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Profiling ( Information science ) refers to the whole process of construction and application of profiles generated by computerized profiling technologies. What characterizes profiling technologies is the use of algorithms or other mathematical techniques that allow one to discover patterns or correlations in large quantities of data, aggregated in databases. When these patterns or correlations are used to identify or represent people they can be called profiles .
Data mining (the analysis step of the "Knowledge Discovery in Databases" process, or KDD), [ 1 ] an interdisciplinary subfield of computer science , [ 2 ] [ 3 ] [ 4 ] is the computational process of discovering patterns in large data sets involving methods at the intersection of artificial intelligence , machine learning , statistics , and database systems . [ 2 ] The overall goal of the data mining process is to extract information from a data set and transform it into an understandable structure for further use. [ 2 ] Aside from the raw analysis step, it involves database and data management aspects, data preprocessing , model and inference considerations, interestingness metrics, complexity considerations, post-processing of discovered structures, visualization , and online updating . [ 2 ]
Geographic information system (GIS) is a system designed to capture, store, manipulate, analyze, manage, and present all types of geographical data . The acronym GIS is sometimes used for geographical information science or geospatial information studies to refer to the academic discipline or career of working with geographic information systems . [ 1 ] In the simplest terms, GIS is the merging of cartography , statistical analysis , and database technology.
Link to video: The Virtual Revolution, episode three
Jim Tobin is president of Ignite Social Media , where he works work with clients including Microsoft, Intel, Nature Made, The Body Shop, Disney and more implementing social media marketing strategies.
Article Excerpt Hidden inside Ashley Hayes-Beaty's computer, a tiny file helps gather personal details about her, all to be put up for sale for a tenth of a penny. The file consists of a single code— 4c812db292272995e5416a323e79bd37—that secretly identifies her as a 26-year-old female in Nashville, Tenn.
By JULIA ANGWIN and TOM MCGINTY The largest U.S. websites are installing new and intrusive consumer-tracking technologies on the computers of people visiting their sites—in some cases, more than 100 tracking tools at a time—a Wall Street Journal investigation has found. The tracking files represent the leading edge of a lightly regulated, emerging industry of data-gatherers who are in effect establishing a new business model for the Internet: one based on intensive surveillance of people to sell data about, and predictions of, their interests and activities, in real time.
By JENNIFER VALENTINO-DEVRIES
We collect but do not link personal and activity data.
By WSJ Staff
I just don’t understand Julia Angwin’s scare story about cookies and ad targeting in the Wall Street Journal. That is, I don’t understand how the Journal could be so breathlessly naive, unsophisticated, and anachronistic about the basics of the modern media business. It is the Reefer Madness of the digital age: Oh my God, Mabel, they’re watching us! If I were a conspiracy theorist — and I’m not, because I’ve found the world is rarely organized enough to conspire (and I found this to be especially true of News Corp. when I worked there, at TV Guide) — I’d imagine that the Journal ginned up this alleged exposé as a way to attack everyone else’s advertising business just as its parent company skulks behind its pay wall and surrenders its own ad business. But I’m not a conspiracy theorist. That’s why I’m confused.
The tide turned today.
The Wall Street Journal has stirred up a discussion of online privacy with its “ What They Know ” series of reports. These reports reveal again the existence and some workings of the information economy behind the Internet and World Wide Web. (All that content didn’t put itself there, y’know!)
By Randall Rothenberg A wild debate is on about websites using "tracking tools" to "spy" on American Internet users. Don't fall for it. The controversy is led by activists who want to obstruct essential Internet technologies and return the U.S. to a world of limited consumer choice in news, entertainment, products and services. They have rebranded as "surveillance technology" various devices — cookies, beacons and IP addresses — that fuel the Internet.