Analyse. Predict advertise suggest. Profiling practices. In information science, profiling refers to the process of construction and application of profiles generated by computerized data analysis. The technical process of profiling can be separated in several steps: Data collection, preparation and mining all belong to the phase in which the profile is under construction. However, profiling also refers to the application of profiles, meaning the usage of profiles for the identification or categorization of groups or individual persons. As can be seen in step six (application), the process is circular. There is a feedback loop between the construction and the application of profiles. The interpretation of profiles can lead to the reiterant – possibly real-time – fine-tuning of specific previous steps in the profiling process.
The application of profiles to people whose data were not used to construct the profile is based on data matching, which provides new data that allows for further adjustments. Data mining. Process of extracting and discovering patterns in large data sets Data mining is the process of extracting and discovering patterns in large data sets involving methods at the intersection of machine learning, statistics, and database systems.[1] Data mining is an interdisciplinary subfield of computer science and statistics with an overall goal of extracting information (with intelligent methods) from a data set and transforming the information into a comprehensible structure for further use.[1][2][3][4] Data mining is the analysis step of the "knowledge discovery in databases" process, or KDD.[5] Aside from the raw analysis step, it also involves database and data management aspects, data pre-processing, model and inference considerations, interestingness metrics, complexity considerations, post-processing of discovered structures, visualization, and online updating.[1] Etymology[edit] Background[edit] The manual extraction of patterns from data has occurred for centuries.
Process[edit] GIS Geographic information system. A geographic information system (GIS) is a computer system designed to capture, store, manipulate, analyze, manage, and present all types of spatial or geographical data. The acronym GIS is sometimes used for geographical information science or geospatial information studies to refer to the academic discipline or career of working with geographic information systems and is a large domain within the broader academic discipline of Geoinformatics.[1] What goes beyond a GIS is a spatial data infrastructure, a concept that has no such restrictive boundaries. In a general sense, the term describes any information system that integrates, stores, edits, analyzes, shares, and displays geographic information.
GIS is a broad term that can refer to a number of different technologies, processes, and methods. History of development[edit] Computer hardware development spurred by nuclear weapon research led to general-purpose computer "mapping" applications by the early 1960s.[8] In 1964 Howard T. The Information That Is Needed to Identify You: 33 Bits - Digits. 2020 The Future of Behavioural Targeting.
VirtualRevol: Cost of Free. Tomorrow night's episode of The Virtual Revolution, The Cost of Free, looks at the dark corporate underbelly of the web, and how it's transforming our notions of privacy and culture in the 21st century. It's also the one that excites me the most. I am a dystopian from way back, and I'm both thrilled and terrified to see how we have been complicit in our own 1984. What does Google have on us? How is Amazon's recommendation system contradicting the most powerful opportunity for new inforamtion that the web offers – serendipity – and manipulating us into homogenous proles for its own benefit?
As assistant producer, Jo Wade, explains in an article for the BBC: Every day in Britain millions of searches are carried out on Google for free. Why Social Media Monitoring Tools Are About to Get Smarter. Jim Tobin is president of Ignite Social Media, where he works work with clients including Microsoft, Intel, Nature Made, The Body Shop, Disney and more implementing social media marketing strategies. He is also author of the book Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing. Over the last three years, social media marketers have gotten a lot more sophisticated about the programs they deploy and how they’re measured. Platforms like Sysomos and Radian6 have become vital tools in understanding not only the social universe in which you operate, but how that universe responds to your brand. But for all of our success, we’re still largely entering strings of Boolean variables into a tool and waiting for matching results to roll in.
Most tools have added sentiment processing, but that clearly has a long way to go. Beyond sentiment, however, how are these tools going to evolve to provide more insights? Cluster Analysis Shows Promise Depth vs. Social Media Is A Cocktail Party:Jim Tobin, Lisa Braziel. Your Privacy Online - What They Know. WSJ's What They Know (WhatTheyKnow) The Web's New Gold Mine: Your Secrets. Emilysteel (emilysteel) Personal Details Exposed Via Biggest U.S. Websites. What They Know About You. A few online marketers will show you what they know about you – or think they know. Google Inc., Microsoft Corp. , Yahoo Inc. and others have created "preference managers" that let you see, and change, the interests they've assigned to you based on your browsing behavior. The companies acted partly in response to concerns about the privacy of the people they're tracking.
Some, but not all, of the preference managers let you halt tracking by that company. But none will block all tracking, or prevent you from seeing ads. Some require you to register, and one lets you pick a charity to which you can donate some of the money made by selling your data. The companies gather this information by tracking your Web-surfing activity through small computer files or software programs installed on your computer by the websites you visit. Over time, this information says a lot about your interests. Some of their guesses can be wrong. How Advertisers Use Internet Cookies to Track You. TrackerScan: Install FirefoxWebbrowser tool to see real-time analysis of the tracking companies that are collecting informati. So Many Trackers, So Little Time - Digits. Cookie Madness!
I just don’t understand Julia Angwin’s scare story about cookies and ad targeting in the Wall Street Journal. That is, I don’t understand how the Journal could be so breathlessly naive, unsophisticated, and anachronistic about the basics of the modern media business. It is the Reefer Madness of the digital age: Oh my God, Mabel, they’re watching us! If I were a conspiracy theorist — and I’m not, because I’ve found the world is rarely organized enough to conspire (and I found this to be especially true of News Corp. when I worked there, at TV Guide) — I’d imagine that the Journal ginned up this alleged exposé as a way to attack everyone else’s advertising business just as its parent company skulks behind its pay wall and surrenders its own ad business. But I’m not a conspiracy theorist. That’s why I’m confused. The story uses the ominous passive voice of newspaper scare stories: “…a Wall Street Journal investigation has found…” As if this knowledge were hiding.
The Data Bubble. The tide turned today. Mark it: 31 July 2010. That’s when The Wall Street Journal published The Web’s Gold Mine: Your Secrets, subtitled A Journal investigation finds that one of the fastest-growing businesses on the Internet is the business of spying on consumers. First in a series. It has ten links to other sections of today’s report. It’s pretty freaking amazing — and amazingly freaky, when you dig down to the business assumptions behind it. Here is the rest of the list (sans one that goes to a linkproof Flash thing): Here’s the gist: The Journal conducted a comprehensive study that assesses and analyzes the broad array of cookies and other surveillance technology that companies are deploying on Internet users.
It gets worse: In between the Internet user and the advertiser, the Journal identified more than 100 middlemen—tracking companies, data brokers and advertising networks—competing to meet the growing demand for data on individual behavior and interests.The data on Ms. [Later...] What They Know Is Interesting—But What Are You Going to Do About It? The Wall Street Journal has stirred up a discussion of online privacy with its “What They Know” series of reports.
These reports reveal again the existence and some workings of the information economy behind the Internet and World Wide Web. (All that content didn’t put itself there, y’know!) The discussion centers around “tracking” of web users, particularly through the use of “cookies.” Cookies are little text files that web sites offer your browser when you visit. Often cookies have distinct strings of characters in them, so the site can recognize you. Advertising networks use cookies to gather information about web surfers. A network that has ads on a lot of sites will recognize a browser (and by inference the person using it) when it goes to different web sites, enabling the ad network to get a sense of that person’s interests. This is important to note: Most web sites and ad networks do not “sell” information about their users. Some people don’t like this tracking.
Do so. Opposing view on Internet privacy: Don't fear Internet tracking. By Randall Rothenberg A wild debate is on about websites using "tracking tools" to "spy" on American Internet users. Don't fall for it. The controversy is led by activists who want to obstruct essential Internet technologies and return the U.S. to a world of limited consumer choice in news, entertainment, products and services. They have rebranded as "surveillance technology" various devices — cookies, beacons and IP addresses — that fuel the Internet. Without them, Web programming and advertising can't make its way to your laptop, phone or PC. At risk are $300 billion in U.S. economic activity and 3.1 million jobs generated by the advertising-supported Internet, according to Harvard professors John Deighton and John Quelch.
Thousands of small retailers and sites devoted to niche hobbies, ethnic minorities, sports teams, politics, "mommy blogs" and myriad other interests — as well as local businesses, such as your neighborhood car dealer and grocer — depend on these tools. Facebook in Online Privacy Breach; Applications Transmitting Identifying Information. Fear And Loathing At The Wall Street Journal. Ahhhhhhhhhahhhaha! The inmates are now running the asylum.
All anyone is talking about today is the series of articles that the Wall Street Journal has written about a “Privacy Breach” at Facebook. Front page above the fold stuff, all the fruit of a “Wall Street Journal investigation.” We’ll put aside the fact that no mention was made of the Wall Street Journal’s sister company and Facebook competitor MySpace. So what’s the big deal? The big deal is that most people in tech, let alone the general population, have no idea what the article is even about. But even the top paragraph summary, when read carefully, is a snoozer: Many of the most popular applications, or “apps,” on the social-networking site Facebook Inc. have been transmitting identifying information—in effect, providing access to people’s names and, in some cases, their friends’ names—to dozens of advertising and Internet tracking companies, a Wall Street Journal investigation has found.
Yes, that’s what this is all about. Referrer URLs and Privacy Risks | Rapleaf. The Wall Street Journal’s recent article in the "What They Know" series discussed the problem of Facebook IDs being passed to ad networks. This is a serious potential privacy risk – and most Facebook applications are impacted by this issue. The underlying issue is with a piece of the HTTP header called the referrer URL. We recognize that referrer URLs are a major industry-wide problem with the structure of internet security, so Rapleaf has taken extra steps to strip out identifying information from referrer URLs. When we discovered that Facebook ids were being passed to ad networks by applications that we work with, we immediately researched the cause and implemented a solution to cease the transmissions. As of last week, no Facebook ids are being transmitted to ad networks in conjunction with the use of any Rapleaf service. We are committed to working with the industry to fix these issues, and all issues that may emerge in the future from this complex ecosystem.
What's the problem? HTTP referrer. HTTP referer (originally a misspelling of referrer) is an HTTP header field that identifies the address of the webpage (i.e. the URI or IRI) that linked to the resource being requested. By checking the referer, the new webpage can see where the request originated. In the most common situation this means that when a user clicks a hyperlink in a web browser, the browser sends a request to the server holding the destination webpage. The request includes the referer field, which indicates the last page the user was on (the one where they clicked the link). Referer logging is used to allow websites and web servers to identify where people are visiting them from, for promotional or statistical purposes.[1] Origin of the term referer[edit] Details[edit] When visiting a webpage, the referrer or referring page is the URL of the previous webpage from which a link was followed.
More generally, a referer is the URL of a previous item which led to this request. Referer hiding[edit] References[edit] Facebook in Privacy Breach (Wall Street Journal) At this moment, the must-read stories in technology are scattered across hundreds of news sites and blogs. That's far too much for any reader to follow.
Fortunately, Techmeme arranges all of these links into a single, easy-to-scan page. Our goal is to become your tech news site of record. Story selection is accomplished via computer algorithm extended with direct human editorial input. MySpace, Apps Leak User Data. Wall Street Journal Investigation Into MySpace Was Quietly Killed. A few days ago the Wall Street Journal published a series of articles about a supposed Facebook privacy breach. We and others noted that the article was complete rubbish. We also noted that the Wall Street Journal’s sister company, MySpace, wasn’t mentioned in the article – either as a disclosure of a conflict of interest or a discussion of whether MySpace was doing the same thing.
The WSJ was actually investigating MySpace, says a source close to the company, and were planning on publishing the information the investigation uncovered. MySpace has had three different CEOs in the last two years, as well as a period where they were led by co-presidents. If you count Jon Miller, who runs the whole show, they’ve had four CEOs. Based on MySpace’s overall level of disorganization and constant leadership changes, we’re not surprised that the WSJ investigation landed on their doorstep, and discovered questionable privacy practices. But the story was shelved. Why? AOLBringsOut thePenguins to Explain Ad Targeting - Bits Blog. Paying the price for a free web. The Virtual Revolution Blog: Rushes Sequences - Doug Rushk.
Behavioral targeting. To Aim Ads, Web Is Keeping Closer Eye on You. ComScore, Inc. Rapleaf - Personalizing the consumer experience. Rapleaf’s Web: How You Are Profiled on the Web: Tech News « Auren Hoffman (auren) Summation Auren Hoffman's blog. Rapportive. Rapportive Makes Gmail More Useful: Business Collaboration News «
Xobni - Outlook Plugin to Search People, Email, and Attachments Instantly. Xobni – Business Collaboration Solutions: WebWorkerDaily. Gmail Plugin for Contacts and Attachments | MailBrowser. MailBrowser: A Plugin to Manage Gmail Contacts and Attachments: Business Collaboration News « Rapleaf - The Wall Street Journal Online - Interactive Graphics. / Flowtown: Social Media Marketing Made Profitable. Flowtown (Flowtown) Ethan Bloch (ebloch) Rapleaf and the Facebook Privacy Ruckus: Tech News ? Almost Famous: Flowtown's Ethan Bloch VIDEO. BlueKai :: Home. eXelate. eXelate Raises $15 Million For Behavioral Targeting Data Marketplace.
TRAFFIQ — Premium Advertising Marketplace. Mobile Analytics | Mobile Advertising | iPhone Analytics | Andro. Mixpanel | Real-time Web Analytics, Funnel Analysis. Mixpanel Brings Real-Time Analytics to Android Apps. Retargeting Ads Follow Surfers to Other Sites. Quantcast - Home. You Deleted Your Cookies? Think Again | Epicenter EU Push on Cookies Fizzles Out.