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6 maneras de socializar nuestra estrategia SEO y de contenido - Puro Marketing
Si deseamos mejorar nuestro posicionamiento o alcanzar gran relevancia en los buscadores, además de las estrategias y técnicas SEO tradicional, debemos 'enviar' a los motores de búsqueda 'signos sociales' que muestren que nuestro sitio merece estar en un buen lugar de sus resultados. Con los avances de Bing añadiendo los “Me gusta” de Facebook a su algoritmo, y los de Google con Twitter y el nuevo botón +1 enmergiendo, los buscadores nos están indicando que valoración y relevancia del contenido dada por los usuarios, también lo será para ellos. Para ello, vamos a mostrar algunas metodológias y maneras de 'socializar' nuestra estrategia SEO y de contenido. Usar Twitter para posicionarse . Los tweets cumplen una función similar a los post en blogs desde que Google y Bing han incursionado en el tiempo real, con lo que las señales que se envíen en él tendrán su posicionamiento.
The Modern Media Agency Series is supported by IDG . Marketers should know about two Ps for publishers — personalization and portability are as important to advertisers as they are to publishers. Consumers expectations are rising for information they want accessed on any device. IDG Global Solutions President Matt Yorke says this is new territory filled with a lot of promise. Read more .
5 Ways Social Media Has Changed Marketing Campaigns
Twitter has become the place for sharing content links. If your content catches attention on Twitter and spreads, suddenly you’re getting significant traffic from people who may have never visited your site before. But don’t forget to share other people’s quality content on Twitter. This helps you build up a Twitter audience that values your editorial judgment, which in turns helps you when you have something of your own to share. In both cases, what you share on Twitter is not just about the actual value of the content. It’s also about whether the content gets viewed and appreciated in the first place.
The Art of Writing Great Twitter Headlines | Copyblogger
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How to scale your Social Marketing Strategy - Vicbarrera
I "attended" to a webinar by Jeremiah Owyang as part of Social Media Success summit . I have been following Jeremiah a few years and it is always a pleasure to read or as in this case to listen to his clever analysis. I found his keynote interesting and I would like to share with you some of his thoughts and my reflections. I would appreciate if you share your thoughts with me. What is the current state of Social Business?
Facebook Publishes Guide to Social Marketing Best Practices
Facebook recently published a PDF document giving businesses a guide to best practices for marketing on the massive social networking site. The 14-page document, titled "Best Practice Guide: Marketing on Facebook" serves as an official resource on how to take advantage of Facebook's advertising products, social plugins, analytics and other tools to grow one's business. Although the advice is specific to Facebook, the document's "five guiding principles" are a good framework to follow for just about any social media effort: use an authentic voice, be interactive, nuture your relationships and use reporting tools and feedback to continuously adapt your strategy. The rest of the guide is broken down into key business objectives like increasing traffic and sales, product development and building customer loyalty.
Framework: Rings of Influence « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
Recently, I spoke to a crowded room of senior marketers at a CPG retailer, one of the executives asked “What’s an indicator a company is advanced in the social space?”. I gave three answers, and one of them was “ Developing a thriving unpaid advocacy program to evangelize for you and fight your battles. ” The executives, which were used to traditional advertising and direct marketing had a lightbulb go off as I showed them this following framework. Companies unable to scale into social channels –and hindered by traditional thinking Companies struggle to quickly respond to the assault of customers who are constantly dialoging in social channels, they simply can not hire enough community managers and the promise of Social CRM systems are in its infancy.
Case Study: How IBM Uncovers “Millions of Dollars” Worth of Sales Leads with Social Media – The eMarketer Blog
How successful can a B2B business be using social media? Fairly successful, at least in the case of IBM. We recently chatted with Ed Linde II, whose team is responsible for building Web assets to support the IBM.com sales channel and organic Web visitors, about IBM’s social media efforts and successes. He spoke about their Listening for Leads program, which he says has “uncovered millions of dollars worth of sales leads” so far, and is expected grow even more.The Era of Location-as-Platform Has Arrived
The mobile location "check-in" is fast becoming the hot new status message type online. It was only a matter of time until "where you are" became a platform to build added value on top of just like "who you know" has on social networking sites like Facebook. Canadian newspaper chain Metro announced today that it has launched a deal with location-based social network Foursquare that will deliver location-specific editorial content from the paper's website to users' phones when they check-in near a spot Metro has written about before. The potential for services like this is huge. It's too bad Metro appears to be taking the easy way out and focusing on delivering restaurant reviews, but it's a start.
Trends: Influencers Aspire For Market Maker Status « A Software Insider's Point of View
Eight Major Influencer Types Exist Today Analyst relations, public relations, influencer relations and other interested parties have witnessed the rapidly evolving and emerging buy-side and market influencer models. In the past, eight influencer types followed five distinct traits (see Figure 1):
Conferencias Social Media Success Summit - La conferencia más grande del mundo sobre redes sociales.
La idea de este concepto es crear comunidades en donde unos clientes, gracias a su experiencia, puedan absorber dudas de otros clientes, sin necesidad de que exista algún miembro de la compañía en la interacción, lo que debemos hacer es crear esos espacios. Debemos hacer que el cliente sienta que estamos presentes en todo momento. Para esto debemos acompañarlo. Es importante tener cuenta que debemos llevarlos a nuestro espacio, no hagamos que nuestros esfuerzos lleven a nuestros clientes a un lugar que no es el nuestro. Puedes reconocer a tus followers / fans / friends más importantes, es importante que ellos se sientan bien, además, son la mejor publicidad que tu marca puede tener ... y es GRATIS.Businesses can't afford to be slow responders on the real-time web. With 800 million Facebook users, 200 million Twitter users, 131 million LinkedIn users, and more than 40 million Google+ users, you must engage quickly (and proactively!) in the thousands of online conversations that are already taking place about your brand.