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In information science, profiling refers to the process of construction and application of profiles generated by computerized data analysis. The technical process of profiling can be separated in several steps: Profiling practices Profiling practices
Data mining (the analysis step of the "Knowledge Discovery in Databases" process, or KDD),[1] an interdisciplinary subfield of computer science,[2][3][4] is the computational process of discovering patterns in large data sets involving methods at the intersection of artificial intelligence, machine learning, statistics, and database systems.[2] The overall goal of the data mining process is to extract information from a data set and transform it into an understandable structure for further use.[2] Aside from the raw analysis step, it involves database and data management aspects, data pre-processing, model and inference considerations, interestingness metrics, complexity considerations, post-processing of discovered structures, visualization, and online updating.[2] Data mining

Data mining

GIS Geographic information system A geographic information system (GIS) is a computer system designed to capture, store, manipulate, analyze, manage, and present all types of geographical data. The acronym GIS is sometimes used for geographical information science or geospatial information studies to refer to the academic discipline or career of working with geographic information systems and is a large domain within the broader academic discipline of Geoinformatics.[1] GIS can be thought of as a system that provides spatial data entry, management, retrieval, analysis, and visualization functions. The implementation of a GIS is often driven by jurisdictional (such as a city), purpose, or application requirements. Generally, a GIS implementation may be custom-designed for an organization.

GIS Geographic information system

The Information That Is Needed to Identify You: 33 Bits - Digits
2020 The Future of Behavioural Targeting
VirtualRevol: Cost of Free VirtualRevol: Cost of Free Link to video: The Virtual Revolution, episode three Tomorrow night's episode of The Virtual Revolution, The Cost of Free, looks at the dark corporate underbelly of the web, and how it's transforming our notions of privacy and culture in the 21st century. It's also the one that excites me the most. I am a dystopian from way back, and I'm both thrilled and terrified to see how we have been complicit in our own 1984. What does Google have on us?
Why Social Media Monitoring Tools Are About to Get Smarter Jim Tobin is president of Ignite Social Media, where he works work with clients including Microsoft, Intel, Nature Made, The Body Shop, Disney and more implementing social media marketing strategies. He is also author of the book Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing. Over the last three years, social media marketers have gotten a lot more sophisticated about the programs they deploy and how they’re measured. Platforms like Sysomos and Radian6 have become vital tools in understanding not only the social universe in which you operate, but how that universe responds to your brand. But for all of our success, we’re still largely entering strings of Boolean variables into a tool and waiting for matching results to roll in. Why Social Media Monitoring Tools Are About to Get Smarter
Social Media Is A Cocktail Party:Jim Tobin, Lisa Braziel Social media is the 24/7 virtual cocktail party where everyone is invited and anyone can say whatever they like about your brand, your company and even you! While this party can be a bit daunting for those of us with extensive experience in traditional marketing, advertising and PR, Jim Tobin and Lisa Braziel make it easy and fun to "work the room." Withing the first 30 pages, you will be at ease with the major concepts, buzzwords, myths, and "rules" for success. Jim and Lisa also make it clear that social media does not replace traditional methods but rather enhance them through deeper communication, transparency and ongoing contribution. The Cocktail Party analogy is perfect for understanding how to successfully participate in social media. Two of the main points explored in detail are: Social Media Is A Cocktail Party:Jim Tobin, Lisa Braziel
WSJ's What They Know (WhatTheyKnow) on Twitter
The Web's New Gold Mine: Your Secrets
emilysteel (emilysteel) on Twitter

Personal Details Exposed Via Biggest U.S. Websites

Personal Details Exposed Via Biggest U.S. Websites The largest U.S. websites are installing new and intrusive consumer-tracking technologies on the computers of people visiting their sites—in some cases, more than 100 tracking tools at a time—a Wall Street Journal investigation has found. The tracking files represent the leading edge of a lightly regulated, emerging industry of data-gatherers who are in effect establishing a new business model for the Internet: one based on intensive surveillance of people to sell data about, and predictions of, their interests and activities, in real time. The Journal's study shows the extent to which Web users are in effect exchanging personal data for the broad access to information and services that is a defining feature of the Internet.
What They Know About You Updated July 31, 2010 12:01 a.m. ET A few online marketers will show you what they know about you – or think they know. Google Inc., GOOG -1.91% Google Inc. Cl C U.S.: Nasdaq $530.60 -10.35 -1.91% April 11, 2014 4:00 pm Volume (Delayed 15m) : 3.90M AFTER HOURS $533.00 +2.40 +0.45% April 11, 2014 7:59 pm Volume (Delayed 15m): 17,079 P/E Ratio N/A Market Cap $329.34 Billion Dividend Yield N/A Rev. per Employee $1,250,730 04/12/14 Hadoop There It Is: Big Data T... 04/11/14 Heartbleed Bug's 'Voluntary' O... 04/08/14 Turkey Slightly Loosens Grip o... What They Know About You
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Cookie Madness! Cookie Madness! I just don’t understand Julia Angwin’s scare story about cookies and ad targeting in the Wall Street Journal. That is, I don’t understand how the Journal could be so breathlessly naive, unsophisticated, and anachronistic about the basics of the modern media business. It is the Reefer Madness of the digital age: Oh my God, Mabel, they’re watching us! If I were a conspiracy theorist — and I’m not, because I’ve found the world is rarely organized enough to conspire (and I found this to be especially true of News Corp. when I worked there, at TV Guide) — I’d imagine that the Journal ginned up this alleged exposé as a way to attack everyone else’s advertising business just as its parent company skulks behind its pay wall and surrenders its own ad business. But I’m not a conspiracy theorist. That’s why I’m confused.
The Data Bubble The Data Bubble The tide turned today. Mark it: 31 July 2010. That’s when The Wall Street Journal published The Web’s Gold Mine: Your Secrets, subtitled A Journal investigation finds that one of the fastest-growing businesses on the Internet is the business of spying on consumers. First in a series. It has ten links to other sections of today’s report.
The Wall Street Journal has stirred up a discussion of online privacy with its “What They Know” series of reports. These reports reveal again the existence and some workings of the information economy behind the Internet and World Wide Web. (All that content didn’t put itself there, y’know!) What They Know Is Interesting—But What Are You Going to Do About It?
Opposing view on Internet privacy: Don't fear Internet tracking By Randall Rothenberg A wild debate is on about websites using "tracking tools" to "spy" on American Internet users. Don't fall for it. The controversy is led by activists who want to obstruct essential Internet technologies and return the U.S. to a world of limited consumer choice in news, entertainment, products and services. They have rebranded as "surveillance technology" various devices — cookies, beacons and IP addresses — that fuel the Internet.

Facebook in Online Privacy Breach; Applications Transmitting Identifying Information

Updated Oct. 18, 2010 12:01 a.m. ET Many of the most popular applications, or "apps," on the social-networking site Facebook Inc. have been transmitting identifying information—in effect, providing access to people's names and, in some cases, their friends' names—to dozens of advertising and Internet tracking companies, a Wall Street Journal investigation has found. The issue affects tens of millions of Facebook app users, including people who set their profiles to Facebook's strictest privacy settings. The practice breaks Facebook's rules, and renews questions about its ability to keep identifiable information about its users' activities secure. The problem has ties to the growing field of companies that build detailed databases on people in order to track them online—a practice the Journal has been examining in its What They Know series.
Ahhhhhhhhhahhhaha! The inmates are now running the asylum. All anyone is talking about today is the series of articles that the Wall Street Journal has written about a “Privacy Breach” at Facebook. Front page above the fold stuff, all the fruit of a “Wall Street Journal investigation.” We’ll put aside the fact that no mention was made of the Wall Street Journal’s sister company and Facebook competitor MySpace. So what’s the big deal? Fear And Loathing At The Wall Street Journal
Referrer URLs and Privacy Risks | Rapleaf The Wall Street Journal’s recent article in the "What They Know" series discussed the problem of Facebook IDs being passed to ad networks. This is a serious potential privacy risk – and most Facebook applications are impacted by this issue. The underlying issue is with a piece of the HTTP header called the referrer URL. We recognize that referrer URLs are a major industry-wide problem with the structure of internet security, so Rapleaf has taken extra steps to strip out identifying information from referrer URLs.
HTTP referrer
Facebook in Privacy Breach (Wall Street Journal)
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