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Profiling ( Information science ) refers to the whole process of construction and application of profiles generated by computerized profiling technologies. What characterizes profiling technologies is the use of algorithms or other mathematical techniques that allow one to discover patterns or correlations in large quantities of data, aggregated in databases. When these patterns or correlations are used to identify or represent people they can be called profiles .

Profiling practices - Wikipedia, the free encyclopedia

http://en.wikipedia.org/wiki/Profiling_practices
Data mining (the analysis step of the knowledge discovery in databases process, [ 1 ] or KDD), a relatively young and interdisciplinary field of computer science [ 2 ] [ 3 ] is the process of discovering new patterns from large data sets involving methods at the intersection of artificial intelligence , machine learning , statistics and database systems . [ 2 ] The overall goal of the data mining process is to extract knowledge from a data set in a human-understandable structure [ 2 ] and besides the raw analysis step involves database and data management aspects, data preprocessing , model and inference considerations, interestingness metrics, complexity considerations, post-processing of found structure, visualization and online updating . [ 2 ] http://en.wikipedia.org/wiki/Data_mining

Data mining - Wikipedia, the free encyclopedia

http://en.wikipedia.org/wiki/Geographic_information_system A geographic information system is a system designed to capture, store, manipulate, analyze, manage, and present all types of geographical data. The acronym GIS is sometimes used for geographical information science or geospatial information studies to refer to the academic discipline or career of working with geographic information systems. [ 1 ] In the simplest terms, GIS is the merging of cartography , statistical analysis , and database technology.

GIS Geographic information system

Many data collectors assure consumers that they don’t collect or store personally identifiable information — things like full names, Social Security numbers or credit-card numbers.

The Information That Is Needed to Identify You: 33 Bits - Digits - WSJ

http://blogs.wsj.com/digits/2010/08/04/the-information-that-is-needed-to-identify-you-33-bits/
http://www.guardian.co.uk/technology/blog/2010/feb/12/virtual-revolution-bbc-aleks-krotoski

VirtualRevol: Cost of Free

Link to this video

Why Social Media Monitoring Tools Are About to Get Smarter

Jim Tobin is president of Ignite Social Media , where he works work with clients including Microsoft, Intel, Nature Made, The Body Shop, Disney and more implementing social media marketing strategies. http://mashable.com/2010/08/20/social-media-monitoring-tools-smarter/
http://www.amazon.com/Social-Media-Cocktail-Party-Marketing/dp/1440454205 First off, it's easy to read. The analogies never end and while I'm a tech person with a firm understanding of social media the analogies just confirmed so much for me and even prepared me to better share with others what Twitter, blogging and social media is all about.

Social Media Is A Cocktail Party:Jim Tobin, Lisa Braziel

http://online.wsj.com/article/SB10001424052748703940904575395073512989404.html Hidden inside Ashley Hayes-Beaty's computer, a tiny file helps gather personal details about her, all to be put up for sale for a tenth of a penny. The file consists of a single code— 4c812db292272995e5416a323e79bd37—that secretly identifies her as a 26-year-old female in Nashville, Tenn. {if djIsFlashPossible} The version of Adobe Flash Player required to view this interactive has not been found.

The Web's New Gold Mine: Your Secrets - WSJ.com

Personal Details Exposed Via Biggest U.S. Websites - WSJ.com

http://online.wsj.com/article/SB10001424052748703977004575393173432219064.html The largest U.S. websites are installing new and intrusive consumer-tracking technologies on the computers of people visiting their sites—in some cases, more than 100 tracking tools at a time—a Wall Street Journal investigation has found. {if djIsFlashPossible} The version of Adobe Flash Player required to view this interactive has not been found. To enjoy our complete interactive experience, please download a free copy of the latest version of Adobe Flash Player here {else} This content can not be displayed because your browser does not support the Adobe Flash player required to view it.
http://online.wsj.com/article/SB10001424052748703999304575399041849931612.html A few online marketers will show you what they know about you – or think they know.

What They Know About You - WSJ.com

Video - How Advertisers Use Internet Cookies to Track You - WSJ.com

It's rarely a coincidence when you see Web ads for products that match your interests.

Cookie Madness! « BuzzMachine

I just don’t understand Julia Angwin’s scare story about cookies and ad targeting in the Wall Street Journal.