Deloitte's annual survey looking at the TV industry describes it as a 'super medium which powerfully drives content creation in other media sectors'.
Not only is the traditional TV schedule not dead, it may not even be sick.
As the Euro 2012 football tournament gets under way, what opportunities does it offer for enhanced and Social TV on smartphones, tablets and the Web? Futurescape interviews Anthony Rose, CTO of London-based zeebox (and who previously launched the BBC iPlayer), on how his company is creating innovative new services around sports. zeebox launched its first app to consumers in October 2011 and News Corp-controlled pay-TV operator BSkyB took a 10% stake in the company in January 2012. Anthony shares his thoughts on:
It is estimated that 23% of American consumers will own a tablet by 2012 (up from an estimated 12% now). Tablets are built to be interactive media devices (among other things) and their penetration will only promote the transformation of TV into an interactive experience, including interactive advertising.
Alors que certains pensent que la TV connectée remplacera les box d'ici 5 ans, Free prend le contre pied ! Maxime Lombardini le DG d’Iliad/Free a dit clairement qu'il n'y croyait pas beaucoup ! Les US et les constructeurs de TV vont donner le départ.
An image from the Maestro technology A collaboration between the BBC R&D and Manchester-based magneticNorth has resulted in a musical interactive project called Maestro which puts the audience in the role of conductor. ln this video, the technology can be seen in action with children able to conduct the BBC Philharmonic Orchestra during an installation event held as part of Manchester International Festival .
Thirty per cent of tablet use and 33 per cent of Internet use happens in front of the TV.