Gregory pouy sur Twitter : "You need to burn your #socialMedia strategy and start over (for most brands) by @augieray: Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. There are times you simply need to destroy what exists in order to replace it with something better. Such is the case for social media. The past seven years have been so full of mistaken beliefs, poor assumptions and outright misinformation that the time has come to reassess completely what social media is, how it works, how consumers use it and what it means for brands. The fact is that much of the social media dogma we take as gospel has been wrong from the start.
As a result, brands are wasting good money to chase irrelevant or even damaging social media outcomes, and the required improvements are not minor adjustments. In many cases, the wrong departments have hired the wrong people to do the wrong things evaluated with the wrong measures. Together we will burn social media to the ground and rebuild it from scratch. We will do this with data. Destroying Social Media Marketing Myths With Data "Organic social media stopped working. " Building Social Media Strategies With Data.
Flavien Chaudieu sur Twitter : "Forget Everything You Know About #SocialMedia ► by @gregfromparis... Marketing Cloud sur Twitter : "Messenger apps are the new face of #social. @gregfromparis shares what this means for brands: The Future Of Marketing Platforms For Brands. Simplifier l'expérience client sur les médias sociaux ! #CM - Patrice Hillaire : Community Management et Médias Sociaux. %7B0971cdc1-883a-4c86-a701-d1033b0c2de4%7D_%5BInfographie%5D__WhoUsesTwitter.pdf. Marketing Cloud sur Twitter : "Messenger apps are the new face of #social. @gregfromparis shares what this means for brands: The Future Of Marketing Platforms For Brands. Facebook's News Feed tweak could add another ding to mobile site traffic. The casualties from today's Mobilegeddon could turn out worse than expected, as Facebook on Tuesday announced the latest changes to how content is aggregated on News Feed.
The social network said in a blog post that the new algorithm will prioritize content on News Feed to help users see more of the posts they care about. Facebook has determined that most of its users prefer to see more personal posts from their friends, like pictures, status updates and videos. What users do not want to see are a bunch of posts telling them certain pages their friends have liked, or other posts that they have commented on. To that end, Facebook says it is working to ensure that content from close friends appears higher up in the feed, while posts from business pages get pushed further down. That means publishers and marketers that have relied on Facebook referral clicks could see diminished traffic going forward. CMO.com sur Twitter : "Messenger apps are the new face of #social. @gregfromparis shares what this means for brands: The Future Of Marketing Platforms For Brands. Marketing Cloud DE sur Twitter : "Warum #Messenger Apps die neuen #Marketing-Plattformen sind, erklärt @gregfromparis: #social.
The Future Of Marketing Platforms For Brands. Marketing Cloud sur Twitter : "Messenger apps are the new face of #social. @gregfromparis shares what this means for brands: The Future Of Marketing Platforms For Brands. CMO.com sur Twitter : "Messenger apps are the new face of #social. @gregfromparis shares what this means for brands: The Future Of Marketing Platforms For Brands. Must read presentations to show to your CMO for 2014. 2015 trends in Europe: what 15 #socialmedia experts think. With a brand new year ahead of us, and lots of predictions being made about what 2015 will bring us in the world of social media and digital marketing, we decided to ask the experts in Europe for their thoughts.
Their snapshot insights are outlined below, and raise multiple areas that brands must consider embracing if they are to forge stronger relationships with their target audiences and establish meaningful engagements. What do you think—anything surprising amongst all of these, or perhaps there is something that you disagree with? “Whilst 2014 saw a continued rise in content, 2015 will see more brands embracing different types of content – beyond the written word or static images – that engages and adds value to their audiences. We will see a growth in multiple forms of content from far shorter and punchier blog posts through to animated videos and even interactive infographics. “The over-arching trend for digital in 2015 will be about ‘joining the dots’. Forget everything you knew about social media.
FOMO, WOM, WTF and ELLO. I could be wrong. In the early days of social media, when Facebook was still for college kids—Twitter seemed like an utterly useless fad to most people. But I was really intrigued by it and stuck with it and connected with others, ultimately building an audience and a real time stream I could dip in and out of whenever I wanted to. That was 2007. Fast forward to 2014 and it's not Twitter my network is talking about—it's "Ello", a social network built on the promise that it won't touch your data nor will it ever give in to advertising. Its manifesto is posted in plain sight on the network. "Your social network is owned by advertisers. Every post you share, every friend you make, and every link you follow is tracked, recorded, and converted into data. We believe there is a better way. We believe a social network can be a tool for empowerment. You are not a product.
" Having spent a portion of my morning on the network—I am not convinced. I'm not sure Ello is delivering any at this point. Forget everything you knew about social media. Six Easy Questions To Diagnose If You Suffer From Social Media BS (Brand Schizophrenia) I entered the corporate world three decades ago, and right from the start, I felt there was no affliction more common or damaging than Brand Schizophrenia (BS). This very common but poorly understood disease occurs when business leaders concentrate only on what they want professionally while ignoring what they, themselves, expect from brands as consumers.
The BS schism between "What I need from consumers" and "What I expect and do as a consumer" is a serious problem. By failing to recognize their own preferences, expectations and habits as consumers, business leaders construct and deploy brand strategies that fail to meet their customers' preferences, expectations and habits. BS can be seen everywhere. The problems in social media may not be life or death, but today's corporate social media strategies are rife with BS. Too many social media marketing strategies are the result of BS. Step One: Get a pen and piece of paper or open a blank Word, Notepad or TextEdit document. Done? SocialTv: L'interview exclusive de Gregory Pouy. Dans un premier temps est ce que tu peux nous parler de ton parcours ?
Je suis avant tout un marketeur. Je suis Diplômé d’Euromed et de l’Aston Business School. J’ai fait mon entrée dans le digital en 2005 avec notamment l’ouverture de mon blog. Je suis passé Directeur Général de BuzzParadise (groupe Vanksen), puis Directeur de la Communication et de la Stratégie du groupe Vanksen pour finalement entrer chez Nurun où j’ai créé et dirigé le département médias/social média. Je suis aussi à l’origine du cabinet de conseil La Mercatique. Un Grand fan de télévision ? Ça dépend de quelle télévision on parle. Est-ce que tu es satisfait du virage social qu’opère la télévision ? On voit de plus en plus de tweets à l’écran, mais cela ne suffit pas à dire que le virage est réussi . Un exemple d’usage des médias sociaux qui t’a marqué dernièrement ?
On a l’exemple de certaines éditions du journal télévisé américain où les tweets sont intégrés en temps réel. Le blog: What if Everything You Know About Social Media Marketing is Wrong? What if everything you "know" about social media marketing is wrong? What would this mean to your upcoming and current social marketing programs? Better yet, what might it mean to your job? If you are employed in social media marketing, it is time for a healthy dose of reality followed by some serious soul searching and career planning. Some of you are lucky enough to work in the rare companies that create advocates with great products, service and mission and thus are equipped to leverage social media for marketing gain; most work at companies that have inflated their opportunities in the medium and are floundering with their social media marketing and content strategies.
Here's the way a large number of social media professionals today go about justifying their programs, along with some recent data that may (and should) scare the hell out of you if you work in social media marketing:Consumers welcome brands' social media marketing. Social media is not a marketing channel. Melissabalsan : Disparate spend between call... Seven lessons from the worst social media fails of 2012. By David Holmes On December 27, 2012 Years ago, a company’s ads went through iteration after iteration until the final copy was approved and sent to print.
Today, it takes less than a minute to broadcast a message to millions. And while brands’ social media producers don’t have to be Don Draper staring at a wall for hours thinking of a Tweet, they need to do better than these seven social media snafus and hashtag hijacks: 7. #MuslimRage Hashtag Hijack Newsweek has never been a stranger to controversial magazine covers, but it outdid itself with Muslim Rage and its attendant hashtag. After asking Twitter to weigh in on the story using #muslimrage, commentators quickly reclaimed the hashtag, making jokes about how frustrating it is when you leave your shoes at the mosque or when a restaurant forgets to put garlic sauce on your shawarma.
As Tweeters used the hashtag to poke fun at everyone from Mitt Romney to muslin (the fabric), the joke was ultimately on Newsweek. 6. 5. 4. 3. 2. 1. Photo by tifnd. The #BRIC #Socialmedia Monthly: 2012 Midyear Review. This post chronicles and analyzes updates across social platforms popular in Brazil, Russia, India, and China. In an ever-changing global social and economic landscape, it is Dachis Group’s belief that multinational corporations should remain aware of the social opportunities and challenges that await them in some of the world’s most promising emerging markets.
Here’s the scoop for 2012 through June: 2012-to-date B.R.I.C. Themes A lot has happened in #BRIC #socialmedia over the last three months, but there are two overarching themes that really stick out in the year-to-date: the threat of censorship and the rising potential for mobile-social. Below is a list of some of the most intriguing data and stories from #BRIC #Socialmedia through June 2012: Brazil Russia Facebook A Rising Threat To VKontakte – Emarketer forecasts that the number of Russian Facebook users will rise 62% in 2012, this compares to an average of 11.1% user growth for other networks in the country. India China. 7 social media lies the gurus want you to swallow.
By {grow} Community Member Gregory Pouy Every time a new marketing “technique” appears, it’s seems like the next revolution. Everything is suddenly going to be easier, faster and cheaper, right? Social media is unfortunately no exception to the rule and there will always be people (often those who claim to be experts or “gurus”) to sell you the newest bells and whistles. It seems important to me to describe some of the lies that you may confront. 1. Starting around 2006, viral marketing was announced as the end-all be-all to getting a low cost audience. It’s the same with the social web. With the flood of attention on Facebook, it is not easy cutting through the Edge Rank formula to get noticed without being ready to open your wallet!
2. It’s pretty rare to see an advertiser that isn’t talking about creating a “brand community.” Do you really believe that all brands can create communities just by opening a Facebook page? 3. How many requests have we all seen for “social web” strategies? Zynga Takes Players for a Spin With New Mobile Game for iPhone, iPad and iPod Touch: Zynga Slots.
L'impossible équation des opérationnels chez l'annonceur. Can ‘The Killing’ Make a Comeback? Le guide de l’E-réputation et du Social CRM est en ligne ! Labs - The Social Media Brandsphere | JESS3™ Medias sociaux retour vers le futur. Emploi Consultant en stratégie sur les media sociaux - H/F - RemixJobs. How a 19-Year-Old Earned $5 Million to Revolutionize Search. Where might you want to search that Google can't reach? The social slice of the Web, plus everything that an individual has password-protected hovering in the cloud, has been largely off-limits to traditional search engines. Well, until an Israeli high-school graduate took a hiatus from Army duty to spend three months at Y Combinator, bombed on a few projects, and then struck gold in his last 48 hours at the start-up incubator.
Daniel Gross, along with co-founder Robby Walker, 27, created Greplin, a user-authorized search that can access Facebook, Twitter, Google Documents, Salesforce, and more. The site launched in late February. Inc.com's Christine Lagorio spoke with Gross, age 19, about his struggles, raising nearly $5 million in investment after just six months at work, and his unique lack of college experience. Tell me how Greplin came about. I'm originally from Israel. In my three months there, I built several things, none of which caught on.
I got a weird reaction. Apple Again Dominates Social Brands List. Apple doesn’t so much as operate a Twitter account, but its hold on fans is so great that six of its brands are judged among the most social in the world. The iPhone claimed the top spot in social marketing shop Vitrue’s annual compilation of social brands, the second year in a row it has topped the list. Apple’s overall brand ranked No. 7. Vitrue measures the most social brands based on the volume they’re discussed in channels like Twitter, Facebook and YouTube. The iPhone was joined by other Apple brands: iPad (No. 5), iPod (No. 15), iTunes (No. 33) and Mac (No. 76). It marked the second traight year Apple has ranked well, a further testament to consumer loyalty to its product lineup and how easy it brushed aside potential slip-ups like the much-hyped “antenna gate” controversy surrounding the iPhone.
“It’s a tribute, given all the noise, that they rise above the clutter,” said Reggie Bradford, CEO of Vitrue. Continue to next page → Vitrue does not measure sentiment in its rankings. The rise of social commerce. Google se prépare-t-il à entrer sur le marché de l’e-réputation?
Marketing. Web. Statistics. ROI. Matrice. Biotherm. Five questions to ask a social media agency before you work with them | FreshNetworks Blog. The social media agency is on the rise (we at FreshNetworks being one of them!). Most of them are doing different things and have different approaches. When a brand is getting started in social media, launching a particular campaign or engagement programme, or just looking for advice and support, it’s important to make sure you choose the right agency for you. One that you can work well with. One that offers what you need. One who will help you to realise your aims and expectations. And also one who will be practical and realistic about what you should do and what you can achieve. Finding the right social media agency can be tricky and to do it you need to get to understand them, their thinking and their work. 1.
There are many ways of approaching social media. 2. Most agencies will have a blog, use Twitter and may make use of Facebook,YouTube or other social networks and social media tools. 3. This question will give you an insight into their thinking and processes. 4. 5. H&M - Social Media Room.