In Search Of Koozai - My First Week At Koozai. PostRank and the Importance of Social Engagement Metrics to SEO. There are many sites that curate content and links on the Web, including many blogs and a number of social sites that do it through submissions by their members, who can also vote upon those submissions.
The inventors of PostRank came up with an algorithmic approach to rank articles and blog posts and other content on the Web, and present it to people based upon those rankings. I’ve found a patent application at the USPTO that provides some insights and details on how their approach worked. Google acquired PostRank last June, as was announced on the PostRank blog on June 3, 2011. Given Google’s increasing move towards looking at more social signals for the potential ranking of content shared by others, it’s worth wondering how this technology might be used by Google, and what the PostRank team might be bringing to the effort.
PostRank Co-founder Ilya Grigorik, who now appears to be a web performance analyst with Google, noted in the post announcing the acquisition: The DNA Code for Building Great Content. 10 interesting digital stats we've seen this week. I've gathered together some of the most interesting digital marketing stats released this week, from our own and third party research.
Stats covered include connected TV, social media engagement, mobile commerce and e-commerce sales... Digital marketing in Brazil During 2011 alone, the internet population grew by 16%, with IAB Brazil estimating a total Brazilian online audience at more than 81m people (aged 16+).The number of mobile subscriptions dwarfs these figures at 240m at the beginning of 2012. (Brazil: Digital Market Landscape Report) Google Analytics Social Reports Explored. The addition of Social Reports represents a major update for Google Analytics.
In Search Of Koozai - My First Week At Koozai. It’s strange to think that this time two weeks ago I was on a train to Brighton, having met two “Koozai” (it must be a collective noun for something) on the train after abandoning a career in travel only the night before for one in digital marketing…well why not?
Ask the experts: How will rel=author affect SEO? Google launched its authorship program last year and, using the "rel=author" markup, authors are given a more prominent listing in the SERPS.
Implementing this is relatively easy to do (some useful instructions here) and it has the potential to improve CTR through enhanced search results. But how significant is this now, and how will Google use this in future? I asked several search experts for their views.... The Problem With False Content. Refe Tuma (@RefeUp) is a writer, thinker and strategist with a passion for the new music industry.
The rise of social media has led to the proliferation of false content. I define false content as any content created for the sole purpose of SEO optimization, traffic bait or conversion without additional informational value. For example, if I were to write a post called How to Make Money in Music Without Even Trying, and then filled it with content like this: Using the Keyword Tool to get keyword or ad group ideas - AdWords Help. Keyword Planner is like a workshop for building new Search Network campaigns or expanding existing ones.
You can search for keyword and ad group ideas, see how a list of keywords might perform and even create a new keyword list by multiplying several lists of keywords together. A free AdWords tool, Keyword Planner can also help you choose competitive bids and budgets to use with your campaigns. Google Webmaster Tools Expands Query Data to 90 Days.
Today, Google has expanded the historical search query data to 90 days.
The number of queries reported has increased as well: the report will now list the top 2,000 for each day of the selected date range (vs. the previous top 1,000). This is great news, as this is data not available anywhere else and when looking at trends, the more information, the better. The Future of Blogging: I Had to Tell You This. This is an important blog post, because it makes a prediction. A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). Not only will you learn why I think most blogging advice is dated and ineffective, but I’ll also reveal where I believe this entire industry is heading, so you can stay ahead of the competition. This is not only an important post, but also the longest I have ever written. 8 Ways to Boost Online Brand MentionsState of Search. 8 Ways to Boost Online Brand Mentions Over the past 12 months, I have been working hard with the rest of the Koozai team to increase our brand awareness within the SEO industry.
In this blog post, I am going to share some of the tips, tricks and actions that we continue to undertake to boost mentions of our brand name online. No matter what industry you work in, all or at least some of the initiatives mentioned below will help you to grow awareness of your brand and the sooner you start, the better. Recruitment. A Video Guide To The Google Webspam Update. Today is a bad day to be a spammer but a really good day to be a nice, ethical, white hat SEO.
Violations & Search Engine Spam Penalties. New Features of Webmaster Tools. Google Webmaster Tools has developed in line with the growing demands of the SEO industry over the past year. Many new and powerful features have been added, which are all well worth understanding. Given the vast amount of information that Google don’t give you, when they do give you data, it is important to know. Therefore, the new features of Google Webmaster Tools are crucial to know and understand. Webmaster Tools sets out to meet the following goals and aspects of your website’s visibility: Google Launches Update Targeting Webspam In Search Results. Google has announced that it is releasing a new search algorithm that it hopes will better catch people who spam its search results or purposely do things to rank better that are against Google’s publishers guidelines. Going live today, Google says the “Penguin Update” will impact about 3% of search queries.
From the company’s posts on the Inside Search and Google Webmaster Central blogs: In the next few days, we’re launching an important algorithm change targeted at webspam. Google Plus: 6 Things You Don't Know About the Search Giant's Social Media Tool. Here's one of my current favorite hobbies: I sit down with potential clients, toss out a reference to Google+ and wait for the inevitable reply--that “it’s never going to make it” or “we don’t believe in it.” Then I slowly shake my head, take a breath, and reveal what Google isn’t telling you about the importance of their social push. 1. It’s not a social network.
Q&A: The ICO's Dave Evans on EU cookie law compliance. Google Reviews Ads, Websites & Advertiser Accounts to Combat Bad Ads. 4 Ways to Measure Social Media Success With Free Tools. What's In a Word? The Critical Role of SEO for Business Growth. Facebook Develops Tool to Bypass Google’s Search Plus Your World. 2012 has already been an interesting year for the search market, one filled with twists, turns and plenty of drama. 10 Top Trends in Social Media. I visited Italy recently and as we know the Italians are a very stylish bunch. Go Back In Time: How 10 Big Websites Looked 15 Years Ago. Unnatural Links Investigations. Unnatural Links Investigations By Dixon Jones April 23, 2012. Generate Targeted Referral Traffic via LinkedIn. Social Media Marketing and Blogging. SOCIAL MEDIA / @lyndonman from Cornwall Seo shares the low down on what "Viral" is and how it works...no cream needed...
Will Tumblr be the next Instagram? Tumblr has been somewhat in the background the past few months, with fellow social platforms Pinterest and Instagram getting all the attention. Latest news, sport and comment from the Guardian. Gideon Sundback celebrated in a Google doodle. 34% of retailers plan to use compulsory pop-ups for cookie opt-in. Google Introduce New Tools as Internet Adspend Increases. The New Google Analytics is Finally Ready! Bing's Search Plus Your World? Building a Good Link Profile: Measure Twice, Cut Once. How Niche Content Sites Can Build And Keep Audiences. Social Search - Dead on Arrival? Or On Life Support? (And Can It Still Be Resuscitated?) Facebook Ad Analytics Will Track More Than Clicks & Likes - Search Engine Watch (#SEW)
Behind The Scenes In Google's Battle Against Bad Ads. Online Marketer Today. The Jig Is Up: Time to Get Past Facebook and Invent a New Future - Atlantic Mobile. Negative SEO: Looking for Answers from Google. PPC - About PPC - Pay Per Click Management. Google AdWords New Tool. 10 excellent examples of Facebook Brand Timelines. Koozai® - Your Intelligent Digital Marketing Agency. 9 Tangible Linkable Asset Ideas and How to Build Links to Them.