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Ad-agencies are finding it more and more difficult today to get through to the average consumer, and marketing saturation only grows with every year. It’s for that reason that guerrilla ad-campaigns are becoming so prevalent in the industry. Here we take a look at some of the recent, most effective and ingeniously simple guerrilla marketing found since our 8-part series last year. It doesn’t take much to get a reaction from people when it comes to guerrilla marketing. Above we see how sandal-maker Havianes used the vibrant colors of their own products to catch eyes in Paris.
12 Extremely Effective Guerrilla Marketing Stunts | WebUrbanist
Youth marketing to teens, tweens & Generation Y (Gen Y) - Da
Featured Research: Technology 2012 The technology that students own is improving. They’re trading in their old devices for newer, more powerful models; most students have upgraded their standard cell phones and now carry smartphones. Then there’s the new technology students can’t wait to get their hands on. The number of Millennials who own iPads, Nook Tablets, Kindle Fires, and other types of tablets jumped significantly between 2011 and 2012, and those who don’t have a tablet yet want one badly. Apple is still the most desired brand among students for both smartphones and tablets, though they can’t always afford Apple’s pricier products.
Unruly Media's Andy Scofield charts how a jiving two-year-old boy danced his way to the top of the Global Ads Chart last month Fleet-footed William Stokkebroe proved you don't need a huge budget to make your ad a hit online after footage of him wowing onlookers while dancing to Elvis Presley's Jailhouse Rock soared up the charts to take the top spot during March. At first, the clip of the Danish wunderkind just…
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Evidence is accumulating that companies are shifting more resources into their mobile marketing budgets. Matt Miller, senior vice president of strategy and analytics at Performics, told Mobile Marketer that... Continue Reading » Building up an email marketing contact list is not an exclusively online activity, a new post from Mailer Mailer points out.
Marketing and Advertising News With Attitude by Steve Hall » Adr
- Goodby, Silverstein & Partners Rich Silverstein, founder of Hacking Autism, is out with a trailer for his I Want to Say short. The film takes a look at touch screen technology and how it has help kids with autism. more »Once you've learned the correct way to approach and implement your Facebook advertising campaign, the next logical step is to optimize the ads themselves for the most effectiveness. Social software provider Buddy Media has announced the launch of its YouTube social marketing solution, billed as the first global solution of its kind.
