Analyse. Predict advertise suggest. Profiling practices. In information science, profiling refers to the process of construction and application of profiles generated by computerized data analysis.
The technical process of profiling can be separated in several steps: Data mining. Data mining is the computational process of discovering patterns in large data sets involving methods at the intersection of artificial intelligence, machine learning, statistics, and database systems. It is an interdisciplinary subfield of computer science. The overall goal of the data mining process is to extract information from a data set and transform it into an understandable structure for further use. Aside from the raw analysis step, it involves database and data management aspects, data pre-processing, model and inference considerations, interestingness metrics, complexity considerations, post-processing of discovered structures, visualization, and online updating. Data mining is the analysis step of the "knowledge discovery in databases" process, or KDD. Etymology
GIS Geographic information system. A geographic information system (GIS) is a computer system designed to capture, store, manipulate, analyze, manage, and present all types of spatial or geographical data.
The acronym GIS is sometimes used for geographical information science or geospatial information studies to refer to the academic discipline or career of working with geographic information systems and is a large domain within the broader academic discipline of Geoinformatics. What goes beyond a GIS is a spatial data infrastructure, a concept that has no such restrictive boundaries. In a general sense, the term describes any information system that integrates, stores, edits, analyzes, shares, and displays geographic information.
GIS is a broad term that can refer to a number of different technologies, processes, and methods. History of development Computer hardware development spurred by nuclear weapon research led to general-purpose computer "mapping" applications by the early 1960s. The Information That Is Needed to Identify You: 33 Bits - Digits. 2020 The Future of Behavioural Targeting. VirtualRevol: Cost of Free. Link to video: The Virtual Revolution, episode three Tomorrow night's episode of The Virtual Revolution, The Cost of Free, looks at the dark corporate underbelly of the web, and how it's transforming our notions of privacy and culture in the 21st century.
It's also the one that excites me the most. I am a dystopian from way back, and I'm both thrilled and terrified to see how we have been complicit in our own 1984. Why Social Media Monitoring Tools Are About to Get Smarter. Jim Tobin is president of Ignite Social Media, where he works work with clients including Microsoft, Intel, Nature Made, The Body Shop, Disney and more implementing social media marketing strategies.
He is also author of the book Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing. Over the last three years, social media marketers have gotten a lot more sophisticated about the programs they deploy and how they’re measured. Platforms like Sysomos and Radian6 have become vital tools in understanding not only the social universe in which you operate, but how that universe responds to your brand. But for all of our success, we’re still largely entering strings of Boolean variables into a tool and waiting for matching results to roll in. Most tools have added sentiment processing, but that clearly has a long way to go.
Cluster Analysis Shows Promise. Social Media Is A Cocktail Party:Jim Tobin, Lisa Braziel. Your Privacy Online - What They Know. WSJ's What They Know (WhatTheyKnow) The Web's New Gold Mine: Your Secrets. Emilysteel (emilysteel) Personal Details Exposed Via Biggest U.S. Websites. What They Know About You.
How Advertisers Use Internet Cookies to Track You. TrackerScan: Install FirefoxWebbrowser tool to see real-time analysis of the tracking companies that are collecting informati. So Many Trackers, So Little Time - Digits. Cookie Madness! I just don’t understand Julia Angwin’s scare story about cookies and ad targeting in the Wall Street Journal.
The Data Bubble. The tide turned today.
Mark it: 31 July 2010. That’s when The Wall Street Journal published The Web’s Gold Mine: Your Secrets, subtitled A Journal investigation finds that one of the fastest-growing businesses on the Internet is the business of spying on consumers. First in a series. What They Know Is Interesting—But What Are You Going to Do About It? The Wall Street Journal has stirred up a discussion of online privacy with its “What They Know” series of reports.
These reports reveal again the existence and some workings of the information economy behind the Internet and World Wide Web. (All that content didn’t put itself there, y’know!) Opposing view on Internet privacy: Don't fear Internet tracking. By Randall Rothenberg A wild debate is on about websites using "tracking tools" to "spy" on American Internet users.
Don't fall for it. The controversy is led by activists who want to obstruct essential Internet technologies and return the U.S. to a world of limited consumer choice in news, entertainment, products and services. Facebook in Online Privacy Breach; Applications Transmitting Identifying Information. Fear And Loathing At The Wall Street Journal. Ahhhhhhhhhahhhaha!
The inmates are now running the asylum. All anyone is talking about today is the series of articles that the Wall Street Journal has written about a “Privacy Breach” at Facebook. Front page above the fold stuff, all the fruit of a “Wall Street Journal investigation.” We’ll put aside the fact that no mention was made of the Wall Street Journal’s sister company and Facebook competitor MySpace. So what’s the big deal? Many of the most popular applications, or “apps,” on the social-networking site Facebook Inc. have been transmitting identifying information—in effect, providing access to people’s names and, in some cases, their friends’ names—to dozens of advertising and Internet tracking companies, a Wall Street Journal investigation has found. Referrer URLs and Privacy Risks. The Wall Street Journal’s recent article in the "What They Know" series discussed the problem of Facebook IDs being passed to ad networks.
This is a serious potential privacy risk – and most Facebook applications are impacted by this issue. The underlying issue is with a piece of the HTTP header called the referrer URL. We recognize that referrer URLs are a major industry-wide problem with the structure of internet security, so Rapleaf has taken extra steps to strip out identifying information from referrer URLs. HTTP referrer. HTTP referer (originally a misspelling of referrer) is an HTTP header field that identifies the address of the webpage (i.e. the URI or IRI) that linked to the resource being requested.
By checking the referer, the new webpage can see where the request originated. In the most common situation this means that when a user clicks a hyperlink in a web browser, the browser sends a request to the server holding the destination webpage. Facebook in Privacy Breach (Wall Street Journal) At this moment, the must-read stories in technology are scattered across hundreds of news sites and blogs. MySpace, Apps Leak User Data.
Wall Street Journal Investigation Into MySpace Was Quietly Killed. A few days ago the Wall Street Journal published a series of articles about a supposed Facebook privacy breach. We and others noted that the article was complete rubbish. We also noted that the Wall Street Journal’s sister company, MySpace, wasn’t mentioned in the article – either as a disclosure of a conflict of interest or a discussion of whether MySpace was doing the same thing. AOLBringsOut thePenguins to Explain Ad Targeting - Bits Blog. Paying the price for a free web. We are increasingly giving away personal information on sites such as Facebook. The Virtual Revolution Blog: Rushes Sequences - Doug Rushk.
Behavioral targeting. Behavioral Targeting refers to a range of technologies and techniques used by online website publishers and advertisers which allows them to increase the effectiveness of their campaigns by capturing data generated by website and landing page visitors. When it is done without the knowledge of users, it may be considered a breach of browser security and illegal by many countries' privacy, data protection and consumer protection laws.
To Aim Ads, Web Is Keeping Closer Eye on You. ComScore, Inc. Rapleaf - Personalizing the consumer experience. Rapleaf’s Web: How You Are Profiled on the Web: Tech News « Auren Hoffman (auren) Summation Auren Hoffman's blog. Rapportive. Rapportive Makes Gmail More Useful: Business Collaboration News « Rapportive is a free browser plugin (available as both a Firefox add-on and as a Chrome extension) for that replaces the adverts in Gmail’s sidebar with useful information about your contacts: a photo, bio and links to social media accounts (Twitter, LinkedIn, Flickr, etc).
It provides similar functionality to Xobni, the popular plugin for Outlook that we’ve covered previously, and MailBrowser, a third-party Gmail extension app that I wrote about back in January. Xobni - Outlook Plugin to Search People, Email, and Attachments Instantly. Xobni – Business Collaboration Solutions: WebWorkerDaily. Gmail Plugin for Contacts and Attachments. MailBrowser: A Plugin to Manage Gmail Contacts and Attachments: Business Collaboration News « Rapleaf - The Wall Street Journal Online - Interactive Graphics. / Flowtown: Social Media Marketing Made Profitable. Flowtown (Flowtown) Ethan Bloch (ebloch) Rapleaf and the Facebook Privacy Ruckus: Tech News ?
Updated: In the analog world of J.Crew catalogs and credit card purchases, credit bureaus like Experian built profiles on most of us. Almost Famous: Flowtown's Ethan Bloch VIDEO. BlueKai. eXelate. eXelate Raises $15 Million For Behavioral Targeting Data Marketplace. eXelate, a New York-based provider of data management tools for online publishers and operator of an open marketplace for audience targeting data, has raised $15 million in Series B funding in a round led by Silicon Valley’s Menlo Ventures with participation of Israeli VC firm Carmel Ventures. The latter led the company’s initial $4 million financing round back in October 2007. Menlo Ventures partner Mark Siegel will join Carmel’s Shlomo Dovrat on eXelate’s board, which was recently expanded to include New York Times Company SVP Digital Operations Martin Nisenholtz and IPG’s Mediabrands Ventures CEO Matt Freeman.
TRAFFIQ — Premium Advertising Marketplace. Mobile Advertising. Real-time Web Analytics, Funnel Analysis. Mixpanel Brings Real-Time Analytics to Android Apps. Web analytics firm Mixpanel has just launched real-time mobile analytics for the the Android platform. Mixpanel Android analytics lets Android developers track events, do A/B testing and segment user interactions across their apps in real time. Mixpanel's goal is to offer app developers more robust and granular data as opposed to the high-level-only statistics that many mobile analytics packages offer.Android analytics support comes two weeks after Mixpanel launched its iPhone analytics library, and the Android offering integrates with applications in much the same way.
Since its launch, the iPhone analytics library has received hundreds of sign-ups and is getting generally positive reviews. Retargeting Ads Follow Surfers to Other Sites. Quantcast - Home. You Deleted Your Cookies? Think Again. More than half of the internet’s top websites use a little known capability of Adobe’s Flash plug-in to track users and store information about them, but only four of them mention the so-called Flash cookies in their privacy policies, UC Berkeley researchers reported Monday. Unlike traditional browser cookies, Flash cookies are relatively unknown to web users, and they are not controlled through the cookie privacy controls in a browser.
EU Push on Cookies Fizzles Out.