engagement." It’s a phrase that generates a lot of buzz, but what does it actually mean? And, more importantly, why does it matter to companies that are integrating social media into their PR and marketing strategies? We turned to some of the leading communication experts to discover the importance of sparking online engagement and how this new focus has forced PR, marketing and advertising campaigns to evolve. Defining Social Media Engagement
I "attended" to a webinar by Jeremiah Owyang as part of Social Media Success summit . I have been following Jeremiah a few years and it is always a pleasure to read or as in this case to listen to his clever analysis. I found his keynote interesting and I would like to share with you some of his thoughts and my reflections. I would appreciate if you share your thoughts with me. What is the current state of Social Business?
Recently, I spoke to a crowded room of senior marketers at a CPG retailer, one of the executives asked “What’s an indicator a company is advanced in the social space?”. I gave three answers, and one of them was “ Developing a thriving unpaid advocacy program to evangelize for you and fight your battles. ” The executives, which were used to traditional advertising and direct marketing had a lightbulb go off as I showed them this following framework. Companies unable to scale into social channels –and hindered by traditional thinking Companies struggle to quickly respond to the assault of customers who are constantly dialoging in social channels, they simply can not hire enough community managers and the promise of Social CRM systems are in its infancy. Additionally, the old school thinking of traditional marketing which puts the sole focus on the branded voice of corporate communications, and polished, sanctioned executives.
Case Study: How IBM Uncovers “Millions of Dollars” Worth of Sales Leads with Social Media – The eMarketer BlogHow successful can a B2B business be using social media? Fairly successful, at least in the case of IBM. We recently chatted with Ed Linde II, whose team is responsible for building Web assets to support the IBM.com sales channel and organic Web visitors, about IBM’s social media efforts and successes. He spoke about their Listening for Leads program, which he says has “uncovered millions of dollars worth of sales leads” so far, and is expected grow even more.
The mobile location "check-in" is fast becoming the hot new status message type online.
Eight Major Influencer Types Exist Today Analyst relations, public relations, influencer relations and other interested parties have witnessed the rapidly evolving and emerging buy-side and market influencer models. In the past, eight influencer types followed five distinct traits (see Figure 1):
Businesses can't afford to be slow responders on the real-time web. With 800 million Facebook users, 200 million Twitter users, 131 million LinkedIn users, and more than 40 million Google+ users, you must engage quickly (and proactively!) in the thousands of online conversations that are already taking place about your brand. Why choose CoTweet Enterprise? Engage the right consumers with the right message.